It's a big week for us at HQ... After months of graft (and a lot of coffee, obviously), Grumpy Mule's brand-new look has officially landed in Waitrose. And trust us, it’s worth the wait. We’ve kept that bold, in-your-face flavour you love, and made it even easier to make café-quality brews at home. Whether you’re after a killer single origin or one of our punchy blends (coming soon), we’ve got a roast to suit every taste. The team couldn’t be more buzzing to see it on shelves – we’ve been long excited for this refresh since Grumpy Mule became part of the Cafédirect family last year. Same amazing coffee and now 100% Fairtrade. Well done team! So, next time you’re in Waitrose, keep an eye out for the Mule. You won’t regret it. Waitrose & Partners The Fairtrade Foundation
Such an incredible brand transformation, you should be very proud.
Congrats to all - looks very impressive 👏
Great stuff Cafedirect family!
Looks great!
Amazing! Congrats Cafedirect 🎉
Bags of Joy! We too are very pleased to see in Waitrose & Partners stores looking shiny and feisty! #shelfhappy®