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CARES is excited to have welcomed industry stakeholders to our recent CARES TR Stakeholder Workshop, where we explored critical updates and strategies shaping the future of steel certification and sustainability. Presentation included:: CARES Key Strategies Update: 2025 – 2030 Mr. Lee Brankley, CEO of CARES, outlined our vision for sustainable, compliant and pacesetting digital practices that will drive the steel industry's next era. East Asian and Middle Eastern Markets Update Mr. Ayhan Tugrul, Chief Operating Officer, CARES, shared insights into new product conformity regulations and updated green steel requirements, highlighting market-specific standards, including: Singapore: Project specs, SGBP Certification Scheme, LTA Specs Hong Kong: CEDD & DevB standards UAE: Ministry of Industry & Advanced Technology | وزارة الصناعة والتكنولوجيا المتقدمة (MoIAT) Steel Regulation Saudi Arabia: Specifications for Giga Projects (NEOM, Murabba, Riyadh Airport) and SASO updates CARES Digital Journey, Sustainability, and EPD Programme Mr. Ladin Camci, Chief Technology & Sustainability Officer, provided an overview of CARES' digital transformation and sustainability roadmap. This includes our ongoing commitment to the ResponsibleSteel™ and Global Steel Climate Council® Steel Climate Standard Certification Programmes, which further enhances our core mission for a transparent and climate-resilient steel sector. These discussions reinforced CARES’ role in shaping industry standards and ensuring that safety critical reinforcing steels moving along rapidly changing international supply chains meet rigorous quality, sustainability, and compliance standards across diverse markets. Thank you to all who joined. #carescertification #stakeholders #sustainability 

  • Lee Brankley presenting at the CARES TR Stakeholder Workshop
  • Ayhan Tugrul presenting at the CARES TR Stakeholder Workshop
  • Ladin Camci presenting at the CARES TR Stakeholder Workshop

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