CREATEC Stands’ Post

Simplicity in design is essential; but it's only one part of the equation in driving emotional bonds with customers. Check out this great piece from my colleague, Lee Coomber! Lippincott | #design | #branding

Design plays a crucial role in shaping how a brand is perceived. It’s not just about aesthetics; it’s about conveying a message, creating an emotional connection, and fostering recognition. Here’s why design is essential and how you can identify if it’s good for your brand:

Design won’t save your brand. But it damn sure makes it look good. Making your brand successful is the top priority. But, building a winning brand is not a sprint. You think, “I have a great product, and boom! People will love me.” Not quite. Not in reality. It's a marathon - a long game. A winning brand needs: → Good product/service → Good first impression → Memorability → Trust → Clarity You see where I’m going, right? In a nutshell: Strong branding. Yep, design isn’t just aesthetics. It’s your marathon buddy. For sure Design alone won't define your success. But enhances what you already have. Design with intention, purpose, and authenticity. ↳ Makes all the difference. P.S. Is design pushing your brand ahead, or are you just along for the race?

Why your design strategy could be the secret weapon for skyrocketing business growth (even if you're just starting out) Design drives business success. But more than just any design. 1. Understand your brand deeply. 2. Create with consistency. 3. Innovate using the latest trends. Design isn't just about aesthetics. It's about making your brand memorable and effective. Let’s explore how tailored design solutions can elevate your tech brand and drive real business growth. Follow me for insights that turn creativity into profitability.

And, in any brand strategy too—design is like salt for any brand. Miss it, and you miss the taste. Design & Identity creation was my another specialization; Brand may be my career now, but the design process flows through every fibre of my being. Reliving my college days on a recent visit was truly inspiring. ✨ #DesignAndCommunication #BrandingDNA #CollegeDays #DesignAtHeart #InterdisciplinaryDesign #Textile #FibreToFabric

Why and how design can leverage their place-of-origin more “Where are you from?” — it’s one of the core questions posed when people meet for the first time. ‘Place’ is a consistent touchstone of who someone is, and a core context to share with others as an essential truth. And so it often is for cars too. Think of a car brand and you will also likely think of where they are from and their related place-based identity. Yet for most brands, place it is an under-used asset — design in particular could make far more of it in two core ways. Although, for some car brands, their associated national identities increasingly pose an existential challenge… #cardesign #cardesignresearch #cdr https://lnkd.in/eHxqNiTF

Does Your Brand Look too Corporate, or Dated? See How These Brands Leveled Up Their Design. We live in a time when brands are more visible and visual than ever. Here, six founders explain how they created brand design that stands out. https://lnkd.in/gUAE7GYg

Design is more than just aesthetics—it’s a force that can shift perspectives, inspire change, and leave a lasting impact. Great design is about making a statement that resonates and moves people. How is your brand using design to make an impact? Let’s explore how powerful design can elevate your message. 🚀 #GraphicDesign #DesignImpact #UXDesign #Branding #Inspiration

Design & Art is Subjective; Plan & Startegy is Objective. The "science" of making Art objective, levergaing strategy is called the "art" of Branding! #branding #quoteoftheday

How do you pick a winning design in the concept stage? Do you usually go with your gut feeling but wish there was a way to 'know for sure'? Do you simply trust designers to create some 'magic'? Psst.  It's not magic; it's Brand Strategy. (or not JUST magic!) A well-defined brand and product range strategy can serve as a compass, guiding you to concepts that align with your objectives.