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Performance marketing without supporting brand-building marketing will limit ❌ long-term ROI! Uncover data-driven insights from our Annual Marketing Report to inform your 2024 marketing decisions: http://nlsn.co/6049jNt2D

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Here are the five metrics I think we need to look at when we discuss marketing metrics and how to quantify “success” Length: 7:32

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How Are Response Rates Shaping Your Campaigns? 💌 Senior Consultant Tom Stickland breaks down response reporting—an essential metric for smarter, data-driven marketing. Learn how analyzing response rates can reveal campaign effectiveness for each of your segments. Watch back the full 'Income & Impact' webinar for more data-driven tactics to boost campaign impact and align your marketing efforts with your core revenue goals. 📽️ https://hubs.li/Q02ZkH-L0