In "Affiliate Compliance in the Shopping Ads Landscape with BrandVerity", David Iglesias delves into the complexities of affiliate guidelines, especially in Europe, and the crucial role of clear rules and vigilant monitoring. ▶️Watch now to understand the challenges of manual monitoring and the game-changing solution offered by BrandVerity to track affiliate violations and ensure compliance! https://lnkd.in/gVNTdMQh #Searchmarketing #BrandVerity #shoppingads #Brandsafety #Searchmonitoring
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!!!Affiliate Compliance in the Shopping Ads Landscape!!! Google Shopping is a powerful channel for retail brands - even more so if advertisers partner with affiliates / CSSs to increase their reach and outbid the competition. But as with any cross-channel strategy, it comes at a risk... What happens when affiliates compete with the brand's own ads? That they earn unnecessary commissions for non-incremental traffic! Yet, unlike with traditional PPC (Text Ads), Google Shopping is often forgotten when brands establish brand-bidding rules with their affiliates - or, even when rules exists, the channel too often goes unmonitored... In this video I cover the most common issues we see brands facing in the space, and how BrandVerity helps automate the monitoring for our clients!
In "Affiliate Compliance in the Shopping Ads Landscape with BrandVerity", David Iglesias delves into the complexities of affiliate guidelines, especially in Europe, and the crucial role of clear rules and vigilant monitoring. ▶️Watch now to understand the challenges of manual monitoring and the game-changing solution offered by BrandVerity to track affiliate violations and ensure compliance! https://lnkd.in/gVNTdMQh #Searchmarketing #BrandVerity #shoppingads #Brandsafety #Searchmonitoring
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It was great to see all of our agency partners, affiliate network providers and advertisers at Affiliate Huddle. With Peter Smith up on the Awin Dynamic solutions panel and Umaan Ali on the demo track talking about how Sovendus is enabling brands to leverage 1,900 partners with a single integration via their network providers. Thank you to all who met with us and we look forward to seeing you all again next year! #checkoutmarketing #performancemarketing #sovendus #ecommerce #onlinemarketing #AffiliateHuddle
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What are the best ways to keep Fraud out of your affiliate marketing program? 1- Review all applications very carefully and never auto approve 2- Keep a close eye on all traffic coming in 3- Visit referring urls to see the source of the traffic 4- Review transactions regularly to make sure there are no irregularities 5- Watch for high return and cancellation rates for specific publishers 6- Make sure no pubs are taking advantage of TM+ terms 7- Regualarly oversee and enforce the program terms for compliance What are your top ways of keeping Fraud out of your affiliate program? #fraud #affiliate #affiliatemarketing #publishers
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Who is up for a 250% increase in orders? That's exactly what PartnerCentric client Sideshow was able to achieve via acquiring new customers and optimizing the best partnerships in the affiliate channel. Read on to get all the details—including the significant role of FUSE Incrementality™ in driving success. https://lnkd.in/gxeKyy46 #incrementality #affiliatemarketing #affiliatemanagement #clientsuccess
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Join Nikki Yorgiadis, Gen3 Marketing’s Head of Publisher Development, in the recent Performance Marketing Association webinar on the impact of Buy Now Pay Later (BNPL) in Affiliate Marketing. Nikki and the panel delved into various aspects of BNPL, addressing their identity, collaboration strategies, the benefits of having a BNPL partner in an affiliate program, and best practices for such partnerships. You can watch the industry-leading conversation on BNPL’s impact in affiliate marketing through the provided link. 👉 https://lnkd.in/eAXc5Xnr #BuyNowPayLater #AffiliateMarketing #PerformanceMarketing #Affiliate
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It's a big week in our #Affiliate Roundup! - The PMA looks at a marketers' survey and BOD nominees - Affiliate tech shines with Red Oak Compliance - Pre-holiday shopping data points to a big year for Amazon Read more in the Roundup! https://hubs.la/Q02XsCpB0 #FMTC #AffiliateMarketing
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Who is up for a 250% increase in orders? That's exactly what PartnerCentric client Sideshow was able to achieve via acquiring new customers and optimizing the best partnerships in the affiliate channel. Read on to get all the details—including the significant role of FUSE Incrementality™ in driving success. https://lnkd.in/gxeKyy46 #incrementality #affiliatemarketing #affiliatemanagement #clientsuccess
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Who is up for a 250% increase in orders? That's exactly what PartnerCentric client Sideshow was able to achieve via acquiring new customers and optimizing the best partnerships in the affiliate channel. Read on to get all the details—including the significant role of FUSE Incrementality™ in driving success. https://lnkd.in/gxeKyy46 #incrementality #affiliatemarketing #affiliatemanagement #clientsuccess
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Discover the Top 8 ROI Metrics for Shoppable's Products - # 4 - Internet traffic retention. Unlike old-school affiliate platforms, with Shoppable® your traffic is not linked-off to a retailer site. https://hubs.ly/Q02pSLRY0
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Which affiliates do you overpay?
2,119 advertisers have been identified to be suffering from affiliate fraud in the last 24 hours by Konnecto's daily attribution hijacking model. Reach out to me / Danielle Michaely to check if your brand is on the list and get concrete proofs on affiliates you need to stop overpaying today!
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