Two months ago, we realized that no matter how simple we make the process of getting music for brands, there’s still key pieces missing for many of our social media customers. The major gaps in the music commercial consumption model are: • 𝐘𝐞𝐚𝐫𝐥𝐲 𝐁𝐮𝐝𝐠𝐞𝐭/𝐧: Buyer budgets have shifted. Companies no longer have 4-6 big projects a year—they have 300 micro-projects. Pricing must align with this. • 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Marketing teams prioritize customer interaction. While embedding your company’s narrative is valuable, the priority is creating engagement - and real, trending songs can make all the difference. In today’s fast world, culture doesn’t wait, so capture it with intention. • 𝐒𝐩𝐞𝐞𝐝 𝐢𝐬 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠: In the attention economy, a 4-8 week license processing window is not even considered. Outdated content hurts your image. The time window from consideration, to purchase, to post must be in minutes, not weeks. We're thrilled to announce 𝐂𝐢𝐩𝐡𝐞𝐫 𝐁𝐨𝐨𝐬𝐭—a product designed to close these gaps. Stay tuned for details on the first track 👀
🚨 New product launch alert 🚨 We're proud to introduce 𝗖𝗶𝗽𝗵𝗲𝗿 𝗕𝗼𝗼𝘀𝘁: Music licensing built for social media. If you're a social media manager ready for great music to boost your engagement, sign-up to our mailing list at ciphermusic.co. Stay tuned for our 𝗳𝗶𝗿𝘀𝘁 𝘀𝗼𝗻𝗴 𝗱𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸. There's little debate that in the world of content creation, music plays a vital role in connecting brands with audiences. But there’s a growing tension in the industry: - For music creators and rights holders, there's no easy way to license at scale to the 𝘁𝗲𝗻𝘀 𝗼𝗳 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱𝘀 making content every day - For brands and agencies, songs are currently 𝗳𝗮𝗿 𝘁𝗼𝗼 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 and it's not worth the risk of lawsuits We created Cipher Boost to bridge this gap. This is rethinking Music Licensing - no, really. Cipher Boost was designed with both sides in mind: 🎶 For rights holders: a model that preserves the value of music by ensuring fair compensation, transparency, and total control - 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗲 𝘃𝗶𝗿𝗮𝗹𝗶𝘁𝘆 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗿𝗺𝘀. 💡 For brands: an affordable way to license the most trending songs of the day, today — 𝗢𝗻𝗲 𝗹𝗶𝗰𝗲𝗻𝘀𝗲. 𝗔𝗹𝗹 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀. How It Works Cipher Boost offers: ✅ A revolving queue of trending tracks from top record labels and publishers. ✅ Pricing tailored for high-volume, fast-turnaround campaigns on social media. ✅ A licensing process that’s one-click, stress-free for everyone involved, and supporting 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 This is about balance—ensuring music remains meaningful and 𝗲𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗼 𝗯𝗲 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗲𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗮𝗻𝗱 𝗯𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲. We’re proud to play a role in shaping a better future for music licensing.
so great!!!
Multiply Labs Business Analyst and Software Engineer | CS + Business @ CMU ‘24
2dCongrats to the Cipher team! Excited to try a boost out soon!