Bristol Farms’ Post

AI Powered Smart Carts (Caper Carts) being used by Instacart CEO Fidji Simo and her family at our Bristol Farms location in Santa Monica. One of the initiatives I've been working with the team to elevate the customer experience and deliver value and convenience! Looking forward to continuing to push the boundaries towards seamless checkout, wayfinding, and other unique benefits that can be delivered through this mode of shopping. My favorite part is the guy throwing an item into the cart from long range and it still scans (not recommended 🤣). #omnichannel #omnichannelretail #omnichannelmarketing #digitalmedia #retailmedia

Fidji Simo, thank you for sharing this video. Precious «real case ». I’m happy to tell you I have done the same, in an other supermarket (Bristol Farms/ El Camino) with my French fellow Frank Rosenthal, after Shoptalk, and after Jerry Baki gave me the adress on your booth at Shoptalk. Fantastic experience! So much to say about it, but some insights from our experience using Caper cart: - People use it! All age with a Caper in the aisles. It is clear these Bristol Farms's customers love the connected cart and use it now each time they are in the store - So easy to use. «Seamless» was a word heard all over Shoptalk. Caper is exactly that. - It works also for Fruits & Vegetables, with the integrated scale in the cart. We weigh them directly in the cart - Even without inserting a Loyalty Cart, there is a form of gaming: at a certain amount of purchases (shown on the screeen), you are eligible for a reduction. You are noticed (obviouly) before reaching this level, with a fun «gaming graphic"on the screen. When do you have that with a «traditionnal» cart? Data must show that it help increase the average amount spend per trip. - Are you keep «alone» with this technology, the first time you use it? Not at all. That morning, there was at least 3 people assisting customers with the cart- if they want it- for their first time using it. Extremely helpful, enthusiastic people. It is obvious that the gamification on the screen and the product-scanless technology are driving customer adoption of these Instacart's AI-powered smart carts. Frank Rosenthal and myself we don’t even speak about the Retail Media part of the cart! 😉 As we are not in the Loyalty Program, we have not been able to insert the Loyalty card to have the full experience, with personnalised offers on the screen, but this is obviously a game changer for loyal customers, for the store and their CPG’s partners. Congratulation 👏 👏 👏 I can’t wait seeing French Retailers providing this kind of experience to their customers! Thank you David McIntosh for sharing Fidji Simo's post. #caper #instacart #distribution #supermarchés #retailer #retailtech #smartcart #grocery #shoptalk2024

DoorDash announced Monday five new grocery partnerships for on-demand delivery, growing its list of small- and medium-sized grocers across the U.S., ranging from Plum Market, which has five full-size locations in Michigan and Florida, to 50-store chain Fresh Encounter. https://lnkd.in/ejJkA4P8

🎉 Happy 4th of July from Pacvue and Instacart! We hope we’re on the list for your BBQ! Before you dig in, let’s dive into some mouthwatering insights from Instacart’s 2023 purchase data. Swipe right and prepare for a feast of sizzling stats on America’s festive food habits 👉   With consumer preferences always changing, what are your thoughts on this year’s search trends? Will ‘hot dog buns’ overtake ‘burgers,’ or is there a new drink on the market that will make its way onto the leaderboard? Drop your thoughts!  ⤵   #Pacvue #CommerceAcceleration #Instacart #4thofJuly #IndependenceDay

Halloween is coming soon and some are spooked by the increased focus on #GroceryTech. In this latest #RetailontheStreet, we talk about Walmart, Ahold Delhaize, Amazon, Whole Foods Market, Gopuff, DoorDash and Instacart. #ROTS #grocery #ShopTalkFall Shoptalk

When is the right time to use DoorDash to drive your retail? That can be a tricky question, I've got a few rules of thumb. If you're using Instacart, you know how effective it can be. It's the Swiss Army Knife of retail media. DoorDash is Instacart's little brother. A little less activity, but usually a higher ROAS. It's a well kept secret for the right brands with the right distro. Here are a few thoughts on when the right time is: -If you're in 5,000 doors, this is a no-brainer. -If you're in multiple DashMart regions, again, no-brainer. -If you're in the intersection of DoorDash's key retail partners. What is that intersection of DoorDash partners? Well, here's a bit of a cheat sheet. -GIANT, Giant, and Giant Eagle -Wakefern, including ShopRite -Dick's Sporting Goods -Albertsons Banners -Grocery Outlet -Tractor Supply -Weis Markets -Food Lion -Wegmans -Best Buy -Sephora -Hy-Vee -Meijer -Ulta -Aldi -IGA Just one or two of those chains won't guarantee you an account. But if you happen to be in multiple, there's a good chance you can. If not, don't worry. 5 small chains were added in November, so partnerships are growing fast. If you think you should have an account, we've got an exclusive pilot partnership with DoorDash. We may be able to get you an ad account. DM me for details. #DoorDash #RetailMedia #RetailVelocity

Here’s another example of DoorDash using Shared Mail to reach new consumers. No restaurants were in my package this week. Unfortunate. The front cover of the Save package is mailed to a zone of 100,000+ households at a low cost per thousand.  The insert is a higher cost per thousand but targeted to specific neighborhoods or households.  Notice the different redemption codes. If you are a restaurant or retailer who is not following DoorDash’s example of testing and learning, feel free to reach out for guidance.  #directmail #sharedmail #cpm #restaurantmarketing #customerdata

📰 Ripe Report No. 04: Rouses Markets Celebrates Independent Grocer Award & Launches DoorDash Partnership In a double feature of exciting news, Rouses Markets, a staple for Louisiana shoppers, has been honored as one of The Best Independent Grocers of 2024 by Progressive Grocer. In addition, Rouses is expanding its grocery delivery options through a new partnership with DoorDash, complementing its existing services via Instacart and Shipt. This recognition and expansion underscore Rouses' commitment to innovation and community service, offering a vast selection of local and regional foods that celebrate Louisiana's rich culinary heritage. 🛒 Impact on Thrivvy Shoppers: Thrivvy is here to streamline your grocery shopping. With Rouses now available on DoorDash — boasting a lower delivery fee compared to other services (Instacart: $3.99, Shipt: $10.00 🤯) — we're excited to integrate these options into Thrivvy. Our app consolidates all your grocery choices, showing you where to get the best deals without juggling multiple apps. We're excited to add more stores and delivery apps to our catalog soon! Thrivvy: One app, all the savings. 💬 We Want to Hear from You: Excited about Rouses' DoorDash option? Which delivery service tops your list and why? Share your delivery stories with us, and let's brainstorm ways Thrivvy can further simplify your grocery hauls. Join the conversation in the comments and help us tailor Thrivvy for your smart, savings-focused shopping adventures. #Thrivvy #RipeReports #grocery #grocerydelivery

Are third-party delivery partners helping or hindering your bottom line? When multiple retailers are aggregated within a single platform, competition is based on margins rather than service or quality. This is especially damaging for grocers in our current economic climate. Some recent initiatives — like the partnership between UberEats and Instacart — are making things even more difficult for grocers to appeal to consumers on a service or convenience basis. The increased competition for high-convenience and high-margin grocery items like meal kits, ready-to-go foods, and prepared meals is taking away an area of sales that have traditionally been lucrative for grocers. Click the link below to learn why you should prioritize first-party engagement over third-party reliance: https://mct.media/3V0KOFJ

Trying to match the delivery subscription discounts from Walmart, Instacart, and other eGrocery giants isn’t a sustainable strategy for regional grocers. In our webinar discussing the recently released US eGrocery Market Share Report, Brick Meets Click's David Bishop suggests a better approach: focusing on pickup. While delivery is growing fast, pickup remains an underused opportunity for regional grocers to stand out. By optimizing and promoting pickup services—offering convenience without delivery fees—grocers can appeal to cost-conscious customers who want the flexibility of online shopping without the added costs. Bundling pickup with subscription perks or special promotions further strengthens the offer, driving customers to the store where grocers can leverage their core strengths like personalized service and community connections. For more advice on competing with the biggest players in eGrocery, watch our webinar and download the full Market Share Report: https://mct.media/40d16y9