Our second day at IFSA was beyond slow— only 3 people visited our stand in 9 hours.
But I turned it into one of our most productive days through ‘stalking’. Hear me out:
Someone once pointed out to me that "There are only 40 major airlines total: 25 national and 15 international."
This meant even 5-10 quality meetings could make the show worthwhile.
So I became what I call a "professional stalker":
• I spotted key decision-makers having meetings at other stands
• Instead of waiting at our booth, I waited around corners with sample bags
• When their meetings ended, I made my move
Three of these "stalking incidents" led to direct conversations with United and Southwest executives.
But they’d have never happened if I stayed put.
Trade shows aren't about foot traffic — they're about strategic connections.
One conversation with the right decision-maker outweighs 100 casual visitors.
Don't sit at your booth waiting for visitors.
If they can’t come to your stand, bring it to them.
Sales Rep/Operations Support- Bollinger Shipyards
4moWhat a group!