Buttercloth’s Post

Opportunities

20 years ago, I told my sales team to "Throw your job descriptions in the bin, you're all going to be personal brands. Why are companies not doing this? . . When I was a VP in Sales, I had a big sales team And a lot of egos. . My first day on the job, I had my team in a room They had to bring a printed copy of their job descriptions . I had a bin in the middle of the room Chairs in a circle Butcher paper on the wall. . As they entered the room They were confused, unsure and curious. . My opening line... Stand up, introduce yourself, Throw your job description in the bin Stand in front of the butcher paper and Take a coloured marker with you . When they all stood in front of the butcher paper I asked them to write about their: Passions Values Hobbies Uniqueness Gifts Skills Strengths ONLY . Then I asked each person in the room If they knew about all these incredible things About their colleagues The answer was NO, NO, NO. . After that session, magic happened. . I took the butcher papers (all 30 of them) Went home, studied each one Then aligned each person with the right client portfolio. . This was the outcome of that: . We went from a $4 million start-up to $54 MILLION In a 48-month period No staff turnover Every one of them made 6 figures 👆🏼👆🏼👆🏼 That did not happen by luck. . That happened because I chose to see Each person as unique and way above a job description. . I wanted them to use a different language. Rather than say Account Manager or BDM They became SPECIALISTS. . They became brands. . Branding is more than colours and logos. . If you want your sales team to thrive This is how you do it. . Just saying. #personalbranding #sales

opportunity

DVA is not associated with this job posting Administrative Assistant, Marketing at Frasco, Inc. https://lnkd.in/ggpwgDqX Responsibilities: Collaborate with team members to gather requirements and understand business needs. Undertake daily administrative tasks to maintain department functionality. Assisting in trade show coordination, which involves handling promotional item orders, shipping materials and supplies, and coordinating registrations. Conduct keyword research, optimize on-page content, and secure valuable linkbacks to enhance our websites organic search presence. Compile analytics reports including advertising, SEO, website visits, events, social media. Create and manage interactive data visualizations and reports for better decision-making. Schedule social media content and email campaigns. #career #job #jobs #jobsearch #education #business #success #hiring #careergoals #work #motivation #recruitment #love #employment #careers #careerdevelopment #resume #college #goals #job #training #careeradvice #interview #nowhiring #careercoach #entrepreneur #leadership #jobseekers #virtualassistant

please share oooo

Have you worked retail? I have and it's a tough gig. Between long hours on your feet, dealing with fussy customers and pasting a smile on your face through it all, it's downright exhausting. Now, 10X all of that for budtenders working in a dispensary. The product knowledge required, the regulations to follow, navigating multiple computer platforms, cameras watching your every move, inexperienced managers. It's surprising anyone wants that job. These are the things that are always in the forefront of my mind when trying to implement new promotions, systems, programs, etc at retail. It takes more than knowledge about marketing, design, advertising or communications to be successful at retail marketing. When marketers have firsthand dispensary experience we have empathy for the staff. We know what support will be necessary to be successful. And we know many of the potential pitfalls to avoid. Do your marketers have this kind of boots-on-the-ground knowledge & experience?

The line between effective marketing and sales is a lot blurrier than you might think. Here's every role I've had in my career (not including things in high school like OG McDonald's fry cook) 1. File Clerk, Haynsworth Law Firm 2012 2. Records Assistant, Nelson Law Firm 2013 --- brief moment of clarity that I did not in any part want to be a lawyer anymore, miniature freakout, transfer to a new school, change my name, degree, hair color 3. IT Support at Clemson University (anyone else work through college? FAFSA did me dirty) 2013 - 2015 4. Human Resources Intern at Bosch (lol why) 2014 5. Minister (you wouldn't believe the level of theology I studied and taught) 2015 6.Marketing Agency founder 2015 - 2019 7. Marketing Strategist 2017 8. Marketing Manager 2018 9. National Sales & Marketing Director 2019 11. Managing Editor 2020 12. Growth Director 2021 13. First sales hire at beehiiv 2021 The way I approach leading a sales team comes from a career of marketing and growth. Effective sales is so much more like marketing than traditional sales gurus want you to think. When the line between marketing and sales gets really blurry — that's when the best marketing and sales starts to happen.

Learn how we helped a vehicle conversion business find a Marketing Manager.

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Pet peeve in recruitment: having to stare at myself for what feels like the longest 5 minutes ever waiting for a Teams meeting to start 😭🤣 This is just one of many, I’m sure some of you have bigger pet peeves than that? Absolutely cannot ignore the fact that it’s Friday and when this day is over I will be having a 🍷 in the ☀️! Have a good one all! 🩵 #recruitment #sales #marketing #jobs #summer