#ICYMI: Traditional vs Social Media Advertising - Who Will Win? Our recent webinar with CARICHAM brought together Caribbean media and business leaders to discuss the evolving advertising landscape. As social media pulls ad budgets from legacy media, experts examined the benefits and challenges of both traditional and digital platforms. Watch a recap of the event to see how Caribbean media houses are navigating this shift and what it means for advertisers in our region -> https://lnkd.in/eCXc-Yva
Caribbean Broadcasting Union’s Post
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📈 Radio’s Resurgence in Local Advertising In 2024, local advertisers are rediscovering radio as a key component of their media plans. According to Borrell Research, AM/FM radio is among the top media that small and medium-sized businesses are adding or increasing in their ad mix. This trend highlights radio's enduring value alongside digital channels like search engines and social media. To explore how radio advertising can elevate your local campaigns, schedule a meeting with me through the link in my bio. 🔗 #RadioAdvertising #LocalMarketing #MediaStrategy #BusinessGrowth #LocalRadio #CromwellMedia Cromwell Media Inside Audio Marketing
Radio Among Top Media Local Ad Buyers Adding To 2024 Media Plans.
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Radio is poised to scoop up $11B in local ads in 2024, ranking fifth among media channels. Yet, BIA Advisory Services suggests a bigger digital push, especially in political advertising, to boost competitiveness. Currently, radio digital ads lag behind, missing out on key revenues. Time to revamp strategy? #RadioAdvertising #DigitalMarketing #PoliticalAds2024
Radio Is Leaving Political Dollars on the Digital Table - Radio World
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Information Management O365 Salesforce SAP ¤ LLMs ML Gen-AI Vendor Invoicing Unstructured data
Interesting benchmark report from IAB this week regarding the European digital advertising market. The report states that VIDEO is 👑 growing both on Display and Social 💻 In this fast moving market, how do you measure and compare video campaigns on multiple platforms at the same time? ⚡ Your audiences are not on the same platform today as yesterday.
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How programmatic political ads will impact the ad ecosystem from CTV to social media and more. How programmatic political ads will impact the ad ecosystem from CTV to social media and more
How programmatic political ads will impact the ad ecosystem from CTV to social media and more
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JOURNEY IS LIVE!!! 😱 Are you a blogger? Content creator? Journey by Mediavine allows you to monetize your content with only 10k sessions, instead of the usual 50k minimum. Great for anyone just starting out in their content creation journey, or have a second site they're looking to grow. 🚀 I am in awe at my creative team (Kendall Lock, Charlotte Cheshire, Rosie Lin, Blake Miller) for bringing this new platform to life. We've been tirelessly developing the visual identity/branding for Journey these past couple of months, and it is hands-down my favorite design project I've ever been a part of. Find out more information below!! ✨ #adtech #mediavine #journeybymediavine #adtechnology #contentcreation #publishers #bloggers #blog
From creating amazing content that powers the internet to building engaged audiences that keep coming back, Mediavine publishers are the industry’s best. And today we’re announcing a new digital advertising solution for creators building the future. Journey by Mediavine is a new ad management solution designed for newer sites built on the ad tech advertisers and publishers know and trust. From ad placements that work to tools built for speed, the future of digital advertising is here. Find out how far you can go with Journey by Mediavine. Learn more here: https://bit.ly/3ICkhHC
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Looking for a quick overview of what's happening in #paidmedia? Got 3 minutes? If so, check out our April Paid Media Pulse by Travis Jones, Jessica Lambert, and Alex Gray from our Paid Media team. https://lnkd.in/gPYUPTRy They've distilled the top topics, provided quick overviews, and highlighted what these changes could mean for your brand.
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Director of Sales & Marketing | Award-Winning Marketing Leader | Expert in Demand Generation, Brand Growth & Multi-Channel Campaigns | Driving Revenue for Global Enterprises
Ever wondered if programmatic marketing is for you? Join us for breakfast on July 16th to learn how to build a robust strategy and ask the experts if it's right for your business. Sign up here 👉 https://lnkd.in/gxJDHjx9
Dig & Dig's VP and Head of Paid Media Desiree DiIeso shares her insight on some common myths around programmatic advertising 👇 If you're interested in hearing more from Desiree around how programmatic can benefit your business sign up for our upcoming event ➡ https://lnkd.in/gxJDHjx9
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With over $10M in ad spend, our industry-leading experts in media buying are here to stretch every dollar, maximizing your ROI and bringing you top-notch clients! Trust our seasoned pros to elevate your paid media game #MediaMastery #AdSavvy #MediaPros
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❓ Are You Aware Of Irelands 2024's Digital Advertising Forecasts ❓ 💻 8% increase in the Digital Advertising Market in Ireland as a whole 💲 64% of all marketing expenditure will be Digital. 🤳 42% expected increase in TikTok expenditure 📹 10% increase in Online Video budgets for 2024. As the digital landscape evolves, so do the opportunities for businesses to connect with their audiences. Exciting times ahead as new and innovative advertising strategies can elevate your brand and drive engagement. #digitaladvertising #marketingtrends #advertisingtrends #digitalmarketing #2024
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