BrandQuest

In March 2020, BrandQuest was engaged in undertaking a brand strategy for the forerunner of what has now become Asuria Australia. The company was then known as #PeoplePlus and operated under licence in Australia from the UK parent brand. The CEO, Con Kittos was keen to move from operating under a license and parent company to a privately owned company. Which meant he needed a new name and a new brand, driven by a strong local culture that could realise his ambitious plans, not just for our local Australian market but for global expansion. Now, with over 1,000 employees operating nationwide and currently in four European markets, Con shares his thoughts on the brand consulting advice he continues to value from #BrandQuest. #brandstrategy #branding #testimonial

What does it take to build a brand from within? For one of our clients, The Mac (formerly Macarthur Credit Union), the BrandQuest process was nothing short of transformative. Together, we uncovered their true identity and values—qualities that had always been present but were waiting to be defined. Through our collaborative and challenging journey, we discovered their brand essence: "Good Neighbour." This isn’t just a tagline—it’s a guiding principle that shapes every decision, from internal strategies to community interactions. The results? - 🏦 200% increase in member engagement - 📈 +140% growth in Net Interest Margin - 💳 +9.5% rise in Loans Portfolio, doubling the industry trend And most importantly, a brand that resonates deeply with its community. At BrandQuest, we don’t impose a brand identity. We guide you to uncover it. #brandquest #brand #branding #brandstrategy

Clarity, strategy, and impact—this is what the BrandQuest process delivers. For CSR Hebel, redefining its brand positioning was pivotal in aligning decisions and tactics with a clear vision. 🔥 The result? +450% in Revenues and +450% in Market Share Read the CSR Hebel case study to see how BrandQuest drove its transformation: https://lnkd.in/gmqM_nps #brandstrategy #branding #strategicbranding #brandagency #brandquest

A brand is more than just a logo—it’s the heart of an organisation, shaping its future behaviour, culture, and values. For Asuria Australia, we defined their brand essence as ‘Enterprising Heart’, capturing their commitment to driving change and making a difference in every interaction. From typography to colour application, every detail was crafted to align with their mission and vision. This is how BrandQuest transforms brands into reflections of their true purpose. #brandstrategy #branding #strategicbranding #brandagency #brandquest

And that's a WRAP! From solar energy to the depths of the oceans.... Our final Brand Strategy #2024 saw BrandQuest selected to deliver a brand strategy for an Australian #NASDAQ-listed solar energy company. ⚡ A world leader in concentrated solar power to provide 24/7 carbon-free electricity and power to Australia and the world. ....to the depths of the oceans #2025 To kick-off the new year, we will submerge ourselves in the depths of global scuba diving safety. 🇬🇧 Our UK based Client has operations in 13 locations around the globe. 🇪🇬🇦🇺🇪🇸🇦🇪🇨🇦🇳🇿🇺🇸🇵🇱🇨🇭🇲🇽 And a mission to provide 'counter-errorism' in scuba diving, which significantly reduces incidents, accidents and, importantly deaths. The outcomes of these two projects are each vital in their own way and #BrandQuest are incredibly proud to be playing our role in both energy-saving and life-saving industries. Stay tuned! For more news and updates, follow BrandQuest or visit our website https://lnkd.in/gdttmqfH

Our director, Jason, is passionate about empowering businesses, organisations and individuals through his strategic branding, marketing, and sales expertise. Over the past decade, Jason has played a pivotal role in driving the success of this amazing organisation, #Apropela Apropela (formerly Heads Over Heels) is a non-profit organisation dedicated to empowering women entrepreneurs. It aims to address gender inequality in the startup and innovation space by providing valuable connections and support to women-led businesses #GoTeam

CULTURE = BRAND STRATEGY. Here's why 👇 Culture and brand strategy are deeply intertwined, and in many ways, they can be seen as two sides of the same coin 🙏 Internal Alignment: - A strong company culture ensures that employees understand and embody the brand essence. - This alignment leads to consistent behavior, both internally and externally ✅ For example, Asuria Australia, a long-time partner, has masterfully embodied their 'Enterprising Heart' brand essence, as evidenced by the inspiring stories shared at their annual global U Awards. This is how you build CULTURE in your organisation 🫳🎤 #Culture #BrandStrategy #BrandQuest

Behind every great brand is a story of transformation. For Plum Play, that journey meant redefining their strategy to acquire impressive growth across global markets. 🌍 The results? - 📈 Within four years, there was a 30% increase in global revenue and a 50% boost in the Australian market. Discover how a clear brand strategy laid the foundation for their success: https://lnkd.in/gN2pJHVd #brandstrategy #branding #strategicbranding #brandagency #brandquest

BrandQuest’s final 2024 Brand Strategy... HUGE! We can’t name the brand and we can’t name the people BUT… One final BrandQuest engagement prior to Christmas will see us delivering a Brand Strategy for an Australian, NASDAQ-listed energy company. What a great way to end the year. Stay tuned for 2025! #brand #brandstrategy #brandagency

At BrandQuest, we know it’s never just about the product—it’s about the why behind it. Your customers aren’t buying transactions; they’re investing in trust, values, and purpose. They seek brands with connection, stories, and the reliability to deliver on promises. Is your brand aligning with what truly matters to your audience? #brandstrategy #branding #strategicbranding #brandagency #brandquest