CEC-HQ

Over the next few years, new packaging regulations and Project Sunrise 2027 will become a reality for CPGs and Retailers, requiring packaging process change. Those who start to move early will save more money and be able to use the changes as growth opportunities that can respond to key consumer, tech, and business trends. Contact mark.hewitt@cec-hq.com for more information on how we can help you get future-fit. #ProjectSunrise2027 #SustainablePackaging

There are a variety of interconnected levers to pull when successfully deploying Connected Packaging, from designing the strategy and the associated customer journeys to ultimately unlocking the business value for all stakeholders. Contact mark.hewitt@cec-hq.com for more information on how to get each step working in unison for maximum business impact. - Image Description: Infographic titled 'Key Considerations for the Successful Deployment of Connected Packaging Programmes,' presented on a dark green background. The chart is circular and organized into three main categories moving from the top down: 1 CX (Customer Experience): Includes Social-First, Navigation & Clarity, Assistance & Transparency, Easy to Buy, and Memorable. 2 Selling: Covers stages of the customer journey such as Awareness, Consideration, Interest, Conversion, and Post-Purchase. 3 Strategy: Highlights critical actions like Promote, Find, Trust, Buy, and Experience. The arrows within the chart illustrate how these categories interconnect across the customer journey, and the CEC logo is placed at the bottom-left corner. #ConnectedPackaging #CustomerJourneyStrategy

Impact Rating Review:  Coca-Cola (Diet Coke), Connected Packaging Performance in the UK market 1 Position on Pack ⭐  2 Design Integration ❌  3 CTA Value Exchange ❌  4 Relevant Landing Page Experience ❌  5 Sunrise 2027 Compliant? ❌  Overall: 1 out of 5-stars Areas to improve:  - QR code is not scannable due to printing error and is live in retailers such as Morrisons and Co-op Food - Non-compelling CTA - Consumers are unable to experience the digital content According to CEC this is what works:  - Clear panel on BOP to display QR code Contact us at mark.hewitt@cec-hq.com to learn how our Connected Pack Audit and Strategy Review can help you maximize your packaging's potential. #QRCodeUsability #ConnectedPackaging

When we think about the role of Connected Packing, pre, during and post-purchase, the nature of the experience often determines the speed, ease and value of the next purchase. We've been helping businesses over the last 5 years focus in on this, describing in detail the levers that matter and ensuring the actionable data insights guide us. Contact mark.hewitt@cec-hq.com to learn more. #CustomerExperience #DataDrivenDecisions

There are a variety of strategic imperatives that the upcoming pack regulations and standards enable. From improving consumer trust and supporting sustainability goals through to helping design more interconnected product lifecycle systems and improving governance and quality controls. Our Process Transformation Workshops have been helping businesses navigate these opportunities. Contact mark.hewitt@cec-hq.com for more information. #ConnectedPackaging #PackagingRegulations

Impact Rating Review: Flora Original, Connected Packaging Performance in the UK market 1 Position on Pack ⭐ 2 Design Integration ⭐ 3 CTA Value Exchange ❌ 4 Relevant Landing Page Experience ❌ 5 Sunrise 2027 Compliant? ❌ Overall: 2 out of 5-stars According to CEC this is what works: - QR code is clear on side of pack - QR code is considered as part of the overall pack design Areas to improve: - QR code is not GS1 Sunrise compliant - Not a compelling CTA - Landing UX is not related to the product Contact us at mark.hewitt@cec-hq.com to learn how our Connected Pack Audit and Strategy Review can help you maximize your packaging's potential. #UserExperienceOptimization #ProductDesignInnovation

Sunrise 2027 is just around the corner! We are taking a “Deeper dive on GS1 Digital Link and 2D“ together with speakers: Dominique Guinard, Vice President of Innovation of Digimarc Sarah Doery, Product Lead, Technology & Data of CEC-HQ Bram Broeks, Chief Business Development & Customer Relations of GS1 Nederland Adriaan Buijs, Key Accountmanager Foodservice Business Development & Customer Relations of GS1 Nederland  

Connected packaging has evolved significantly, moving beyond simple QR codes to incorporate advanced technologies like NFC chips, RFID tags, and augmented reality. These innovations improve consumer interactions and provide valuable insights into preferences and emotional responses. As this data grows, it will become a strategic asset for brands, revealing detailed patterns of consumer behavior and enabling predictive analytics for proactive marketing strategies and product development. As consumers increasingly expect personalized experiences, connected packaging can offer tailored content and recommendations, fostering deeper brand loyalty. However, with the benefits of data collection come ethical responsibilities; brands must prioritize transparency and privacy to build trust. Additionally, the integration of connected packaging with IoT and AI will increase its value, driving innovation and sustainability while shaping a future where consumer engagement and business intelligence thrive. For more information on how we can help you with our Connected Packaging insights, processes, benchmarks, tools and technologies contact mark.hewitt@cec-hq.com #DataTransparency #DigitalPackagingStrategy

Impact Rating Review: Arla Cravendale's Connected Packaging Performance in the UK market 1 Position on Pack ⭐ 2 Design Integration ⭐ 3 CTA Value Exchange ❌ 4 Relevant Landing Page Experience ⭐ 5 Sunrise 2027 Compliant? ❌ Overall: 3 out of 5-stars According to CEC this is what works: - QR code is clear on side of pack - QR code is considered as part of the overall pack design Areas to improve: - QR code is not GS1 Sunrise compliant - CTA could be more compelling with a relevant V/E Contact us at mark.hewitt@cec-hq.com to learn how our Connected Pack Audit and Strategy Review can help you maximize your packaging's potential. #StrategicPackaging #ConsumerInsights