Brand Visage Communications’ Post

India's Got Latent could be your brand's best bet, but not every brand has the courage to invest in it. Spinny, Veeba, BoldCare, and Pop UPI sponsored individual episodes, and I can recall three of these four brands even though it’s been a month since I watched them. The way Samay promotes brands is very organic and unfiltered. This raw method of promotion significantly enhances brand recall. It’s time for brand managers to step out of their rigid brand guidelines and take bold risks—but not the kind of risks like Yes Madam.

Science backed model to counter STP to brands not focusing in building future demand to wearing your passion of the subject on your sleeve and much more….Had an opportunity to share my thoughts on marketing with Devleena Neogi , host for lovely show Icons Behind Brands. It was an absolute pleasure to be on your show and learn from your experience. Guys, do let me know what you think about the pointers. #fmcg #marketing #learning #talk #science #media #attention Ehrenberg-Bass Institute #india #linkedin #podcast #motivational #branding #startup #evidencebasedmarketing #brand Procter & Gamble Coty Zydus Wellness Kraft Heinz

In this extended partnership, PHD Malaysia now manages the media duties across all Vinda SEA brands, including Libresse, Drypers, Tena, and Vinda tissues, and on-site optimization on Lazada and Shopee in Singapore. David Soo, managing director at PHD Malaysia, said, “We are incredibly proud about the extension of our partnership with Vinda, a valued client who has been instrumental in our journey. This continued collaboration is a true testament to the effectiveness of our strategy, built on innovative solutions and a bold ambition to succeed.” Also commenting on the expanded remit, Ian Ong, marketing innovation director of Southeast Asia at Vinda Malaysia Sdn Bhd, said, “PHD Malaysia understands our business and works well with our team. Most importantly, the agency is not an ‘order taker’ but a good challenging partner in addressing our brand’s challenges. A strong team backed by the right tools and global support is the main reason why we extended our Singapore business to PHD.” #marketing #partnership #agencynews ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

India International Brand Summit 2024 unites top brands, agencies and marketing experts Link in the comments Vineet Bajpai Kanika Mittal Rajat Abbi Fela Chawngthu Sameer Narkar Gaurav Barjatya Mili Kapoor Nikita Nanda Vidyut Kaul Rajat Abbi Sajjan K. Neelima Burra #mediabrief #IndiaInternationalBrandSummit2024 #events #marketing #media

If you grew up in India in the nineties, one campaign you would not have missed is the "Yeh Dil Maange more". Therefore it's not at all surprising that Pepsi chose this slogan to mark it's 125 years in India. It is said to be the Indian adaptation of Pepsi's global campaign "Ask for more" Global brands must always localize marketing messages and content. Ye Dil Maange More stands out as a case study of "effective localization" and underscores how localization is more than just translation. In this context, the global campaign "Ask for more" would have been translated as " Maango more/ Maango zyaada" but "Yeh Dil Maange More" (My heart desires more) has more heart, more passion to it! It's almost like not restricting your ask to asking for another drink but asking more from life. Imagine this in the backdrop of a newly liberalized economy in 1998, where the entire generation was experiencing a new found aspiration. Breaking from a society of rationing and contentment, Indians were getting more aspirational. Touching on deeper meaning, I believe made the message resonate like anything, so much so that Captain Vikram Batra the hero of Kargil war used this as his call sign to not stop and gain back every inch of captured Indian territory. Now when Pepsi rolls this out again to commemorate over a century of it's existence in India. Even someone like me who has given up sugary drinks for almost a decade and switched to healthier alternatives couldn't help but cheer and say -bring it on for "yeh Dil Maange more!!" #pepsico #india #localization #marketing #campaign https://lnkd.in/gZUJ_mjU

When most people think of “𝐂2𝐂,,” they imagine customer-to-customer. For Dr. R S Sodhi, President, Indian Dairy Association; Former MD, Amul, it has always meant 𝐂𝐨𝐰 𝐭𝐨 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫- an approach that revolutionized the dairy industry and built a brand synonymous with trust. In a recent session with our students, Dr. Sodhi shared key insights from Amul’s branding journey that every marketer can learn from: 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐊𝐞𝐲: Just as Amul’s milk and butter have maintained their quality for decades, Dr. Sodhi highlighted that brand positioning must stay consistent over time. This unwavering reliability is a cornerstone of Amul's success. 𝐄𝐧𝐝-𝐭𝐨-𝐄𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Amul pioneered the concept of "cow to consumer" by digitalizing every step, from sourcing milk to distribution. This process ensured efficiency, transparency, and sustained product quality. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐎𝐯𝐞𝐫 𝐁𝐮𝐝𝐠𝐞𝐭: The Amul girl, now an advertising icon, wasn’t born from a big marketing budget but from creative brilliance. Dr. Sodhi emphasized that impactful marketing is about unique ideas, not deep pockets. 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐚𝐬 𝐚 𝐒𝐮𝐫𝐧𝐚𝐦𝐞: Amul’s brand identity, like a family surname, remains constant and reliable. The slogan “utterly butterly delicious” has been a symbol of quality and trust for decades, showing how consistency can create enduring loyalty. Dr. Sodhi’s insights reminded the students that consistency, innovation, and a deep connection with consumers are the pillars of lasting brand success. #BrandBuilding #AmulJourney #MarketingLessons #C2C #Innovation #JioInstitute #Amul Content by Heer R.

Multinational tire manufacturer The Goodyear Tire & Rubber Company has announced an expansion to Natalja Voronova’s role at the company, making her the new regional marketing director for ASEANZ, adding ANZ to her scope. In an exclusive conversation with MARKETECH APAC, Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for Goodyear in Asia. “Australia is a very exciting addition, being one of the biggest markets in Asia with developed carpark and strong Goodyear brand equity. It presents great opportunity for us to promote cross-country collaboration, best practice sharing and stronger marketing synergies within the cluster," she said. #leadership #marketing #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

In the world of marketing, where ambassadors are often chosen based on metrics and marketability, rare are the moments when a brand goes beyond the transactional and celebrates the emotional. The recent tributes to Ustad Zakir Hussain by Taj and Unilever are nothing short of extraordinary. A full-page ad in The Times of India, a heartfelt acknowledgment that the ambassador is bigger than the brand—these gestures remind us that true connections transcend campaigns. For decades, Ustad Zakir Hussain was not just the face but the soul of these brands. His legacy is a masterclass in what it means to embody a brand's essence so deeply that his image and the brand become one in the consumer's mind. This is not just ambassador marketing; this is relationship marketing at its finest. It’s a beautiful reminder to marketers everywhere: Your ambassador is not just a spokesperson—they are the heart and soul of your brand. When that relationship is genuine, the impact lasts a lifetime. Agency: Ogilvy #BrandAmbassador #UstadZakirHussain #MarketingLessons

Storytelling is an effective #marketing tool in #China ’s #alcohol industry, shaping consumer preferences alongside key drivers like price, quality, and experience.

Branding need backend strong autonomous system. It never should be dependent on persons it should follow the psychology of branding. As branding is directly related to Personality of Company... Hustle Luqon IT Solutions and Digital Marketing #personalbranding #psychologyfacts #hustle #companygrowth