Marcel van Oost - Crypto NEWS’ Post

UEFA Champions League Welcomes New Sponsor: Crypto.com 🤝 UEFA and Crypto.com have announced a new partnership, with Crypto.com becoming an official sponsor of the UEFA Champions League. This collaboration brings blockchain technology and digital innovation to one of the world’s most prestigious football tournaments. The cryptocurrency industry has rapidly entered the sports sponsorship scene, though not without challenges. Recently, other crypto-related sponsorships, such as in Formula 1, have faced difficulties, raising questions about long-term stability. Despite this, Crypto.com’s move into football highlights the continued integration of tech companies in global sports. At Above Sports, we are closely watching how these trends develop across industries and how they shape the future of sponsorships. 💬 How do you see the role of crypto evolving in sports sponsorships? #UEFA

The Premier League Crypto Sponsorships Soar to £130M in 2024! The #crypto market is making a comeback in the Premier League, with sponsorships soaring to £130 million for the 2024/25 season. This surge in investment highlights the growing relationship between sports and crypto, offering new opportunities for both sectors. As gambling restrictions tighten, Premier League clubs are turning to alternative revenue streams, and crypto firms are eager to fill the gap. This partnership allows clubs to explore new financial avenues while providing crypto companies with valuable brand exposure and mainstream recognition. The Premier League's embrace of crypto signals a positive step towards diversifying revenue streams and fostering innovation in the sports industry. It's exciting to see how this partnership will evolve and shape the future of both sports and crypto. #PremierLeague #CryptoSponsorships #SportsBiz #Innovation #Crypto

Kraken makes significant moves in football sponsorship! 💡The exchange has recently entered the football sponsorship arena by signing deals with two major European clubs - Tottenham Hotspur Football Club and Club Atlético de Madrid and more could be on the way 💡These partnerships mark a strategic expansion for Kraken into the world of sports, particularly football. While Formula 1 gives Kraken Digital Asset Exchange access to a niche, young, and tech-savvy audience, football gives them a mass reach with over 4 billion viewers 💡Benefits for Kraken 🔎𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Football's massive global audience provides Kraken with extensive brand exposure 🔎𝐌𝐚𝐫𝐤𝐞𝐭 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Partnering with popular clubs can help Kraken attract new users from the football fan base 🔎𝐋𝐞𝐠𝐢𝐭𝐢𝐦𝐚𝐜𝐲 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭: Associating with established football clubs may enhance Kraken's credibility in the crypto space 🔎𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: The partnerships allow Kraken to explore blockchain applications in sports, potentially leading to new products or services and enhancing fan engagement 💡As the crypto industry continues to evolve, these collaborations could redefine how fans interact with their favorite clubs and how blockchain technology integrates into the sports ecosystem. It's an exciting time for both sectors, and I'm eager to see how these partnership develops As crypto sponsorships continue to grow, feel free to reach out to discuss how we can help you leverage this exciting trend to achieve your marketing goals #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #crypto #cryptocurrency #cryptocurrencyexchange SportQuake

Why Crypto Companies Are Turning To Football👇 Cryptocurrency platforms are always on the lookout for enticing ways to capture the attention of the youth. BLOX Crypto and Ajax are doing something special on socials to grab their attention. 👀 Sure, BLOX Crypto could buy some shirt sponsorship space with Ajax and think the job is done, but what has brought this partnership to life is the social content.📱 As a financial platform BLOX Crypto is fond of numbers, data and of course any signals that the numbers are going up. 📈 Equally, fans are always reading up about the latest prodigies in their teams and of course how many goals they’ve scored. 🥅 The content created by Ajax & BLOX Crypto showcases the total goals, assists and contributions that Ajax prodigies Brobbey & Hato have contributed. By doing this BLOX Crypto has associated the future promise of Ajax FC stars with the future financial promise that crypto promises to be.🔥 To put the cherry on top, Ajax also includes short form video content to showcase some of the top goals and assists from these superstars. ⚽️ #digicontent #sportscontent #sportsbiz #ajax #sportsbusiness #sponsorship #football #blox #bloxcrypto #linkedinsports

In the fast-paced world of cryptocurrency, standing out is a challenge—but sports sponsorships are proving to be a game-changer. Here’s why: 1️⃣ Unmatched Global Visibility: The The Premier League alone has seen crypto firms invest £130 million in sponsorships for the 2024/25 season, a 30% year-on-year increase. With audiences spanning continents, these deals position brands like OKX and Crypto.com front and center with millions of fans worldwide. 2️⃣ Strategic Revenue Opportunities: With tighter regulations on gambling ads in the UK, crypto brands have stepped up, filling sponsorship gaps and aligning themselves with trusted sports properties. This trend reflects not just a branding play but a strategic move to replace legacy advertisers. 3️⃣ Cultural Relevance and Trust: From Crypto.com’s sponsorship of the UEFA Champions League to Kraken Digital Asset Exchange’s partnerships with Tottenham Hotspur Football Club and Atlético Madrid, these collaborations signal legitimacy and trustworthiness, crucial for mass adoption. At Capital Block, we understand the unique value sports sponsorships bring to crypto brands. Whether you’re looking to amplify awareness or craft innovative sponsorship strategies, we specialize in connecting you with global sports audiences. #CryptoMarketing #SportsSponsorship #BrandStrategy #sport #media #agency

⚽ Crypto.com teams up with UEFA Champions League! 🚀 Crypto.com has just inked a landmark sponsorship deal with the UEFA Champions League, pushing the boundaries of crypto adoption in sports. This partnership marks a major milestone and aligns with the increasing synergy between blockchain technology and global sports. 🔑 Key Points: 🌐 The partnership promises to bring exclusive Crypto.com branding rights across UEFA Championship platforms. 📈 Over 380 million football fans worldwide will now be exposed to the Crypto.com brand, accelerating mainstream crypto awareness. ⚡ Crypto.com users can look forward to unique benefits, including exclusive access to matches and priority event perks. 💡 "This collaboration is a groundbreaking step towards our mission to mainstream cryptocurrency," said Crypto.com's CEO. "We're bringing the worlds of crypto and sports closer than ever before." Imagine the impact of combining the passion of football with the power of blockchain technology! This is a defining moment for both industries, paving the way for even more dynamic integrations in the future. How do you think this partnership will influence the perception and adoption of cryptocurrencies globally? 🔥 Join the conversation now and share your thoughts! #Crypto #Blockchain #UEFAChampionsLeague #CryptoAdoption #SportsAndCrypto Read More:

Kraken makes significant moves in football sponsorship! 💡The exchange has recently entered the football sponsorship arena by signing deals with three major European clubs, latest being RB Leipzig after having signed deals with Tottenham Hotspur Football Club and Club Atlético de Madrid 💡These partnerships mark a strategic expansion for Kraken into the world of sports, particularly football. While Formula 1 gives Kraken Digital Asset Exchange access to a niche, young, and tech-savvy audience, football gives them a mass reach with over 4 billion viewers 💡The moves come on the back of Kraken being one of the most liquid venues for Bitcoin and Ethereum trading against the euro (in 2023), according to data from Kaiko 💡These partnerships bring further benefits for Kraken 🔎𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Football's massive global audience provides Kraken with extensive brand exposure 🔎𝐌𝐚𝐫𝐤𝐞𝐭 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Partnering with popular clubs can help Kraken attract new users from the football fan base 🔎𝐋𝐞𝐠𝐢𝐭𝐢𝐦𝐚𝐜𝐲 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭: Associating with established football clubs may enhance Kraken's credibility in the crypto space 🔎𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: The partnerships allow Kraken to explore blockchain applications in sports, potentially leading to new products or services and enhancing fan engagement 💡As the crypto industry continues to evolve, these collaborations could redefine how fans interact with their favorite clubs and how blockchain technology integrates into the sports ecosystem. It's an exciting time for both sectors, and I'm eager to see how these partnership develops #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #crypto #cryptocurrency #cryptocurrencyexchange #fanengagement #web3 #blockchain The Premier League Bundesliga International GmbH LALIGA

⚽ [Sports Biz News]🏆Pioneering the Future of Cryptocurrency: Strategic Partnership Between Crypto.com and UEFA Champions League🚀 Singapore-based Crypto.com, a leading global cryptocurrency platform, has announced a landmark partnership with the UEFA Champions League. This multi-year agreement establishes Crypto.com as the first and exclusive global cryptocurrency platform partner of the UEFA Champions League. This collaboration is a testament to Crypto.com’s commitment to expanding its influence in the sports industry and leveraging the global appeal of football to drive the adoption of cryptocurrency worldwide. The partnership will introduce a series of innovative initiatives designed to enhance fan engagement. Crypto.com’s branding will be prominently displayed in stadiums across Europe during UEFA Champions League matches, reaching millions of football fans globally. Additionally, the partnership includes broadcast integrations and creative advertising campaigns aimed at creating memorable experiences for fans, particularly those who are passionate about both cryptocurrency and football. Steven Kalifowitz, Chief Marketing Officer of Crypto.com, expressed his enthusiasm about the partnership, stating, "This collaboration with the UEFA Champions League, one of the most prestigious football leagues globally, marks a pivotal moment for Crypto.com. It allows us to connect with consumers through one of the world’s most beloved sports. Our mission is to bring cryptocurrency into every wallet, and this partnership is a significant step toward achieving that goal." This partnership aligns with Crypto.com’s broader strategy of associating with major global sporting events, having previously partnered with iconic entities like Formula 1, UFC, and the FIFA World Cup Qatar 2022. By linking with the UEFA Champions League, Crypto.com is poised to tap into one of the most passionate and expansive fan bases in the world, furthering its mission of driving cryptocurrency adoption on a global scale. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #cryptocurrency #football #crypto #footballlovers

𝐊𝐫𝐚𝐤𝐞𝐧 𝐁𝐢𝐠 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐒𝐡𝐢𝐟𝐭: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐕𝐚𝐥𝐮𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐋𝐨𝐧𝐠 𝐆𝐚𝐦𝐞 👀 The world of sports sponsorships has seen a crypto boom in recent years. However, the FTX collapse in 2022 forced a reset. Now, a new era is emerging, with a focus on building 𝐭𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐯𝐚𝐥𝐮𝐞 beyond just brand awareness. 𝐊𝐫𝐚𝐤𝐞𝐧 𝐂𝐡𝐚𝐫𝐭𝐬 𝐚 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐂𝐨𝐮𝐫𝐬𝐞 🛳 Kraken Digital Asset Exchange avoids scattered sponsorships, focusing on strategic partnerships with a few teams. This allows them to invest heavily in fan engagement initiatives, like the Williams Racing Fan Zone, to build long-term brand loyalty. 𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐌𝐚𝐭𝐮𝐫𝐞𝐬 📈 Despite a drop after FTX's collapse (from $12.5 million to $175 million in European football sponsorship spending between 2020/21 and 2022/23), crypto sponsorships are expected to rebound in 2024, with a focus on effective partnerships like Kraken's recent deals with Tottenham Hotspur Football Club Hotspur and Club Atlético de Madrid. 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐄𝐧𝐠𝐚𝐠𝐞𝐝 💍 The future of crypto sponsorships seems bright. With a focus on strategic partnerships, 𝐯𝐚𝐥𝐮𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐟𝐚𝐧 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, the trends so far are showing a rebound in 2024. Crypto brands that prioritize these aspects will be well-positioned for success in the evolving landscape. #sportquake #sportbiz #sportsponsorship #football #f1 #kraken

#Investments are not always what you think. The upcoming #UEFA #EURO championship has a lot in store for #crypto traders. A #digital #coin called #Chiliz is trending due to its association with #Socios. Did you know that Chiliz has brought more than 70% gains year-to-date (YTD) in #2024? #football #Euro2024 #Germany #soccer #Mbappe #cryptocurrency #cryptocurrencies https://lnkd.in/d_8mpPuM