Matthew Smith’s Post

Business Owners: Unlock the Power of Email Marketing! Are you ready to take your business to the next level? In my latest video, I’m sharing the Top 5 Tips for Setting Up a Winning Email Marketing Strategy—perfect for beginners and pros alike. Email marketing is one of the most cost-effective and impactful ways to connect with your customers and drive results. As I’ve shared in my interviews on @SoYaWannaStartABusiness, a well-crafted email strategy can make ALL the difference in growing your brand, nurturing relationships, and boosting sales. What you’ll learn in this video: How to define your goals and audience for maximum impact The secrets to building and segmenting a killer email list Crafting subject lines and content that people can’t wait to open How to automate and personalize emails for better engagement Tracking and optimizing for consistent results Watch the full video here https://lnkd.in/gyVKrRD3 Don't miss these actionable tips that can transform the way you communicate with your customers. And while you’re at it, check out Business Lifeline Services at https://lnkd.in/g6GrVfzw for even more tools and resources to grow your business. Let me know in the comments: What’s your biggest challenge with email marketing? Let’s chat! Like, share, and follow for more tips to help your business thrive! #EmailMarketing #SmallBusinessTips #BusinessGrowth #MarketingMadeEasy #SoYaWannaStartABusiness #BusinessLifelineServices

What’s a phrase we should all stop using, especially in sales emails? I'll go first: "I hope this email finds you well." What's your go-to phrase that needs to be retired? Share your thoughts below! 👇 #SalesTips #Sales #B2B #Communication #SalesDevelopment #LinkedInSales

Relevance & Worth: A Sales Lesson 🎻💼 Maybe you've seen this experiment as Joshua Bell, one of the world's finest violinists, played for 45 minutes in a New York subway station. He performed intricate pieces on a violin worth $3.5 million, yet only a handful of people stopped to listen, and he collected merely $30 in tips. Just two days before this subway performance, Joshua Bell sold out a Boston theater with seats averaging $100. This stark contrast highlights how dramatically context can affect our perception and appreciation of someone. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 - 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝘅𝘁: The experiment demonstrates that even extraordinary talent can go unnoticed in an ordinary environment. It shows how our surroundings can significantly influence our ability to recognize and appreciate excellence. 𝗨𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝗧𝗮𝗹𝗲𝗻𝘁: This story serves as a poignant reminder that there are incredibly talented individuals everywhere who may not be receiving the recognition they deserve. It calls for our empathy towards these unsung talents. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗪𝗼𝗿𝘁𝗵: The video's title, "Know Your Worth," emphasizes a vital message. Talented individuals should recognize their value and seek environments where they can thrive and be appreciated. 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗦𝗲𝗹𝗳-𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲: The story implies that success isn't just about talent but also how you present yourself and your chosen environments. It underscores the need for self-confidence, empowering us in our personal and professional growth. Let's look at this from a Product/Seller perspective .... In sales, we need to build our personal and product brand to stand out. Just sending emails (idiotic ones at that) isn't enough: Sure, a virtuoso in the subway is unexpected, but in today's distractions and noisy world, interruption without relevance is... annoying. Earning attention in sales is not a sprint; it's a marathon. Even genius-level talent doesn't guarantee instant recognition. It takes time and effort to help buyers realize your value, so be patient and persistent. People/Buyers must have heard of you several times to feel worthwhile. Welcome to human nature. Relevance is King: Bell was giving music (arguably more than what we offer in sales), but without context, it was just noise to busy commuters. Sound familiar, mass emailers? Timing is Everything: Wrong place, wrong time = inconvenience. We're not just competing with other salespeople but with our prospect's to-do list! Brand Recognition Matters: Sellers, you need support from your team and higher-ups, especially in the startup world. The lesson here is clear: No matter how great your 'product' is, you've got to make it relevant to your audience. Otherwise, you're just background noise in their busy day. Keep this in mind and watch your sales soar. #SalesInsights #RelevanceMatters #KnowYourWorth https://lnkd.in/eCwsCFDc

The perfect response to a coldly delivered objection from a prospect doesn't exis... oh wait yes it does. The lyrics to "Cold As Ice" are hilarious when listening through a sales perspective. I received one of the coldest responses via email this week from a potential client, and I had no less than three pun-laden responses loaded up to reply via email in a response that would have satisfied my comedic sense of a clever rebuttal but would have done nothing to progress the situation. In the end, after a few discarded drats, we switched to a phone call and a recruiting agreement resulted from it. *Just to clarify, I did not use lines from Foreigner's "Cold As Ice" to move the needle, but it helped me laugh off the initial frigid rejection. Prospecting is dealing with a lot of "no's" on a daily basis. Might as well find some enjoyment in the process and laugh it off when you can. Happy Friday everyone, and to my sales folks, may all your cold as ice prospects turn warm. #sales #coldcall #recruiting https://lnkd.in/eAsA9d8a

What is SMARketing? Find Sales and Marketing Alignment with Jeani Ringkob

Hey (underperforming) Sales Pro - What's Your Problem? Underperforming sales professionals are often given the wrong direction or insufficient means of overcoming underperformance. Examples include: "Work harder," "Ask more (or better) questions," and "Man you gotta CLOSE!" With all the sage advice and excellent direction, is it any wonder those who are underperforming at the mid-year mark end up finishing under quota for the year? Industry averages indicate over 50% of sales professionals underperform their quota. It is impossible to course-correct without truly understanding the root cause(s) of underperformance and then developing a viable and actionable plan. The result for the sales professional? Thousands, if not tens of thousands of lost bonus or commission dollars. Next? PIP. Then? Brush up the resume and hope for better results when (if) you find another opportunity. Is there a better way? Yes! "Back on Track!" is a workshop that was developed by a fellow sales professional to help struggling sales professionals understand and overcome underperformance. You can get more details here: https://lnkd.in/gdYH8hSy

Are you still selling and marketing like it is '1999'? Come on now! The way that buyer's buy has changed and YET I continue to run into Sales and Marketing teams that are stuck in doing it the way they always did it. If you want a better outcome, then you need a better solution. Omedym simply works! Sales teams are seeing increased win rates, shorter sales cycles and larger deals when they have Omedym vs when they do not.

MRR = monthly recurring revenue. MRR is how you sell based on the value you provide rather than the time it takes to do the job. Listen in to the latest #MarketingAgencyShow for a proven strategy for implementing a monthly recurring revenue model. AJ and Mike (from AgencyCoach) literally train agencies on MRR, so you won’t want to miss our chat! 💰 💬 #AgencyLife #AgencyOwners #Sales

Such a beautiful ad perfect for the B2C segment and bringing in cola in a subtle way while associating it with happiness (master stroke) https://lnkd.in/ggP5EgV8

This article has a little fun on the way to explaining the importance of sender reputation in email marketing. A few things to do? Manage your email lists well, engage recipients, and ensure proper authentication. https://hubs.la/Q02HkHz60