73% of dealership sales professionals leave their jobs within two years. How can social media help tackle common recruiting and retention challenges, like engaging Gen Z job seekers and boosting employee morale? Find out in our latest blog 👉 https://ow.ly/KPqC50Ubgrg #dealership #carsales #recruitment
The issue has everything to do with the hours, lack of vacation time, below minimum wage plus commission, and little flexibility. It’s an archaic system, and while I could rant about Gen Z’s work ethic, I work on the vendor side of Auto and the contrast to retail is astounding. People want more work life balance even in sales, and they will never get that in retail automotive unless someone flips the system.
The auto industry lacks innovators. They want to do the same thing and get the same results. There’s a lack of training there’s a lack of innovation. There’s a lack of customer experience. the powers that be are still pushing antiquated processes.
I had a friend that worked at a Dealership. His commission on selling new cars was $100, regardless of sticker price. Not to mention no one is buying cars w/ this inflation. Hard to make a living under these circumstances
Sales Consultant at Troncalli Subaru + Distance Runner
2moIts a culture thing and has to be addressed at the dealership level! Social media should be used to identify dealers that do some of these things I mention below! So job seekers are swayed away! I do not think alot of dealerships care about retention or morale that much. Just like government they hate competition. Sink or swim. They understand leverage. Once you get up to finance or sales manager, you get paid on the performance of sales people. Why would you leave? You can sit back. It is easier to make money. You can point the finger. And not take accountability for poor employee performance. You can fire someone. Earn enough to pay your bills and enjoy life. You can withold information over those with potential below you so they can never have a say over you. You can hire from the outside. You can give all the house deals to the house mouse. Sales people that are attentative understand and leave. Rinse an repeat. Dealers should use social media platforms to sell themselves on why it is great place to work versus just buy. Sales people want salary, growth, opportunity. If they care!