CEC-HQ’s Post

Impact Rating Review:  Coca-Cola (Diet Coke), Connected Packaging Performance in the UK market 1 Position on Pack ⭐  2 Design Integration ❌  3 CTA Value Exchange ❌  4 Relevant Landing Page Experience ❌  5 Sunrise 2027 Compliant? ❌  Overall: 1 out of 5-stars Areas to improve:  - QR code is not scannable due to printing error and is live in retailers such as Morrisons and Co-op Food - Non-compelling CTA - Consumers are unable to experience the digital content According to CEC this is what works:  - Clear panel on BOP to display QR code Contact us at mark.hewitt@cec-hq.com to learn how our Connected Pack Audit and Strategy Review can help you maximize your packaging's potential. #QRCodeUsability #ConnectedPackaging

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