Caroline Voaden’s Post

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Caroline Voaden Caroline Voaden is an Influencer

Website copywriter + content strategist→ I'll help you build authority + win higher value clients | For consultants, B2B, prof services ✏️

Kicked off another white paper this week: a state of the industry style benchmarking report. Annnd the marketing team are actually excited survey their customers. (Yes, really. It’s TOUGH to get this over the line atm.) Here’s why that’s genius: when you collect proprietary data for a white paper, you’re building a goldmine. That data? 👏 Sharpens your messaging. 👏 Guides product decisions. 👏 Fuels campaigns + content for months. One 5-min survey. Pretty cool. 

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