This is an interesting report from the ANA in the USA. It basically says that only 40% of your programmatic adspend dollar gets to the consumer! A good reminder to business-owners to focus on owned and earned media before dreaming of spending a penny on paid.
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Dig & Dig's VP and Head of Paid Media Desiree DiIeso shares her insight on some common myths around programmatic advertising 👇 If you're interested in hearing more from Desiree around how programmatic can benefit your business sign up for our upcoming event ➡ https://lnkd.in/gxJDHjx9
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Think you know all there is about programmatic ads? 🤔 Think again! Our latest blog covers 5 surprising things you probably didn’t know about this powerful advertising tool. Get the inside scoop and upgrade your ad game: https://bit.ly/3zL61eX
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There are new ideas on how to increase your return on ads spend. Let's talk.
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Combining upper and lower funnel metrics as part of a strategy to drive measurable outcomes is something we will be exploring more in 2024 as we strive to make those ad dollars count! 💰 Performance TV enables marketers to measure ROAS through the lens of brand awareness. #CTV #ROI #ROAS
65% of advertisers report sales increases after adding performance TV to their marketing mix. Used alongside other paid channels like search and social, CTV is an asset marketers can’t ignore in 2024. See what over 600 advertisers say about the future of CTV in the State of Performance TV report. Download the report now! https://hubs.la/Q02shN8L0 #CTV #PerformanceTV #PerformanceAdvertising #Marketing #Report
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65% of advertisers report sales increases after adding performance TV to their marketing mix. Used alongside other paid channels like search and social, CTV is an asset marketers can’t ignore in 2024. See what over 600 advertisers say about the future of CTV in the State of Performance TV report. Download the report now! https://hubs.la/Q02shN8L0 #CTV #PerformanceTV #PerformanceAdvertising #Marketing #Report
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What's your media benchmark? Looking at Growth Channel Meta DSP top publishers, an average CPM is at $5.53, top media include ad placements on Adweek, Search Engine Journal, Reddit, Fox News, and Yahoo. Want to learn more about our advertising solution? https://hubs.la/Q02tLnSj0 #DSP #ProgrammaticAds #Advertising #MediaBuying #DigitalAds
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Live content like sports and news allows advertisers to engage viewers in real-time, leading to higher attention and interaction with ad creative. This checklist breaks down the factors advertisers need to consider to set up their live programmatic campaigns for success. #FreeWheelEmp https://bit.ly/4ciFZgh
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It's less than a week to go until our event 'Programmatic Advertising Demystified: Strategies for Effective Implementation' ➡ https://lnkd.in/gvykS5jR We will be joined by Dig & Dig’s VP and Head of Paid Media Desiree Dileso, to take a deep dive into some of the common myths around programmatic advertising. Check out some top tips from Desiree below 👇
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9moWow, that's a real eye-opener! Just 40% of the ad budget gets through? That's like throwing more than half of your money out the window. Before getting carried away with paid ads, let's get back to basics - owned and earned media. These channels might not be as flashy, but they sure pack a punch when it comes to delivering value for money.