Why and how design can leverage their place-of-origin more “Where are you from?” — it’s one of the core questions posed when people meet for the first time. ‘Place’ is a consistent touchstone of who someone is, and a core context to share with others as an essential truth. And so it often is for cars too. Think of a car brand and you will also likely think of where they are from and their related place-based identity. Yet for most brands, place it is an under-used asset — design in particular could make far more of it in two core ways. Although, for some car brands, their associated national identities increasingly pose an existential challenge… #cardesign #cardesignresearch #cdr https://lnkd.in/eHxqNiTF
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Never underestimate the power of combining great design elements with some branding elements. As described in this article, well thought and integrated place-of-origin design touches are a great way to do so.
Place-of-origin — something design should leverage more “Where are you from?” — it’s one of the core questions posed when people meet for the first time. ‘Place’ is a consistent touchstone of who someone is, and a core context to share with others as an essential truth. And so it often is for cars too. Think of a car brand and you will also likely think of where they are from and their related place-based identity. The first association people make when they hear the name of a car brand is that it is a car brand not a fashion, or food, or hotel brand — or any other type of brand. But the second association is almost always its nationality. Hear the name BMW, Alfa Romeo, Land Rover, Volvo, Honda, or Jeep and whilst it is a car-brand first, it is a German, Italian, British, Swedish, Japanese, American brand second. Where a brand is from is a headline summary of what it is to people, more so even perhaps than nationality is for a person. And, so, to be known as a car brand from Germany, Italy, England, Sweden or Japan, means that people expect to see traits in the car that they associate with these places, their cultures, their designs. But of the three ways car design expresses place-based identity, most brands could exploit two of them far more. Although, for some car brands, their associated place-of-origin increasingly poses an existential challenge… #cardesign #cardesignresearch #cdr https://lnkd.in/eQq3xpHW
Why and how design can leverage place-of-origin more
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Backpack Specialist, helping Outdoor & Sports brands create outstanding products that last! | Strategy led, user-centred, award winning design!
👉 Just because a product is 'cheap'... Doesn't mean it's cheap to Design!! Quite often, it's the opposite in fact! ➜ Low Retail price = Low cost of manufacture ➜ Low Retail price = Low product margin With that, you have to design a product in such a way that the user get's what they need from the product but it's also commercially viable for the business. We're talking cost engineering on a micro level! Saving $0.01 here or there to hit a workable margin. ❌ We can make it easy by spec'ing poor materials but that's NEVER an option. Product and brand integrity matters! 'Cheap' or Expensive...they come with their own set of challenges! ✅ With every product, we have to find balance. That's Design! Let's design better! Let's design products that last! Outdoor Futures Ltd Let's Carry On® ____ 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗛𝗶𝗻𝗰𝗵𝗹𝗶𝗳𝗳𝗲 Backpack Specialist, helping brands create outstanding products that last! Hit the 🔔 to follow for more posts like this! #OutdoorIndustry #SportsIndustry #ProductDesign #IndustrialDesign #Designer
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"Excited to share one of my latest design projects! 🖌️✨ This brand identity piece reflects my passion for creativity and problem-solving through design. Always striving for innovation and impact. Feedback and thoughts are always welcome! #Design #Creativity #Innovation"
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Bringing Brands to Life with Creative & Strategic Design Solutions! Graphic Designer I B2B I B2C I Sales Executive
30-Minute Design Challenge Here’s the challenge: Create a logo for a fictional coffee brand. My attempt is in the image below. 🕒 Ready to take on the challenge? Share your designs and let’s compare ideas!" #innovation #management #creativity #futurism #sustainability #linkedin #logo #challenge #timemanagement
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Why settle for ordinary when, with the same investment, you can have a design that elevates your brand to the extraordinary? 👁️🗨️ Think outstanding design has to cost more? Think again. Imagine a stand that not only looks amazing but redefines the experience of your brand. With 30 years of expertise in creating unique stands, we understand that great design isn’t about using more materials—it’s about how they’re used. The magic lies in the intelligence of the design: creativity that optimizes every resource, enhances impact, and is applied meticulously at every stage of the process. Your stand won’t just attract attention; it will leave an unforgettable impression. Make it different. Make it unforgettable. Make it with us. 🤝
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Backpack Specialist, helping Outdoor & Sports brands create outstanding products that last! | Strategy led, user-centred, award winning design!
Design Language isn't just about recognisability!❌ It's not just about aesthetics...❌ As consumers it's something we don't really notice... But it has a huge impact on our feelings and decision making when it comes to the products we buy, use and re-use, again and again... ✅ Design Language is a strategic tool for fostering Product LONGEVITY. Here's how...👇 ➜ Consistency: Builds on trust from previous products! ➜ Timeless: New products don't outdate your old! ➜ Brand Recognition: Brings familiarity! ➜ Emotion: Familiarity brings trust! ➜ Sustainability: Emotionally durable in style! ➜ Authenticity: It reflects your purpose! Design Language is more than just a pretty face...(see what I did there... 😉) 🕒 It's a strategy for creating products that stand the test of time and resonate with customers on an emotional level. ✅ And products that resonate on an emotional level are products people will make last! Let's design better! Let's design products that last! Outdoor Futures Ltd Let's Carry On® ____ 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗛𝗶𝗻𝗰𝗵𝗹𝗶𝗳𝗳𝗲 Backpack Specialist, helping brands create outstanding products that last! Hit the 🔔 to follow for more posts like this! #OutdoorIndustry #SportsIndustry #IndustrialDesign #CircularEconomy #Sustainability
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Rapid Prototype, Plastic Injection Part, CNC, Sheet Metal, Die Casting, Silicone & Rubber Part/ Sales engineers
🌟 Design & aesthetics: the magic ingredients for product success 🌟 It's so easy to get caught up in the nitty-gritty of product development that the aesthetic requirements of appearance can sometimes be overlooked. But we all know that people tend to choose products with a nicer look even if they're similar to others. It's not just about how well the product works, but also about how it makes the brand look and how well it can compete in the market. As you'll see in this video, the robotic dog dressed in a lion dance outfit not only shows off the amazing technology, but also makes you smile with its fun and vibrant idea. That's exactly what we're aiming for at our company: pushing the boundaries of creativity while making sure our designs are practical to produce. Ruicheng truly believe that a unique and interesting design can add value to the product and make the consumer's experience even better. Let's work together on the road of design and create more amazing products! #design #innovation #productdevelopment #consumerexperience #brandidentity #creativedesign #Industrialdesign
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Raghuvanshi VICE PRESIDENT - Brand Strategy | Communications | Transdisciplinary Design ex-Jindal Steel - Arttdinox, ex- Orient Crafts Limited AWARDEE: Product Design Innovation - Strategic Advantage
And, in any brand strategy too—design is like salt for any brand. Miss it, and you miss the taste. Design & Identity creation was my another specialization; Brand may be my career now, but the design process flows through every fibre of my being. Reliving my college days on a recent visit was truly inspiring. ✨ #DesignAndCommunication #BrandingDNA #CollegeDays #DesignAtHeart #InterdisciplinaryDesign #Textile #FibreToFabric
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Design isn’t about making things pretty—it’s about making things powerful. While aesthetics catch the eye, true design captivates the mind and inspires action. A powerful design goes beyond surface appeal; it communicates a brand's message, shapes perceptions, and influences behavior. It has purpose, provoking a response, a connection, or a curiosity that lingers long after the first glance. Great design makes people feel something, compelling them to engage on a deeper level. In branding, beauty without intention is empty; power in design is what leaves a lasting impact. #branding #brandidentitydesign #branddesign
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