Capital Block’s Post

The Premier League Crypto Sponsorships Soar to £130M in 2024! The #crypto market is making a comeback in the Premier League, with sponsorships soaring to £130 million for the 2024/25 season. This surge in investment highlights the growing relationship between sports and crypto, offering new opportunities for both sectors. As gambling restrictions tighten, Premier League clubs are turning to alternative revenue streams, and crypto firms are eager to fill the gap. This partnership allows clubs to explore new financial avenues while providing crypto companies with valuable brand exposure and mainstream recognition. The Premier League's embrace of crypto signals a positive step towards diversifying revenue streams and fostering innovation in the sports industry. It's exciting to see how this partnership will evolve and shape the future of both sports and crypto. #PremierLeague #CryptoSponsorships #SportsBiz #Innovation #Crypto

🏀 𝐂𝐫𝐲𝐩𝐭𝐨.𝐜𝐨𝐦 𝐛𝐚𝐜𝐤𝐬 𝐬𝐩𝐨𝐫𝐭𝐬 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🏀 Crypto.com may not be the largest crypto exchange in the world but they are leading a bold marketing charge, leveraging high-profile sponsorships like the iconic Crypto.com Arena to build global brand recognition. This forward-thinking approach is inspiring others in the industry. Take Polkadot for example, who are currently voting on a rumoured $8.8m training kit deal with Inter Miami CF, following their sponsorship of Conor Daly in the Indy 500. ⚽ By placing their brand on the training kits of a globally recognized team and the Indy 500 car, Polkadot is reaching a massive audience and generating excitement about blockchain technology. 🧱 🏆 𝐖𝐡𝐲 𝐚𝐫𝐞 𝐂𝐫𝐲𝐩𝐭𝐨 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 𝐚 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲? 🏆 🤩 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬: Imagine LeBron James playing in an arena named after your company! Crypto sponsorships are planting a seed in the minds of millions, fostering curiosity and interest in cryptocurrency. 🌍 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚 𝐆𝐥𝐨𝐛𝐚𝐥 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Sponsorships transcend borders, spreading the word about crypto on a massive scale. 🏅𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠 𝐓𝐨𝐩 𝐓𝐚𝐥𝐞𝐧𝐭: These sponsorships can introduce the world of crypto to talented individuals, potentially attracting them to build the future of the industry. 𝐓𝐡𝐞 𝐅𝐥𝐢𝐩𝐬𝐢𝐝𝐞 🔄 - 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐟𝐨𝐫 𝐒𝐄𝐂 𝐒𝐜𝐫𝐮𝐭𝐢𝐧𝐲? 😱 President of Crypto.com, Eric Anziani acknowledges that increased scrutiny from the SEC is a consideration, but their commitment to responsible engagement with regulators suggests a path forward for the entire industry and outweighs the risk. 𝐓𝐡𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐢𝐬 𝐜𝐥𝐞𝐚𝐫: 𝐂𝐫𝐲𝐩𝐭𝐨 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 𝐚𝐫𝐞 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞. 𝐓𝐡𝐞𝐲 𝐨𝐟𝐟𝐞𝐫 𝐚 𝐰𝐢𝐧-𝐰𝐢𝐧 𝐟𝐨𝐫 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐜𝐫𝐲𝐩𝐭𝐨 𝐬𝐩𝐚𝐜𝐞. Share your thoughts on crypto sponsorships in the comments below! #sportquake #sportsponsorship #cryptocurrency #crypto.com #sponsorship

Crypto.com has secured a global sponsorship agreement with UEFA to become the Champions League’s first cryptocurrency partner. The multi-year partnership will see Crypto.com and UEFA collaborate on bringing unique experiences to fans with an aim to drive fan engagement by bringing the worlds of crypto and football together. As a sponsor and global partner, Crypto.com will receive in-stadium branding activations across all Champions League fixtures from the 2024/25 season onwards. This also includes broadcast integrations and advertising campaigns. Guy Laurent Epstein, UEFA Marketing Director, said: “We are thrilled to announce our new partnership with Crypto.com, one of the foremost supporters of some of the biggest sports teams and events in the world. “This collaboration marks an exciting new chapter for the UEFA Champions League, as we embrace innovative technologies to enhance the experience for our fans and community. Together with Crypto.com, we look forward to exploring new opportunities as we begin a new, exciting chapter of the premiere club football competition.” Source: https://lnkd.in/eZwU5yZF Sign up for more news updates like this in our daily newsletter: https://lnkd.in/eskQx7Ym #crypto #cryptonews #blockchain #financialtechnology #financialservices

Sports Sponsorships in Crypto: Who’s Leading the Pack? Did you know that 60% of sports fans globally are interested in blockchain technology? Leading crypto brands like Kraken Digital Asset Exchange, Crypto.com and Binance have invested millions in sports partnerships, driving awareness and engagement. But what’s next? The real winners will be brands that combine sponsorships with innovative IRL & digital activations to keep fans engaged. At Capital Block, we track industry trends to design cutting-edge sponsorship strategies tailored to your goals. Want insights on how to outpace your competitors? Follow us for expert tips. #CryptoSponsorship #SportsMarketing #IndustryTrends #CapitalBlock

Sports & Crypto: A Winning Partnership! 🤝 The lines between sports and the crypto world are blurring. At Capital Block, we're witnessing a surge of awesome partnerships and activations that are changing the game. 🔥 Think Tezos and McLaren Racing 🏎️, Binance and Cristiano Ronaldo ⚽... and it's not just the these players! Kraken Digital Asset Exchange's making waves with their football sponsorships, and even meme coins like Brett are getting in on the action! 🐶 These collaborations are breaking the mold of traditional sponsorships and offering fans something truly unique: At Capital Block, we're passionate about helping sports organizations and crypto brands navigate this exciting new landscape. We're all about crafting authentic, fan-centric campaigns that deliver real value and forge lasting connections. Curious about how sport can open up new audiences and opportunities for your crypto project? Let's chat! We're here to help you score big. 😉 #Sports #Crypto #Web3 #FanEngagement #Partnerships #media

Tottenham Hotspur Football Club partners with global crypto platform Kraken Digital Asset Exchange #cryptonews #digitalcurrency #cryptocurrency #crypto #cryptocurrencyexchange #cryptotrading #digitalassets #premierleague #EPL #fintech #usfintech #ukfintech

Think the 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗟𝗲𝗮𝗴𝘂𝗲 title race is tense? Buckle up for the world of crypto! 🪙 ⚽ With only 10 Matchdays left in the 2023-24 Premier League season, the title race is heating up. Arsenal F.C, Liverpool Football Club, and Manchester City Football Club are neck and neck, embodying the unpredictability we love in both football and crypto. 🌐 But beyond the exhilarating uncertainty, both sides crave deeper connections with their communities. Football fans yearn for personalised experiences, exclusive access, and a feeling of belonging. Crypto thrives on fostering engaged communities. 🧰 And guess what? Crypto's got a powerful toolbox ready to transform fan engagement: NFTs, Fan Tokens, Tradable cards, and even virtual ownership of the pitch itself! 🤝 In the newest edition of 𝗙𝗶𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁𝗶𝗼𝗻𝘀, we're taking you on a journey through the dynamic world where football meets crypto, reshaping fan engagement and business models alike. Join us as we uncover: ▪️ The evolution of sponsorship from patrons to partners throughout history. ▪️ The staggering rise of crypto sponsorships in football. ▪️ How fan tokens are transforming fan engagement and loyalty. ▪️ The emergence of NFTs as the new digital memorabilia. ▪️ The challenges and risks involved in these exciting partnerships. With the football x crypto trend expected to reach💲5B by 2026, there's never been a better time to lace up your boots and explore this game-changing alliance! 👉: https://lnkd.in/eAr233VS #fintech #crypto #NFTs #digitalassets #virtualassets #web3 #tokens #football

The crypto sector often faces negativity, especially when connected to sports clubs. While it's true that the industry has its controversial aspects, it's also incredibly diverse. To label the entire sector under one sweeping comment would be short-sighted. One particularly controversial area is the MEMECOIN sector. These tokens, inspired by internet memes, characters, people, or animals, can often be seen as pure cash grabs and should be kept away from sports. However, some MEMECOINS are evolving into global brands with billions of dollars in backing. At Capital Block, we act as a connector within this space, ensuring we conduct thorough due diligence on crypto brands before linking them to sponsorship opportunities with the clubs we work with. We're excited to announce our latest collaboration with a $2 billion client, whom we are working with across Germany around the UEFA Euro 2024. If you would like to understand how we can help support your team when considering a crypto sponsorship deal please do reach out. #memecoins #sponsorship #football

⚽ [Sports Biz News]🏆Pioneering the Future of Cryptocurrency: Strategic Partnership Between Crypto.com and UEFA Champions League🚀 Singapore-based Crypto.com, a leading global cryptocurrency platform, has announced a landmark partnership with the UEFA Champions League. This multi-year agreement establishes Crypto.com as the first and exclusive global cryptocurrency platform partner of the UEFA Champions League. This collaboration is a testament to Crypto.com’s commitment to expanding its influence in the sports industry and leveraging the global appeal of football to drive the adoption of cryptocurrency worldwide. The partnership will introduce a series of innovative initiatives designed to enhance fan engagement. Crypto.com’s branding will be prominently displayed in stadiums across Europe during UEFA Champions League matches, reaching millions of football fans globally. Additionally, the partnership includes broadcast integrations and creative advertising campaigns aimed at creating memorable experiences for fans, particularly those who are passionate about both cryptocurrency and football. Steven Kalifowitz, Chief Marketing Officer of Crypto.com, expressed his enthusiasm about the partnership, stating, "This collaboration with the UEFA Champions League, one of the most prestigious football leagues globally, marks a pivotal moment for Crypto.com. It allows us to connect with consumers through one of the world’s most beloved sports. Our mission is to bring cryptocurrency into every wallet, and this partnership is a significant step toward achieving that goal." This partnership aligns with Crypto.com’s broader strategy of associating with major global sporting events, having previously partnered with iconic entities like Formula 1, UFC, and the FIFA World Cup Qatar 2022. By linking with the UEFA Champions League, Crypto.com is poised to tap into one of the most passionate and expansive fan bases in the world, furthering its mission of driving cryptocurrency adoption on a global scale. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #cryptocurrency #football #crypto #footballlovers

Kraken (crypto exchange) were founded in 2011. Last year, in March 2023, they sponsored Williams Racing marking their first major sports sponsorship deal. In the last month, in July 2024, they have added: 1. Atletico Madrid sleeve sponsor 🎽 2. Tottenham Hotspur sleeve sponsorship to their partnership portfolio 👕 🧠 𝗦𝗼𝗺𝗲 𝗾𝘂𝗶𝗰𝗸 𝘁𝗮𝗸𝗲𝘀: ▶️ These deals aren't cheap and I'm interested in seeing how Kraken activate here. 👉 For some of these deals Kraken are listed as the Web3 partner. It will be interesting to see to what extent they take up the plethora of rights that no doubt come with them. 🏎️ Formula 1 is seeing the most sustained Web3 interest of all sports. It's incomparable to any other sport as of now. ⚽ Crypto is most maligned in football, of all sports. Kraken have done two deals here where the audience, on the whole, actively dislikes crypto. How they manoeuvre here beyond simple sponsor marks will be one to watch. ⛓️ Kraken didn't market heavily in sports previously, but this shift shows they are looking to onboard new users onto their exchange. Coinbase has been dominant here, especially in the west, and with their Base proposition that lead has lengthened. Exchanges are fighting for market share. 💬 From what I'm seeing and hearing - the sports sponsorship market is still something crypto-based companies are going after hard. Not in the same exuberant and crazy way we saw a couple of years ago (cough cough FTX), but still with great interest. 🌐 Most crypto partners want their money's worth when entering deals such as these. The crazy deals of yesteryear are no more, and these partners want to activate rather than just have their brand on display.