MARKETECH APAC’s Post

Directfood, together with the German retail chain Globus, developed and implemented a local marketing program in 2018. The goal of the program was home communities, with which it was supposed to be possible to begin building relationships in order to organize a systemic impact on residents living in the house. During the research, it was possible to find out that in many houses, communities of residents are organized and successfully functioning (communicating with each other, jointly solving common issues, helping each other). The single center of such a community is an initiative group, including a senior house manager, a house council and a concierge. They become influencers or ambassadors of the online store. Moreover, in this case, it becomes possible to place advertising material in the place of residence of potential clients, build trusting relationships with them, receive feedback on the quality of the service directly here and even form customer communities. House chats are also used to promote the service. Marketers made the assumption that if they manage to develop tools that can be used within these communities and the goal is to inform them about the retailer's promotions, new products, special offers, then perhaps this will attract the attention of the residents of the house. The result exceeded expectations. Thus, the head of marketing for digital sales channels of the Globus hypermarket chain, Yuriy Matseylik, reported in 2021 that the use of various local marketing tools in cooperation with house communities increases the effectiveness of advertising by 30%. There was not a single example when house communities did not respond to the proposals made. Over two years of operation, the number of buyers of the online store of the retail chain increased on average from one or two to six or seven in one entrance. Revenue growth in the first year of operation exceeded 400%. https://lnkd.in/d38T9tQB

Michelle Neumann and I are on the ground at Brand Innovators Trade Marketing Summit at Roku. Hearing from top marketers on how they propell their respective businesses forward. Let us know if you are on the ground. We would love to connect!

In this extended partnership, PHD Malaysia now manages the media duties across all Vinda SEA brands, including Libresse, Drypers, Tena, and Vinda tissues, and on-site optimization on Lazada and Shopee in Singapore. David Soo, managing director at PHD Malaysia, said, “We are incredibly proud about the extension of our partnership with Vinda, a valued client who has been instrumental in our journey. This continued collaboration is a true testament to the effectiveness of our strategy, built on innovative solutions and a bold ambition to succeed.” Also commenting on the expanded remit, Ian Ong, marketing innovation director of Southeast Asia at Vinda Malaysia Sdn Bhd, said, “PHD Malaysia understands our business and works well with our team. Most importantly, the agency is not an ‘order taker’ but a good challenging partner in addressing our brand’s challenges. A strong team backed by the right tools and global support is the main reason why we extended our Singapore business to PHD.” #marketing #partnership #agencynews ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

How can a well-known brand with high sales goals best allocate its marketing budget for growth? By investing in more brand awareness. In 2018, Biltema teamed up with Precis to refocus its strategy. As if straight out of an old marketing playbook, we advised them to invest more in cultivating the Biltema brand in order to secure long-term growth. The results have shown the strategy's effectiveness in both short and long terms 📊 👀 124% increase in impressions across all platforms, 🔍 7% increase in share of search, 🩷 2% increase in brand interest. Curious about the full story? Read our case study via the link in comments!

Just finished the April APAC marketing report, I obviously feel that we changed marketing promotion strategy from last year's which focus on brand marketing to this year's ABM(account based marketing) and product marketing, this transition is a bit difficult. Used to relying on third-party platforms such as exhibitions and other events to create a lively scene, suddenly required from the customer and product point of view to make more independent planning and implementation of marketing activities to reach the decision makers, the need for cross-functional collaboration between the marketing and the others, but also on the customer relationship is a great test. But I am also thinking, brand marketing is not needed any more or excuted in local region? How to grasp such a balance? I believe that the organization that survives successfully is not because it is competent or smart, but because it can react to market changes in a timely manner.

In his new role, Joshua Wang is responsible for leveraging research, data analysis and strategic insight to drive revenue growth, bolster thought leadership initiatives, and foster innovation for FINN Partners and its clients. Speaking on his promotion, Wang said, “In today’s landscape, clients are navigating tremendous shifts. They rely on us to serve as trusted advisors, delving into their challenges and providing strategic counsel. At the foundational level, the value and brilliance of effective brand strategy is in enabling them to achieve a consistent and recognizable identity, one that enables them to stand out from the crowd.” Meanwhile, Naeema Clark, managing partner at FINN Partners Singapore, commented, “Joshua lives and breathes client strategy and intelligence for brands and excels at directing programs that require evaluation from multiple angles. Using research to develop strategies that contribute to clients’ bottom lines, while expanding our offerings and supporting the growth of our advisory and consulting program, we’re further able to enhance our work with data-driven insights that drive business impact.” #marketing #promotion #asiapacific  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

📢 Greetings! Entries are open... We are thrilled to announce that entries for the 12th annual New Generation Digital Media Awards are officially open! 🏆 For more than a decade now, these awards have been a symbol of recognition and celebration for the true leaders in South Africa's communication, media, and digital technology sectors, as well as the top tertiary education institutes. They inspire us to strive for excellence and push the boundaries of innovation, setting new standards of success that we can all aspire to. With more than 50 industry-specific categories, the New Generation Awards are the most prestigious independent digital media awards program, in the country. They acknowledge exceptional and innovative result-driven marketing campaigns, the best use of social and digital media, PR, as well as traditional marketing, and cutting-edge tech solutions employed by leading companies, agencies, and individuals to promote themselves, and their brands and products in disruptive and pioneering ways. 📅 We look forward to seeing the groundbreaking work that has been commercially launched in South Africa between 01 May 2023 and 14 June 2024. The entry deadline is on Friday, 12 July - COB 📰 Two new awards have been introduced in both the agency and corporate categories. 1️⃣ Best CRM Strategy Campaign Award 2️⃣ Best Email Marketing Campaign Award Reasons to enter! ➡ Boost employee morale & enhance company performance. ➡ Winning brands have seen greater client appreciation which helps maintain their competitive advantage. ➡ Over 50 industry-focused categories to enter. ➡ Attract South Africa's best talent to work for your business. ➡ Showcase cutting-edge work across multiple media disciplines. ➡ Winning brands are an attractive option for consumers. ➡ Compete alongside the best digital agencies & corporates in SA. ➡ Promote creative excellence to new & existing clients. ➡ Clients gain a better understanding, of the Individual winners and their strategic inputs across campaigns. ➡ Flash the New Gen logo across your stationery for, 12 months. ➡ Add winning work to your pitches to stand out from the rest. Modern Marketing Expo & News are the award's official media partners. For more awards info, judges's tips, entry fees, and to view our 2024 judging panel, please kindly visit our site https://lnkd.in/dUE9Wh7k We look forward to seeing this year's submissions... 🥇 Website image taken at the 2023 awards, features VML SA, winners of the Medium-Large Agency of the Year Award:

Great article Emily Chong Wai Yee on your journey as a CMO! Really nice to have worked with you at Kimberly-Clark and I love your quote: “It was all about the fundamentals of business with the brand as a driver. I was looking at financials, the profit margin, driving the category growth, really the whole business management.” It’s an excellent reminder that the underlying business fundamentals absolutely matter, and the statement is even more powerful coming from marketing 💪💪

Brand awareness is a critical component of any marketing strategy. It refers to how familiar consumers are with a brand and its products or services. High brand awareness can lead to increased consumer trust, loyalty, and sales. This guide will walk you through the essentials of building and maintaining brand awareness: 1. Importance of Brand Awareness - Consumer Trust - Market Share - Competitive Edge 2. Building Brand Awareness - Define Your Brand - Know Your Audience - Quality Content Creation 3. Marketing Strategies - Social Media Marketing - PR and Events - Digital Advertising - Email Marketing 4. Measuring Brand Awareness - Survey Metrics - Social Media Analytics - Website Traffic 5. Maintaining Brand Awareness - Consistency - Adaptation Building and maintaining brand awareness is an ongoing effort. By strategically defining your brand and employing effective marketing tactics, you can enhance your presence and attract more consumers. Good Selling! #panamex #fmcg #fmcgindustry #consumergoods #consumergoodsindustry #distributions #export #exportbusiness #shipping #shippingworldwide #business #globalmarket #australia #newzealand #pacificregion #indianocean #caribbean #usa #brand #branding #brandawareness #brandidentity #brandambassador #branddesign #brandmarketing #branddevelopment

📺 Now also for brands: Incentivise local shopping on TV with ATV trade marketing solutions! 🛒 The RTL AdAlliance SME Unit and the Offerista Group have teamed up to promote brands with localised ads on the big screen. FMCG Companies that are listed with multi-store retailers can now advertise their products on TV using classic trade marketing tools to effectively reach their target audiences and pointing them towards grocery stores in their vicinities. 🍊 Valensina, one of Germany’s leading fruit juice companies, is the first to use this solution to promote its popular Valensina KIDS juice in +2000 supermarkets in Germany. This ATV campaign is part of a large retail campaign to increase the visibility and sales of the brand in the shops it is listed in, taking the potential of trade marketing to the next level.