Carl Wong’s Post

📣 Exciting News Alert: The latest issue of Exhibition World Magazine is out, and it's 𝐚 𝐦𝐮𝐬𝐭-𝐫𝐞𝐚𝐝 𝐟𝐨𝐫 𝐚𝐧𝐲𝐨𝐧𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲! This edition shines a spotlight on the indispensable work of the exhibition logistics partners, highlighting the vital role they play in bringing the trade shows to life. 🚚 IELA - The Int. Exhibition Logistics Association is thrilled to be featured in this prestigious publication, and we want to extend our heartfelt thanks to Mash Media for their support and recognition of our association's efforts. 🙏 🔗 https://lnkd.in/edpkgxnW Make sure to check out the insightful articles on page 17 and 19, where Sandi Trotter, Sudhir Dhavan, Ravinder Sethi, Guido Fornelli and Garcia Newell delve into the challenges of exhibition logistics and how IELA is supporting the industry. But don't stop there! Dive into the entire magazine to stay informed about the latest trends, innovations, and insights shaping our industry. 📖💡 #ExhibitionWorld #ExhibitionLogistics #EventLogistics #IndustryInsights

I recently did a quick analysis for one of my clients, putting the German trade shows they attend in a matrix: I looked at the number of exhibitors, the main product groups represented at the shows, the number of trade visitors plus the economic sectors (%) they represent, and some other information. The matrix served as a tool to better understand what to generally expect from particular shows and to streamline pre-show activities. This is a quick and easy exercise if you know where to get the data from. You can use the AUMA - Association of the German Trade Fair Industry database free of charge. However, to get the right "feel" for a show, you need to go visit. This is why I quite often attend shows, even when they are not (yet) particularly relevant to me. If you're looking for more tips on how to break into the German market, feel free to follow me. I'm always happy to help out in any way I can. https://lnkd.in/dtspyay

When it comes to modular stand systems, two names rise to the top: T3 and beMatrix. Both are leading options, each with unique features and benefits. Our latest blog explores what each system offers and how we use them to create modular exhibition stands that leave your visitors saying ‘WOW!’. Read more here ➡️ https://lnkd.in/exEYYgm9

When it comes to modular stand systems, two names rise to the top: T3 and beMatrix. Both are leading options, each with unique features and benefits. Our latest blog explores what each system offers and how we use them to create modular exhibition stands that leave your visitors saying ‘WOW!’. Read more here ➡️ https://lnkd.in/exEYYgm9

When it comes to modular stand systems, two names rise to the top: T3 and beMatrix. Both are leading options, each with unique features and benefits. Our latest blog explores what each system offers and how we use them to create modular exhibition stands that leave your visitors saying ‘WOW!’. Read more here ➡️ https://lnkd.in/exEYYgm9

The UK’s exhibition industry continues to showcase resilience, creativity, and growth - according to the latest research by the Events Industry Alliance Ltd. 💥 Conducted with The NEC, Birmingham and other UK venues, the 2023 SASiE research confirms the exhibitions industry is on a promising post-pandemic path to growth and recovery. 🤝 2023 key highlights include: 🚀 16% increase of exhibiting companies per event. 📈 51% of exhibitions held at primary venues were 8,000m2+. 🧑🏽🤝🧑🏽 Largest average number of visitors at exhibitions in primary venues – 66% of all visitor numbers. 🧑🏽🤝🧑 Ian Taylor said: “The trade generated from the thousands of exhibitions that take place every year across the UK proves that that our industry is a successful, key driver of economic activity." To read the story in full, visit 👉 https://lnkd.in/exnqQsXx AEV Association of Event Venues Ltd / The Security Event (TSE)

Every exhibition is an exchange of market trends.

Following positive feedback from exhibitors and visitors to OTS over the last three years, the organisers are pleased to announce the venue dates until 2027. The future dates for the Outdoor Trade Show (OTS) have been finalised for the next three years to keep OTS at the popular venue of the Exhibition Centre, Liverpool. Following the show this year from 18th - 20th June and avoiding a future clash with ISPO in Germany, OTS will take place on the following dates over the next three years:   2025 - 10th - 12th June 2026 - 2nd - 4th June 2027 - 1st - 3rd June   Liverpool is increasingly becoming a desirable venue for exhibitions, conferences and events with many trade and consumer shows choosing the popular venue, so it was important for the longevity of the show to secure future dates which align with buying deadlines as well as giving exhibitors and trade visitors plenty advance notice of the dates to make plans. OTS Organiser, Marta Williams said: "We https://lnkd.in/eM8Wxwrx #News

"Organising large scale events comes with its challenges and stress, but one thing we do not need to worry about is the construction of our stand when we use Tecna." Our latest case study explores how we work with Many Pets to create high energy exhibition stands that wow at each event. https://bit.ly/44H7Y7a #happycustomer #eventprofs #expertsinexhibitions #tecnauk

Have you ever wondered what goes on behind the exhibition booth? When scrolling past images of colorful exhibition booths, you may not realize the extensive preparation that happens behind the scenes. InText participates in several events annually, and our marketing manager Nina Kalinina 🇺🇦 has compiled useful tips on how to successfully prepare for and participate in exhibitions. You’ll find practical tips, real-world examples, and hard-earned lessons — including some of our most stressful moments, like when our materials went missing in a warehouse just before a major event! Read the full article on Multilingual https://lnkd.in/dCjb4Get or here: https://lnkd.in/dvUiAXYq