Brands & Sourcing Leaders Association’s Post

Businesses far beyond Tiruppur are thriving, thanks to the unmatched versatility and expertise that this city offers. From its highly skilled labor force to cutting-edge technology, Tiruppur has become a beacon of innovation for enterprises seeking growth. This vibrant ecosystem has empowered businesses across various industries, creating success stories that reach beyond geographical boundaries. Discover how these companies are tapping into the strength of Tiruppur’s adaptable workforce, advanced manufacturing techniques, and its spirit of entrepreneurship, driving their success to new heights #textiles #tiruppur #tiruppurexportersassociation #tiruppursuccessstories #textileforum #textilenews #dollarcity #textileblogs #sustainability #ESG #circularity Mac Selvan KM Subramanian Elango Viswanathan Kumar Duraiswamy C.L RAMAKRISHNAN SABHARI GIRISH Thirukkumaran Natarajan ALEXANDER NEROTH Dinesh Loganathan Anand Muthuswamy Periasamy S Textile Exchange Ministry of Commerce and Industry, Government of India Apparel Export Promotion Council Reliance Retail Primark Nike AJIO.com

The easiest way to build a business in India is by giving a Western name to your brand. Brands like Louis Phillipe, peter England and Van Heusen are made in India but have Western names They contribute to more than 85% of Aditya Birla fashion revenue, for context Aditya Birla's revenue last year was more than 12,000 crores Well this is because India has sepoy syndrome Sepoy syndrome means a belief that Indians have carried that Western products, ideas, and business models are inherently superior to Indian ones. If you can create a brilliant product with a Western name, you will crack consumers' trust easily and build a great business.

Parle- G had not changed their price for over 25 long years despite inflation (Do you know, why?) Brand Story -> Parle-G was founded by Mohanlal Dayal Chauhan in 1929 in Mumbai. -> Started as a small factory making sweets and toffees. -> Introduced Parle-G biscuits in 1939. Business Model -> Focus on affordable, high-quality biscuits. -> Mass production to meet high demand. -> Wide distribution network across India and globally. Market Need (Problem and Solution) -> Problem: Need for nutritious, affordable snacks. -> Solution: Parle-G provides a tasty, energy-boosting biscuit at a low price. -> Popular among all age groups for its taste and affordability. Growth and Expansion -> Quickly became popular across India. -> Expanded production to meet growing demand. -> Exported to over 100 countries. -> Consistent quality and nostalgic value fueled growth. -> Launched multiple products like Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi Toffee Bar, Monaco and KrackJack Challenges -> Competition from other biscuit brands. -> Maintaining low prices with rising production costs. -> Adapting to changing consumer preferences. Strategies -> Focus on affordability without compromising quality. -> Strong branding and advertising, making Parle-G a household name. -> Innovative packaging to keep biscuits fresh longer. -> Community programs and sponsorships to stay connected with consumers. Lessons -> Quality and affordability can lead to massive success. -> Strong brand identity creates loyal customers. -> Adapting to market changes is crucial for longevity. -> Consistent product quality builds trust and nostalgia. -> Never depend on single product Follow me for more such business insights. ♻️ Repost if you find it helpful. Image credit goes to the original creator.

Discover how Paper Boat Created Their Own Market. In the early 2010s, India saw a surge in consumerism, which led to a decline in traditional cultural practices. Classic drinks like #AamPanna and #JalJeera were being overshadowed by #Frooti (Parle Agro Pvt Ltd) and #Maaza (The Coca-Cola Company). Here’s how they succeeded with these innovative strategies: 1. Leveraging Nostalgia ❇ Paper Boat didn’t just sell beverages; they sold nostalgia. Each drink, from Aamras to Jal Jeera, evoked memories of the past. This approach worked because: ✔Traditional drinks like Aamras didn’t require convincing—they were already familiar and loved. ✔The nostalgic experience created positive associations, turning customers into repeat buyers. 2. Innovative Marketing Channels ❇ Paper Boat started campaigning in flights. This unique marketing strategy served two key purposes: ✔Boosted sales through a major airline partnership. ✔ Introduced the product to new customers, allowing them to experience the quality firsthand. 3. Utilizing Parental Influence ❇ Paper Boat positioned itself as a healthier choice and tapped into childhood memories. By appealing to parents and showcasing the benefits through advertising, they influenced both parents and children. If parents approve, they often encourage their children to choose it over other options. 4. Distinctive Packaging ❇ Their ‘Spouted Pouches’ stood out on store shelves compared to traditional tetra packs. The packaging: ✔Differentiated Paper Boat from competitors. ✔Gave the product a premium feel. ✔ Added a personal touch with customized messages on each bottle. While Paper Boat’s revenue of ₹508 Crores is still modest compared to giants like Frooti and Maaza, and they have yet to achieve profitability, their ability to challenge multinational companies and carve out a niche market is truly impressive. East India Retail Connect Retail Connect

UPI vs Toffee Business It's an Eye opener with hard to believe details, as to how a huge business was built on "Chutta Nahi Hai" went Downhill, as UPI arrived. In the earlier years, almost all big Toffee players, including Mondelez(_Cadbury-Fry_), Mars, Nestle, Perfetti, Parle & ITC reported staggering growth year after year, however after UPI arrived, most of these Brands have reported a steep decline in sales of Toffees. Hershey’s, one of world’s biggest Toffee makers said India is one of the worst-hit markets in the post COVID Era hitting their expansion plans. So what really changed ? Before UPI, shopkeepers would trade Toffees for small change, stating shortage of Coins These small amounts of change over weeks, would amount to becoming vast sums of Money, which were never returned to customers at all, because Toffees were given to customers, in lieu of small change. With UPI, all of this stopped. People are paying the Exact Amount using UPI, without any scope for exchanging penny amounts, ultimately eating up the daily sales of Toffees. With more n more Digital Payments Toffee sales went down drastically.. No Toffee company would have ever imagined that *Financial products becoming their Competitor* 😃 Toffees were Coin substitutes and UPI replaced this requirement and drastically changed Customer Behavior.. In this modern Era, Products which *aren’t really a direct Competition*, can potentially replace a Product!! Conclusion - Technology can impact any Business.

It's kind of wild to think that even though Indians make up about 1 in every 7 people worldwide, they've never had shoe sizes tailor-made for them. Instead, they've been stuck using UK and US sizes for their kicks. But change is on the horizon! The survey that happened all across India, like, everywhere, where they scanned the feet of over 100,000 folks in 79 different spots. They're trying to come up with a shoe sizing system just for us, and they're thinking of calling it 'Bha,' representing Bharat. Key Findings from the survey are: 1️⃣ Indians generally have wider feet compared to folks in Europe and the US. So, a lot of us end up buying shoes a size bigger just to fit our wider feet, which, let's be real, isn't exactly ideal. 2️⃣ It's been causing all sorts of foot problems, from blisters to injuries. But here's the exciting part: the new sizes they're working on will add an extra 5mm of length and more width, promising a way to comfort shoes for us Indians. The survey was done by the Council of Scientific and Industrial Research - Central Leather Research Institute, and they've already sent their findings to the Ministry of Commerce. They're planning to test out these new sizes by giving people shoes made according to the new standards and getting their feedback. If all goes well, we could be rocking our Bha-sized kicks by 2025 and it could prompt other countries to re-evaluate their own sizing standards too. East India Retail Connect Saheli Choudhury

The Women’s Wear Market in India is EXPLODING Are You Ready to Cash In? 💥 India’s women’s wear textiles industry is on the rise like never before, fueled by changing fashion trends, increased disposable incomes, and a growing e-commerce boom. Now is the perfect time to ride this wave of opportunity! 🌊 But how can YOU make the most of it? Ajmera Fashion will help uou to start your own business! Here’s why you should partner with us: ✅ Proven Success – + years of excellence in the textile industry. ✅ Diverse Range – Sarees, kurtis, lehengas – we’ve got it all! ✅ Low Investment, High Rewards – Start big with minimal capital. ✅ Complete Franchise Support – From inventory to marketing, we’ve got your back! 💼 Turn your dream into reality! Join Ajmera Fashion and take the first step toward becoming a successful entrepreneur in this booming market. 👉 Ready to start your franchise? Contact us today and be part of the fashion revolution.

#BSLNewsFlash ‘Be a job giver than a job seeker’- Textile Minister to NIFT graduates Ministry of Commerce and Industry, Government of India Giriraj Singh National Institute of Fashion Technology India #Bharat #India #BSLA #TextileIndustry #Startups #NIFT #Brands #SupplyChain #Jobs #EconomicGrowth #Innovation #Management #Creativity #Futurism #Marketing #Entrepreneurs

When you’re surrounded by people as passionate about transforming an industry as you are, it’s hard not to feel inspired. That’s exactly how Abhisarika Das felt at the IREC X Labels 2024 conference, where brilliant minds from the retail space came together to share ideas, innovate, and push the boundaries of what’s possible in retail. One of the highlights was hearing GUNJAN SHAH, CEO of Bata, discussing the challenge of maintaining relevance and generational appeal while building a lasting company. It was a powerful conversation about staying true to your brand while adapting to consumer needs. It was fascinating to hear so many brand leaders talk about out-of-the-box marketing, phygital collaboration, and how they’re pushing the envelope to meet the fast-paced demands of today’s consumers. For Kloc, this served as a great reminder of why we do what we do—helping brands tackle change with innovative, tech-savvy solutions that really make an impact. Starbucks India Lacoste The Good Glamm Group Apparel Group India Pvt. Ltd. Bestseller India TMRW House of Brands Bata India Limited Praxis Global Alliance Laura Ashley ace turtle thinKitchen #FranchiseIndia2024 #IReCxLabels2024 #MumbaiShow #Entrepreneurship #BusinessExpo #IREC #RetailConference #Retail #Ecommerce #Innovation #Kloc #DigitalRevolution

🚪🔑 The Secrets to Thriving in India’s $350 Billion Textile Market ❗❗❗ Did you know the market is projected to grow at a 10% CAGR, reaching a staggering US$ 350 billion by 2030? With exports expected to hit US$ 100 billion, the opportunities are endless! 📍 India proudly produces 95% of the world's hand-woven fabric and is the second-largest silk producer globally. 📍 States like Andhra Pradesh, Telangana, Haryana, Jharkhand, and Gujarat are leading the charge, employing around 100 million people in this thriving sector. 📍 In FY 2022 alone, the export value of apparel stood at an impressive $14 billion USD. And guess what? The industry contributes 2.3% to India’s GDP, 13% to industrial production, and 12% to exports. ✅ Here’s where it gets even more exciting: The textile industry is poised to double its contribution to the GDP, soaring from 2.3% to nearly 5% by 2030. That’s massive growth! Now, imagine the opportunities this growth presents for businesses. With the right guidance, strategy, and marketing support, your business could be at the forefront of this booming market. 🙌 Having worked closely with companies navigating this space, I can tell you firsthand—with the right guidance, strategic planning, and marketing support, you can ride this wave of growth and achieve unparalleled success. Whether you’re in manufacturing, exporting, or even retail, positioning yourself effectively is key. Are you ready to take your textile or apparel business to new heights? Let’s connect and explore how IndusTreeBiz can tailor a strategy that ensures you capitalize on this incredible growth. DM now, and let's discuss how we can make the most of these exciting opportunities together! news source - trusted site #indianapparel #businessgrowth #sustainablefashion #marketTrends #entrepreneurship #textileindustry #sagarmahat