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Exciting times for brands leveraging AI in shopper research! 🛒🧠 Consumer brands are sitting on piles of shopper data. Now they can put that data into action quickly — AI-driven insights know what consumers want today and what they will be buying tomorrow, next week, and next quarter.  In this CGT - Consumer Goods Technology article, Insite AI's Head of AI, Gopalakrishna Tadiparthi, shares insight into how AI is revolutionizing the way brands serve their consumers. With platforms like Walmart Luminate, brands can now gain unprecedented insights into shopper behaviors, enabling them to: 🔹 Uncover brand-switching patterns 🔹 Identify effective pricing and promotions 🔹 Customize product assortments by location AI is transforming spreadsheets into actionable insights in minutes, helping CPGs become invaluable partners to retailers. Discover how AI can unlock the power of your shopper data: https://lnkd.in/gt5nZYkg  #AI #ML #innovation #consumerinsight #retailtech #ConsumerGoods #ShopperInsights

❓Can #AI predict consumers' demand ? 🛒 CPGs are sitting on piles of shopper data. Thanks to AI-driven insights, companies can know what consumers want today and what they will be buying tomorrow. #ShopperResearch #ConsumerGoods

"For decades, brand managers and analysts have been living inside spreadsheets, doing their best to predict how products will perform. Now, with AI, this work gets distilled down to minutes," writes our client Insite AI in their latest byline. Learn more in CGT - Consumer Goods Technology. https://ow.ly/mrZR50SAoNG #ai #cpg #bigdata

In today’s marketplace, understanding consumer behavior is more critical than ever, and harnessing the power of #AI offers unparalleled opportunities for success. By seamlessly integrating shopper insights with advanced AI algorithms, you can gain valuable insights into customer preferences, trends, and patterns, empowering you to make data-driven decisions that drive growth, enhance customer experiences, and stay ahead of the competition. #shopperdata #shopperinsights #digitaltwin

When it comes to shopper behaviour, it not only shapes markets but also #sustainability efforts! Knowing what’s hot and what’s not can help brands to give what the consumers really want, and AI is helping us to do just that! But in order for it to be effective, we need to first understand the many differences of AI and how we can use it to help us with shopper research 🛍️🌍 Read the full article by Future Food Institute: https://lnkd.in/guK9rNx3 #GlifeSG #GlifeTechnologies #ShopperBehaviour #ShopperResearch #Foodtech #Agritech #Agtech

Here is the latest from Insite AI. Introducing Shopper AI, a new solution tailored to enhance category leaders' understanding of shopper behaviors. #AI #ShopperInsights #RetailTech Shopper AI seamlessly integrates data from various sources, including #Walmart #Luminate, to offer actionable insights and drive business growth. From identifying gaps to predicting future trends, this solution empowers brands with dynamic strategies. With a configurable dashboard and forward-looking views, Shopper AI equips brands with the tools needed to stay ahead in today's competitive landscape. #RetailStrategy #DigitalTransformation #TechSolution Path to Purchase Institute RIS News | Retail Info Systems News CGT - Consumer Goods Technology There are technology platforms that bring various shopper data sources together, but that’s it. Shopper AI goes much further, leveraging AI to explain what the data means and suggest a plan of action,” said Kristine Joji, EVP, strategy consulting, Insite AI. “Having spent nearly two decades in merchandising at Walmart, I can see how Shopper AI will save category leaders a remarkable amount of time mining data and give them an ability to bring retailers dynamic insights that will grow their brands and the category overall.”

Retailers are increasingly using AI tools to create personalized shopping experiences by analyzing data from both online and in-store behaviors. Tools like volumetric tracking and spatial analysis can provide insights into customer movements and preferences within stores, optimizing layouts and product placements. Learn more: https://hubs.ly/Q02PKndj0 #AI #MRX #MarketResearch #ConsumerBehavior #Insights #BrandStrategy #CPG #GenAI

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📣🎉We are excited to announce our collaboration with pass_by AI-powered, retail insights platform. The collaboration integrates pass_by’s AI-powered shopper mobility data with Sensormatic Solutions in-store traffic data and shopper behavior insights to help retailers view the entire path to purchase. Learn more about the collaboration here: https://ow.ly/RrHG30sGO8I #RetailInnovation #AI #ShopperInsights #RetailAnalytics