Simon Andrew 🌱’s Post

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EVP • Employer branding • EX • Research-led strategy

When should you invest in your employer brand? 🤔 A) When you're on a recruitment drive B) Before a recruitment drive C) All the bloody time Let's flip the question. When should you invest in your commercial brand? A) When you're selling new stuff B) Before you sell new stuff C) All the bloody time I'll give you a clue, it's not A or B 😆 Employer branding is about managing your reputation as an employer. It's about building trusted relationships. Do these things go away when you're not recruiting? No. So, candidate market or employer market, employer branding is there for a reason: - To help people understand you as an employer, and attract the folk that could be tomorrow's stars. Get on top of it now and reap the rewards in the future. Or don't, and don't 🤷 #employerbranding #employerbrand #talentacquisition #recruitmentmarketing

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