A brand is more than just a logo—it’s the heart of an organisation, shaping its future behaviour, culture, and values. For Asuria Australia, we defined their brand essence as ‘Enterprising Heart’, capturing their commitment to driving change and making a difference in every interaction. From typography to colour application, every detail was crafted to align with their mission and vision. This is how BrandQuest transforms brands into reflections of their true purpose. #brandstrategy #branding #strategicbranding #brandagency #brandquest
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Clarity For Brand Transformations – Founder, FINIEN & Toneoptic | Partner, Chameleon Collective
So often, I see wonderful logos turn into tiny lock-ups with typography that get lost and don't get the attention they deserve. If you have a great icon, think of it like your Nike swoosh and double down on it; make it the star of your brand communications. And if it's not, well, eliminate it or re-design it. That simple. #brandtherapy #brantherapythursday #branding #iconicicons #icon #brandmark #branddesign #brandatmosphere
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🎨 Brand Refresh vs. Rebrand: What's the Difference? REFRESH ➡️ Minor updates to existing brand identity ➡️ Modernises elements without overhauling core identity ➡️ Updates to logo, typography, color palette, etc. Goal: Keep brand current and align with market trends REBRAND ➡️ Complete overhaul of brand identity ➡️ Changes to name, logo, messaging, etc. ➡️ Purpose: Redefine brand, target new markets, etc. ➡️ Requires extensive research and communication #BrandStrategy #RefreshVsRebrand #SotoGroup
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𝐐𝐮𝐢𝐜𝐤 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐂𝐡𝐞𝐜𝐤 𝐟𝐨𝐫 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐎𝐰𝐧𝐞𝐫𝐬: In 3 words, how would you describe your brand’s persona today? ➡️ Does your brand identity reflect these traits? ➡️ Are these traits evident in your colors, typography, and visuals? ➡️ Does your internal culture embody these words? 𝐃𝐌 𝐦𝐞, 𝐢𝐟 𝐲𝐨𝐮’𝐝 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐫𝐞𝐯𝐢𝐭𝐚𝐥𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐬𝐲𝐬𝐭𝐞𝐦. #branding #strategy #design #CPG
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Your brand deserves to turn heads. We’re all about bold visuals that pop and tell a story. No fluff, just designs that break the mold and make people stop scrolling. Whether it’s sleek logos or typography that hits different, we’re here to level up your brand’s vibe. Curious to see what we can do for your brand? DM us now! Credits : max_studio_ #logodesigns #branding #packagingdesign #minimalism #branding #colorpsychology #graphicdesign #marketing #brandidentity #packagingdesign #minimalism #branding #colorpsychology #graphicdesign
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👉Embrace the Power of Your Brand. As Maya Angelou once said, 'Your brand is what other people say about you when you're not in the room.' ✨At our agency, we believe in the profound impact of branding. It's more than just colors and typography; it's the story that defines your essence. Let us partner with you to craft a brand that speaks volumes and leaves a lasting impression. #BrandPower #branding #agency #brandingagency #marketingagency
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Yes, a brand is something you practically 'need' - a logo, some colours, typography and a 'visual style'. But it's honestly so much more than that... Your business is making an impression; whether you know about it or not. Evidence shows* that people form an impression of a brand in as little as 0.05 seconds (50 milliseconds). Our subconscious brains are wildly effective at filtering out unwanted information... because we're so visually overstimulated; brands more than ever need to cut to the chase, rise above the noise and look the part. I think it's safe to say that nobody can afford to NOT invest in their branding in this sped-up, modern life. The good news? You can have a say about it! By putting careful intention towards your branding, realising who you're speaking to and being confident about what you do best; you can ensure you are putting your best foot forward with a magnetic brand. *Lindgaard et al. (2006) #identitydesign #brandarchetypes #SoulfulBranding #brandproject #branding #brandidentity #brandprocess #creativestudio #creativedirection #wellnessbrand
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Beyond logos and taglines, our brand services extend to crafting a comprehensive brand identity. We work diligently to establish a cohesive visual and verbal language for your brand. From color palettes to typography, every element is thoughtfully curated to create a consistent and recognizable brand presence across all platforms. Want to learn more? Contact us today 📲 #DigitalMarketing #SocialMediaMarketing #MarketingForMarketers #MarketingForBusinesses #Branding#MarketingAgency
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I help businesses stand out with creative marketing that attracts customers and adds value. I call it 'the art of business®'
When numerous stakeholders use your brand, it can quickly become 'off-brand' or inconsistent. Brand guidelines are a useful tool for business leaders to communicate with everyone who uses their branding and how it should be applied correctly. Here is an example of some brand guidelines we recently produced for Burnside High School. And here is a link to an article I wrote about what you can include in your brand guidelines https://lnkd.in/gTUv7PJc
A core objective of the recent Burnside High School brand refresh was ensuring that it was consistently presented by their approx. 300 staff. To achieve this, we developed a comprehensive Brand Guidelines that provides an overview of the brand proposition, visual elements such as logos, colors, typography and imagery, and a guide to using the brand in writing. These guidelines provide clarity and empower stakeholders to communicate the Burnside brand effectively and consistently. #christchurchnz #branding #graphicdesign #creativethinking #nelsonnz #creativeagencynz
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Nailing down your brand’s basics is crucial for building a strong identity. 🔨 Focus on these key elements: 1) Logo: The face of your brand. 2) Color Scheme: Creates visual consistency. 3) Typography: Ensures clear communication. 4) Brand Voice: Reflects your brand’s character. These elements work together to create a cohesive and recognizable brand. Start strong to build a lasting brand identity. #BrandIdentity #DesignBasics #BusinessGrowth
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Helping Introverted Agents Overcome Fear of Rejection To Attract Dream Clients Passively With AI #BusinessCoach #LeadGenSystems #FreedomFighter
Authenticity in Business: Integrating Life and Brand Discover how to enrich your life and business by integrating your authentic self. We explore essential elements like brand voice, color scheme, and typography that reflect your personality and enhance your brand identity. Join us on this journey to create a cohesive and genuine presence! #AuthenticBusiness #BrandIdentity #EntrepreneurLife #SelfIntegration #CohesiveDesign #BusinessPartnership #CreativeBranding #LivingYourBrand #EntrepreneurTips #EmotionalConnection
