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Want to skyrocket your customer loyalty? You're in luck! Comarch is hosting a game-changing webinar that'll give you the inside scoop on the hottest loyalty trends for 2024. Here's what you can expect: • Discover how to boost your loyalty program and keep those customers coming back for more • Get the lowdown on what modern customers (aka Society 5.0) really want from your brand • Learn how to make sustainability a key part of your loyalty strategy • Identify the top loyalty trends across various industries • Find out how the end of third-party cookies will impact your loyalty solutions • Explore how AI and new tech can help you build unbreakable loyalty Don't miss out on this opportunity to hear from some of the biggest names in the biz, including Aurelie Balaes from LinkedIn Marketing Solutions, Hadie Perkas from The European Loyalty Association, Joanna Witsch from Alshaya Group, and Wojciech Kempny from Comarch. Mark your calendars for May 7th, 2024, at 4:00 PM (CEST) and sign up now to join the conversation. Trust me, you won't want to miss this one! Check out the full details here: https://lnkd.in/gZHQz4HK Happy Friday! Let me know your thoughts. Casey Jones #loyaltytrends #customerretention #society5.0 #sustainableloyalty #AI

Bloomreach is the leading digital experience platform (DXP), trusted by hundreds of global enterprises across retail, finance, and B2B sectors. Known for delivering personalized, AI-driven experiences, Bloomreach has become the preferred choice for businesses aiming to enhance customer engagement across multiple channels. When it comes to running a Reward or Referral Marketing campaign, direct integration with your customer engagement platform like Bloomreach can significantly increase efficiency. With this integration, you can automate referral and reward processes, minimize manual tasks, and accelerate your campaign deployment, ensuring seamless and faster go-to-market strategies. If you're already leveraging Bloomreach and considering launching or upgrading your referral and reward marketing programs, explore our direct integration options. These integrations seamlessly incorporate Bloomreach into your workflow, simplifying campaign management and optimizing performance to maximize customer engagement and drive meaningful results. #Bloomreach #BuyapowaIntegration

On the 3rd February, The Loyalty People will be hosting a webinar called 'Future of Loyalty: Customer Engagement Trends in 2025' hosted by our MD, Tom Peace.   This webinar will go into detail about the top trends in loyalty and customer engagement which companies should consider in 2025. These trends are based on the performance of loyalty programmes in 2024, as well as the emerging use of technology and other marketing strategies.   Below is a list of trends that will be discussed during the webinar:   ·      Customer Landscape ·      Using AI for Hyper-Personalisation ·      AI Implementation in Loyalty ·      Gaming Strategy   Tom will be joined by three loyalty experts, who have years of experience with customer engagement and how identifying the most effective techniques to engage with a community.   The loyalty experts joining Tom will be:   Amanda Cromhout CADipL™️ is CEO and Founder for Truth Loyalty & CRM - a global consultancy based in Cape Town. What Amanda loves the most is sharing loyalty expertise and helping others, whether that be through keynote speaking, hosting podcasts and webinars, as Academic Director of Truth’s international loyalty training academy, or through Truth’s consultancy work.    David Slavick is Co-founder & Partner at Ascendant Loyalty servicing the customer-centric needs of global clients in: Retail, Specialty Retail, Healthcare, Manufacturing and Consumer Goods   Jay Weinberg is Co-founder and Partner of Ascendant Loyalty Marketing. Jay has been involved in marketing and technology for over 30 years. His expertise is in designing, developing, and managing customer retention programs. He has developed and managed successful marketing programs for Walt Disney World, LensCrafters, Preferred Hotel Group, MSC Cruises, Backcountry.com and many others.   Click on the link below to register and join us in breaking down the top trends in loyalty for 2025! https://lnkd.in/en_ydz-C #loyaltytrends #customerengagement #2025trends #loyaltyprogrammes

Why do Loyalty Programs fail? 📉 A lack of understanding of Customers and key Behaviours to incentivise are some of the pitfalls when designing and optimising loyalty programs according to Harvard Business Review article and Bain & Company research. Many loyalty programs fail due to high costs, poor customer insights, and low engagement. 👫Understand customers: Use accurate data and understanding of the customer journey to target behaviors and personalize rewards- at the right time in the journey 🏆Create meaningful value Offer experiences and incentives that resonate, not just discounts. 🥳Leverage gamification and partnerships Engage customers through fun, exclusive offers and strategic collaborations. With the right ongoing approach, loyalty programs can drive proven ROI, retention, and brand advocacy. ———————— JMC Marketing I help brands aquire retain and delight customers #loyalty #marketing #data #ai #rewards

Why Hyper-Personalized Loyalty Platforms are a Game Changer 🚀 In today’s customer-centric world, one-size-fits-all loyalty programs just don’t cut it anymore. Customers crave personalized experiences that make them feel truly valued. That’s where hyper-personalized loyalty platforms come in. Here’s why they’re essential for any business looking to build lasting relationships: Personalization Drives Engagement 🎯 Did you know that 80% of consumers are more likely to make a purchase when brands offer personalized experiences? 🌟 Hyper-personalized loyalty programs go beyond just earning points – they create tailored experiences based on individual customer behaviors, preferences, and needs. Higher Retention Rates 📈 Personalization = Retention. Studies show that businesses that implement personalized loyalty programs see 3x higher customer retention rates than those that don’t. Keeping customers engaged and coming back is far more cost-effective than acquiring new ones. Boost in Customer Spend 💸 When customers feel like the brand understands them, they are willing to spend more. In fact, 49% of consumers say they’ve made impulse purchases due to personalized recommendations through loyalty programs. The Power of Data 🧠 Today’s loyalty platforms leverage AI and machine learning to offer hyper-personalization at scale. They analyze customer data in real-time to recommend personalized rewards, tailored challenges, and unique offers that resonate with each individual. Brands that use AI-driven personalization report a 20% boost in revenue on average! 💡 Fun Fact: Personalization is so powerful that 44% of customers say they’ll become repeat buyers after a personalized shopping experience! 🎉 Customer Expectations are Changing Loyalty is no longer just about discounts. Customers want experiences – and they want those experiences to reflect their values, preferences, and journey with the brand. By delivering hyper-personalized rewards (like exclusive early access to new collections or personalized recommendations), businesses build emotional connections that drive long-term loyalty. In conclusion: A hyper-personalized loyalty platform isn’t just a “nice to have,” it’s a necessity for brands that want to build authentic, long-lasting relationships with their customers. When customers feel known and appreciated, their loyalty knows no bounds. #CustomerLoyalty #Personalization #CustomerExperience #LoyaltyPlatform #AI #CustomerRetention #Agada

Check out the agenda of our upcoming webinar about 2025 trends in loyalty! On the 3rd February, The Loyalty People will be hosting a webinar called 'Future of Loyalty: Customer Engagement Trends in 2025' hosted by our MD, Tom Peace. We are always looking for the latest trends that will increase customer engagement to meet their business goals and increase retention. In this webinar, we will be exploring the trends that will be relevant in 2025. https://lnkd.in/en_ydz-C Joining Tom will be three other loyalty experts who will be sharing their expertise on loyalty and customer engagement. These loyalty experts include: Amanda Cromhout, CEO and Founder at Truth Loyalty & CRM David Slavick, Co-Founder and Partner at Ascendant Loyalty Marketing Jay Weinberg, Co- Founder and Partner at Ascendant Loyalty Marketing We will be discussing: Part 1 • Are we all becoming more Gen Z? Demanding instant gratification Is there an demand of sustainability practices Part 2 • How influential will AI be in loyalty programmes and customer engagement strategies? Part 3 • How will Gamification evolve in 2025? Part 4 • What will we be discussing this time next year? Click on the link below to register and join us as we uncover the top trends to look out for in 2025! https://lnkd.in/en_ydz-C #customerengagement #loyaltytrends #loyaltyprogrammes #crm #trends #webinar

Loyalty management can be a complicated web to navigate through. And with the advancement of technology & AI, dependence on services can be a deterrent. Capillary's Founder & CEO, Aneesh Reddy shares his thoughts on the subject of loyalty services. A must read for brands dealing with the question of the right mix of services in their customer loyalty strategy. https://lnkd.in/g-wJ2j35

There's a lot of talk a lot about AI-driven loyalty and engagement strategies and all the cool things you can do with it. But the reality looks different. Brands doesn't struggle that much collecting data any more the challenge is making it actionable. Too many brands are sitting on a goldmine of customer insights and doing… well, not much. Instead, customers get the same generic emails, the same irrelevant offers, and the same “We miss you” discount when they literally just bought something yesterday. So what’s missing? ✅ 𝗥𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝗶𝗻𝗴 –> Customers expect relevant offers now, not in next week’s email. ✅ 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 –> If your loyalty program still treats everyone more or less the same, you’re doing it wrong. ✅ 𝗖𝗿𝗼𝘀𝘀-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 –> That amazing in-app offer? Yeah, your email should know about it too. ✅ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁 –> Less “spray and pray,” more “right message, right time.” Brands that get this right aren’t just collecting data, they’re turning it into experiences that keep customers coming back.

The Loyalty Game Is Changing—Are You Ready? BCG's latest insights reveal a powerful trend: customer expectations for loyalty programs are skyrocketing. Businesses must adapt quickly to meet the demand for personalized, value-driven, and seamless experiences. Key takeaways: Personalization is critical: Customers want programs tailored to their unique preferences. Value > Points: Rewards must deliver real-world benefits, not just abstract points. Tech-enabled loyalty: From AI to predictive analytics, technology is a game-changer in delivering next-level engagement. At Comarch Loyalty Marketing, we help brands evolve their loyalty strategies to exceed customer expectations. Ready to rethink your approach? Let’s connect and innovate together. https://lnkd.in/gazJyvJT #Loyalty #CustomerEngagement #Innovation 

Roxas Management Consultancy advocates for Personalization in Customer Loyalty Programs to enhance customer experience and boost sales using AI/Machine Learning Tools. In today's competitive market, personalization is a key differentiator. Here's why it's crucial: - Personalization leads to Enhanced Customer Experience, making customers feel valued and understood through tailored rewards and communications. - Increased Engagement is a result of personalized loyalty programs, encouraging active participation and relevance to customer interests. - Higher Retention Rates are achieved by delivering personalized experiences that foster emotional connections and long-term relationships. - Personalization provides Improved Customer Insights, helping refine business strategies with valuable data on preferences and behaviors. - Boosted Revenue stems from personalized recommendations and offers, increasing average order values and revenue growth. - A Competitive Advantage is gained in a crowded marketplace, setting your brand apart and showing customer care and understanding. - Customer Advocacy is fostered as satisfied customers become brand advocates, attracting new customers and enhancing brand reputation. Incorporating personalization into loyalty programs is more than a trend; it's a strategic imperative to build lasting loyalty and drive sustainable business growth. #CustomerLoyalty #Personalization #CustomerExperience #LoyaltyPrograms #CustomerEngagement #BusinessGrowth #CustomerRetention #BrandAdvocacy #roxasconsultancy #roxasSaaScorp #rxsmeta https://lnkd.in/ghrpsR3p