Bradley Wajcman’s Post

Make it personal. Episode #53 of "The Daily Author" with Richard Weylman touches on the challenge of maintaining personalization in the digital age, where automation can often lead to impersonal communication. Richard underscores the importance of emotional engagement and personalized service, citing how consumer expectations have shifted towards valuing experiences over products. He shares insights from his extensive career, noting that customers seek thoughtfulness, kindness, care, and empathy. He also underscores the value of specialized PR firms rather than full-service ones and suggests that genuine, thoughtful outreach can often be more effective and cost-efficient. We discuss his book, 100 Proven Ways To Acquire And Keep Clients For Life, and the challenge of maintaining personalization in the digital age, where automation can often lead to impersonal communication. Listen today! Apple Podcasts: https://lnkd.in/exhhyhZm Spotify: https://lnkd.in/ek3VWvfW

Consistency isn’t just a goal—it needs to become a way of life. Everyone wants it. Most never master it. This is especially true when it comes to self motivation. Put in the work, stay disciplined, and reduce distractions. Your future self will thank you. Explore the human side of creativity by following Object Subject Form. Apple Podcasts: https://apple.co/3V0UUWS Spotify: https://lnkd.in/gQYrYAa7

The Importance of Building Genuine Connections 💫 When relationships are built authentically, something magical happens. People feel more than just welcomed; they feel valued. It's about going beyond surface interactions and truly understanding what makes each person matter. Let's cultivate spaces where everyone feels seen, heard, and appreciated. That's where the real magic of connection lies. ✨ Apple Podcasts: https://apple.co/3JHf1Tu Spotify: https://bit.ly/3Qic9Ak

I love a good-looking website that makes me wow out loud. But what I love more is a seamless and smooth customer experience that takes me from socials to the final purchase. (And honestly, poor web design can totally make me give up on it.) James Coates ⚫🟢 from Impact Media® shares some really great points on the true importance of website design on the overall brand. The point I loved most - your website is never fully finished. Tune in to the brand new podcast from Giraffe Social on Spotify and Apple podcasts. 🎧 #BrandImpact #WebDesign #Podcast

Here's my biggest takeaway from last week's chat with Jeff Chase 🪩, Rachel Sheldon, and Mary Lim: If you want your customers to engage with your in-app guides and notifications, you need to segment more deeply. I loved Jeff's take here on using customer behavior to segment customers and provide in-app guides that match that segmentation. If you want to lessen the chance that your customers X out of your notifications and guides, your best shot at that is to send LESS notifications, but send them to the right customers. You can catch the full episode of Product Marketing Life with the Vitally.io team on Apple Podcasts, Spotify, or the Product Marketing Alliance website.

“Just ‘describing psychological models‘ is fine in an academic sense but I wanted something that has a practical & practitioner implication.“   In the dynamic landscape of business, theory and practice are two sides of the same coin. While theoretical knowledge provides a solid foundation, practical application is essential for translating concepts into real-world solutions. Putting theoretical knowledge of the Mental Toughness Concept into practical use in real-world situations is what we are exploring with Professor Peter Clough in this podcast, which is split into two parts. Part Two will be released next week. Listen and learn! Spotify – https://lnkd.in/exjqun_5 Apple Podcasts – https://lnkd.in/eUYGzjS8 AQR Website – https://lnkd.in/egD8Pq_j Other podcast providers - https://lnkd.in/eUxSGh93

Excited to share that my conversation with Nolan Parker is now live! I really enjoyed learning about Nolan's systemized approach to uncovering what makes Rook highly valuable to their customers. Getting to the heart of your unique value proposition isn't just a nice-to-have; it's critical to the success of your business. It shapes everything – from communications and marketing to sales, product development, and service delivery. It reduces time and resources spent on things that don't move the needle. For example, once you're clear that your product or service provides a greater value to certain companies, you won't spend time on sales calls with companies that aren't in that category. I’m curious – what are the game-changing questions you’ve asked that really honed in on your focus or opened up new paths? Drop them in the comments! Listen to the full episode on the following platforms: Spotify: https://shorturl.at/gkF45 Apple Podcasts: https://lnkd.in/gvsi7HQN

Update your phone to  iOS 17.4! Transcripts are here. "With transcripts, users can read the full text of an episode, search the episode for a specific word or phrase, and tap on the text to play the podcast from that point in the episode. As an episode plays, each word is highlighted, making it easy to follow along." https://lnkd.in/eH6W544M

5 Habits That Will Keep You Feeling Stuck Carly is an International Speaker and Consultant with a specialized focus on human behavior. She shares the message that regardless of one's background, occupation, or origin, every individual encounters personal and professional challenges stemming from their own perceived flaws. Carly emphasizes that the key to living a fulfilling life lies in how you utilize and transform these stories. Having devoted her life to mastering the intricacies of human behavior, Carly empowers others to do the same. Through her expertise, she guides individuals in looking beyond the surface and delving into the core essence of their being. Listen NOW to discover, 5 Habits That Will Keep You Feeling Stuck! Apple Podcasts: https://lnkd.in/gVJXyv-J... Spotify: https://lnkd.in/gGd9-wbQ Enjoy this short preview:

Gen Z is a confusing generation. They speak very differently compared to other generations. But they make complete sense if you learn to speak their language. Unfortunately, this is the reason for a lot of conflicts between generations. Today, Goldie and I released Episode 10 of our Mind The Gen Gap Podcast where we covered communication across generations. We spoke about: 1. Communication Styles 2. Modes and mediums of communication 3. Bridging the communication gap between generations And here's a snippet of the episode which didn't make it to the final edit. Give it a watch and if you like it, please repost it. Find the full episode on the links below and do follow and subscribe to our show. Spotify https://lnkd.in/dQPhJ89s Apple Podcasts https://lnkd.in/deaA-dCu YouTube https://lnkd.in/d2aWTdbb Amazon Music https://lnkd.in/dux8kawV P.S.: If you have a long drive back home from work, our podcast can keep you company.