Braeden Matson’s Post

Are you unsure if your current marketing efforts are delivering the results you deserve? 🤔 Feeling lost in a sea of data and unsure what metrics matter most? Our comprehensive Marketing Audit is your game-changer. We'll dive deep into your marketing channels, analyze your performance, and identify areas for improvement. Here's what you'll get with our free audit: ✔ A detailed breakdown of your current marketing performance ✔ Insights into your target audience and their online behavior ✔ Actionable recommendations to optimize your campaigns ✔ A clear roadmap to achieve your marketing goals Stop wondering and start winning! Don't miss out on valuable growth opportunities. Claim your FREE Marketing Audit today! 📃 #MarketingAudit #MarketingStrategy #GrowYourBusiness #FreeMarketingConsultation #NextLevelMarketingHub #MarketingMadeEasy

Ok let’s be honest, not ALL branding, marketing and advertising agencies are bad at sales but… Let’s say it’s you, a co-founder and maybe 1 team member, you have a firm client base and hitting good revenue but want to scale. What’s your biggest problem? Time. What do you do? Build systems and processes, you automate. Use these 3 steps: 1. Find out where your target audience hangs out: e.g Instagram 2. Create and Optimise accounts / an account for outreach. 3. Use tools and softwares to send out DMs and scrape leads. Boom, that’s one channel automated. Comment if you want an in detail breakdown. Namaste.

Just read Pinwheel Agency's newsletter, and love what it says about the marketing "funnel." Applies to sales, too: "...everything that goes into a physical funnel comes out the other end. A marketing funnel is more of a sieve with prospects leaking out in all stages. Second, it assumes a customer’s decision-making process is linear when in reality it’s haphazard. (If your marketing model fundamentally misunderstands the customer’s decision-making process, it’s time to get a new one.) Third, because “acquisition” is the metaphorically largest part of the funnel, it appears to have an outsized importance. For many businesses, engagement and retention is much more important. Fourth, the metaphor has a forceful, “push marketing” quality to it when practices have shifted to more patient, pull marketing approaches. So what’s the right metaphor?"

Two ways to spot a BAD marketer… ☝️They’re always talking about the channel, the metric or the tech they use (and they’re usually complaining about it all) ✌️You can’t remember the last time they talked about the people you’re marketing to. When you ask them to explain what’s important to your audience right now, they have no idea. They’re completely disconnected from your customers. I’ve been working with a client for the past 3 months and we had to throw their marketing plan completely out the window and start from scratch. Why? 🤔 Because it was a checklist of marketing tactics that were not based on any customer insights, or tied to the overall business strategy, or were planned to drive any real impact. Because marketing HAS changed ⬅️ Buyers are not going to come banging down your door because you have a monthly blog post scheduled with generic AI curated content that related to your industry, or that newsletter that’s full of boring information no one needs 🥱 Marketing used to be known as where Art meets Science. The majority of B2B marketing forgets the Art. Creative marketing is still what stands out, hands down 🙌🏻 And the good thing is… There are so few companies are doing it right, so you have a huge opportunity to differentiate. So go for it 🚀 Take the time to build your marketing FOR your customers - and don’t treat it like a checklist. Give me a shout if you need help. . . . #marketingstrategy #artandscience #customermarketing #growthmarketing #marketingconsultant

Marketing is no longer just about your website, running ads, and staring at dashboards all day. While these three elements are still essential to most marketing operations, it’s hard to find a competitive edge in them. Historically, B2B companies have been hesitant to invest in 'unscalable' marketing activities. They want an engine that runs 24/7 and can be scaled up with just a few clicks. Performance marketing had this promise. But in isolation, it delivers poor ROI. Especially in the context of long buying journeys. Creative marketing, on the other hand, takes time, effort (obviously), and rarely has predictable outcomes. But when it works… It works like nothing you’ve ever seen before ✨ Creative marketing is still hard to scale. But it’s definitely possible. One of the most effective ways to scale is by thinking in terms of 'recurring series' 🎬 Why is this approach a winner? ✓ It’s easier to execute consistently ✓ It creates anticipation with your audience ✓ It allows you to analyze best performing episodes So next time, when you’re done building your core marketing engine, start building awareness layers on top. This will help you cut through the noise. #b2bsaasmarketing

Here’s something most won’t tell you: A bad cold email can still book meetings—if the offer is irresistible. Forget the flashy stuff like Loom videos or catchy subject lines. The Offer is King. Here are 3 angles to focus on: 1️⃣ Save Time: "We’ll save your tech team 15 hours a week by eliminating communication silos." 2️⃣ Save Money: "We help marketing agencies cut acquisition costs by 15% in 30 days using XYZ." 3️⃣ Make Money: "We’ll increase your organic conversions by 12% in under 28 days." 💡 Pro Tip: Combine these for maximum impact. Then test them.

Marketing is responsible for the "glow," of a brand...however, data-driven Marketing is the business unit's way of contributing market demand, customer insights, industry changes and the buying landscape contributing to overall revenue. If the department can't show attribution to sales, it's not effective in my view. At WonderBotz Marketing and Business Development work closely together; it is the pulse of the growth engine and a barometer for an accurate forecast. The mark of a good marketing operation in 2024 #b2b: ✨ Social: impressions and glow ✨ Social: conversions and ads ✨ Email Marketing: activity and client behavior ✨ Email Marketing: conversions and replies ✨ Content Marketing: Education & interest measurement ✨ Video & Customer Testimonials: Empathetic prospecting ✨ Case Studies: Value stories What am I missing?

Marketing should drive real business impact—but too often, teams fall into traps that limit their effectiveness. From focusing on the wrong metrics to misaligned processes, these issues can quietly derail your efforts. Here are 13 signs that marketing isn’t working as it should and how to spot the gaps in your own strategy. 1. They Measure Impact by Leads or MQLs, Not Pipeline or Revenue 2. Leads Don’t Progress Through the Funnel 3. Their Content Isn’t Driving Action 4. They Don’t Test and Optimize Campaigns 5. They Haven’t Built Systems to Identify Buyer Intent 6. They Don’t Have a Keyword Strategy 7. Marketing Hasn’t Prioritized the Total Addressable Market (TAM) 8. They Don’t Build Their Opt-In Database 9. They Haven’t Defined Systematic Handoffs or SLAs Between Marketing and Sales 10. Sales Is Creating Their Own Assets 11. Members of the Marketing Team Aren’t Certified on Their Technology 12. Their Technology Isn’t Best in Class or Well Integrated 13. They’re Over-Reliant on One Channel Let me know what I missed!

🚩 5 𝐒𝐢𝐠𝐧𝐬 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐞𝐝𝐬 𝐇𝐞𝐥𝐩 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐁𝐞𝐭𝐭𝐞𝐫 🚩 Marketing isn’t easy, and knowing when to get extra support can make all the difference. Here’s how to tell if it’s time to bring in some expertise: 1️⃣ Your Marketing Feels Disconnected If your messaging and campaigns are all over the place, it’s a sign you need a unified strategy. An expert can bring focus and make sure every effort is driving toward your business goals. 2️⃣ You’re Spending, But Not Seeing Results Investing in marketing without a clear return? A consultant can streamline your strategy to make sure every coin brings measurable impact. 3️⃣ Your Team Is Overloaded Growing fast? That’s great, but your team might be stretched thin. Bringing in marketing support helps cover new ground and lightens the load so your team can thrive. 4️⃣ You’re Out of the Loop with Trends From AI to social media shifts, marketing moves quickly! Consultants stay on top of these trends and can bring fresh, cutting-edge ideas to keep you competitive. 5️⃣ Competitors Are Outshining You If your competition seems to be getting more visibility and engagement, it’s time for a strategy shift. A consultant can analyze your position and develop a plan to help you stand out. 💬 If any of these sound familiar, getting help from a marketing expert can be the key to leveling up your results. Marketing should drive growth—not drain it! Have you considered bringing in extra marketing support? We can help you. Explore our services here 👉 https://lnkd.in/d33nWHcE Book a Free consultation 👉 https://lnkd.in/d_seyvq9 #MarketingHelp #BusinessGrowth #MarketingStrategy #MarketingConsultant #FractionalCMO

I've seen firsthand how the right approach can turn marketing into revenue machines. I've doubled companies ROI's many times, by tweaking just 1-2 things. Most companies leave money on the table with their ads. - But you're not going to be one of them. - Here's your game plan: 1. 𝗧𝗲𝘀𝘁 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚.    The magic is in the details.    Fx. 89% of an ads success is in the creative.    But test ad copy, visuals, & audiences to compound the effect.         2. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆.    Focus on revenue first, leads second.    Track metrics from ads all the way to won deals.    Lead volume alone, without lead quality doesn't matter.         3. 𝗚𝗲𝘁 𝗼𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝘄𝗶𝘁𝗵 𝗱𝗮𝘁𝗮.    The numbers tell you a story.    Dive deep into conversions, costs, and ROI.    A͟l͟w͟a͟y͟s͟ t͟r͟y͟ t͟o͟ b͟e͟ d͟a͟t͟a͟-i͟n͟f͟o͟r͟m͟e͟d͟, but leave room for creativity.         4. 𝗕𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝘃𝗲.    Iterative speed matters.    Double down on what works, cut what doesn't, fast.    The quicker you get ads from 0 > 1, the more revenue you get. 5. 𝗚𝗼 𝗯𝗲𝘆𝗼𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.    Marketing is an amazing field.    But you should develop an interest in sales.    The more you understand, the more you can help full-funnel.    - This isn't just about better ads. It's about business impact and revenue. Become someone who optimizes e͟v͟e͟r͟y͟t͟h͟i͟n͟g͟. - Ps. if you want to 'shortcut' the A/B testing process, check out: https://lnkd.in/djSZfrJP