Brigette Wolf’s Post

American shopping habits are shifting due to changing grocery prices. Shoppers are favoring generic brands to manage inflation and splurging on high-end items instead of dining out, according to the latest Circana insights. Find out more in article below. #GroceryTrends #SpendingShift

American shopping habits are shifting due to changing grocery prices. Shoppers are favoring generic brands to manage inflation and splurging on high-end items instead of dining out, according to the latest Circana insights. Find out more in article below. #GroceryTrends #SpendingShift

Private Label is a rising force in the food industry. Here are a few reasons why: 🌟 Affordable Excellence: Private Label products offer high value at a lower cost, serving as the "dupe" for popular brand names. 🌟 Enhanced Value: These brands provide healthier and more sustainable alternatives to traditional options, often delivering taste that rivals or exceeds that of well-known brands. 🌟 Strategic Investment: Private Label brands are investing in marketing, insights, nutrition, and culinary expertise, enabling them to develop competitive products and often introduce innovative foods, beverages, and flavors before the established brands. 🌟 Premium Quality: They also offer premium-quality products and packaging that cater to the demand for everyday indulgence at an accessible price point. 🌟Customization and Flexibility: Private labels can quickly adapt to consumer trends and preferences, offering customized products that reflect current market demands.

Grocery shoppers continue to prioritize convenience and fresh food in their shopping experience. Check out this insightful article from Progressive Grocer for the latest trends shaping consumer demands in the grocery industry. https://lnkd.in/eDJRz2DB #Grocery #Convenience

This was my face when I saw the total cost of my last trip to the grocery store. We are all feeling the pinch of food prices today. For example, Foods that cost more today than in 2020: Hard-boiled eggs to start your work day. (+54%) Ground beef burgers for Saturday's cookout. (+20%) Apple slices packed in your kiddo's lunchbox. (+21%) Cereal & milk for breakfast on a busy morning. (+28% and +36%) Shoppers are responding to the price bump by decreasing single-retailer loyalty and leaning into grocers who offer the best deals, coupons, loyalty perks, and convenience. In fact, Advantage Solutions surveyed over 8,000 shoppers and found that over half utilize shopper loyalty coupons, in-store/digital circulars, and digital/printed coupons —shoppers are exploring digital options for price savings and meal planning— Grocers are in a prime position to alleviate some of the pain and increase full-shops by meeting shoppers where they are at: -Doubling down on personalized / loyalty-based coupons. -Leaning into digital recipes on and off their websites/properties. -Continuing to collaborate with suppliers and advertisers to improve price perception. -Creating an in-store and digital experience that leans into grocery essentials and price sensitivity, complementing the uptick in at-home cooking. #inflation #retailmedia #grocery

Did you catch the latest consumer trends in response to inflation? The rise in grocery prices has driven a significant increase in shopping behaviors, with consumers now prioritizing budget-friendly choices for home-cooked meals. Adaptive grocers are seizing this opportunity by expanding their ready-made meal offerings, catering to the growing demand for affordable and convenient options. Stay ahead of the curve with insights from Explorer Research: https://lnkd.in/e2iNeicS #HGG #GroceryTrends

📣 Consumers are speaking loud and clear: convenience and fresh food are top priorities! Deloitte’s recent report shows that 52% of consumers now prioritize convenience when grocery shopping, and they’re willing to spend 22% more for fresh alternatives. With consumer preferences shifting, the opportunity for grocers is clear. Retail executives are already catching on, with over half predicting that fresh food will be their most strategically important department in the coming years. To capitalize on this trend, retailers must innovate to combine these two strenghts together. It's those that crack the code on ‘fresh convenience’ will be well-positioned to lead the market.

Our latest report, "A Fresh (Food) Take on Grocery Convenience", explores consumers’ evolving preferences, grocer executives’ sentiments on the future of the industry, and ways grocery retailers can deliver “fresh convenience” at three key moments in consumers’ grocery shopping journey – Planning, Shopping, and Selecting. Key Findings Include: 1. Overlooked Competitors: Grocery retailers may be worried about the wrong competitors. They are focused on digital competitors but may be overlooking the threat of restaurants and dollar stores. 2. Power of “Fresh Convenience”: When combined in new ways, two traditional strengths may help grocers beat old and new competitors. 3. Upstream Solutions: Grocers could go further upstream to help solve “what’s for dinner.” GenAI and other technologies have opened up new ways to help consumers plan their meals, which could lead to healthier choices and shopper loyalty. Please read the full report for more insights, and reach out if you would like to discuss in detail. #GroceryRetail #ConsumerInsights #FreshConvenience #RetailTrends #GenAI #CustomerLoyalty Danny Edsall Adam Almond https://lnkd.in/eCPajbtw

The New York Times asked readers to send in their receipts from grocery trips across the US to learn more about our relationship to food. What stood out to me? 1) Switching Behaviors: One shopper had a cart that was consistently more beverages than anything else. Turns out this person is a recovered alcoholic and enjoys the soothing sensation of having cold beverages on hand. This checks out as non-alc and functional bevs booms. I'd bet they are not alone in this. 2) "Berry budget": I learned this term through the article and it totally makes sense. It refers to the amount of money parents with young kids spend on berries to feed them. Seeing my 2 nieces under 5 go through 2-4 cartons of various berries a week, this checks out. 3) Plants on Every Plate: Produce is the leading item on every one of these grocery lists and not just spinach and apples, but unique and culturally relevant items like shredded collard greens, guava, Thai basil, and varieties of peas. It begs the question... if our grocery purchases are centered around produce, why not our off-premise dining occasions? It makes sense why places like CAVA, Chipotle Mexican Grill, and sweetgreen are succeeding at bringing in customers. People want more plants! (Don't worry - they want protein too 😉 ) 4) Consumers Don't Adhere to POS Retailers: The shoppers submitted trips from where they actually like to shop and the results were telling that it is not mainstream, tracked retailers... Costco, H Mart, HEB, Online, and assorted regional grocer trips were what people submitted. Walmart and Target were there too but the majority was not mainstream. Next time, The New York Times, if you need to see where people shop, what they buy, and why - reach out to Numerator and I'm sure our Marketing team would love to support 💪 I'm gifting the article to my network here: https://lnkd.in/g9eigqQp

Shopping when you are hungry is likely to cost you an extra $26.00 per trip on average, according to a U.S. consumer study. Dole Food Company commissioned the study in honor of #nationalbananaday. "The most common “must-haves” for every grocery haul are bread (54%), eggs (52%), meat (51%), milk or milk substitutes (50%), coffee (35%) and bananas (35%). But despite bananas’ popularity, 60% of respondents were unaware that bananas are the most-purchased grocery item in the U.S." https://lnkd.in/dFdU9-rd