There are a variety of interconnected levers to pull when successfully deploying Connected Packaging, from designing the strategy and the associated customer journeys to ultimately unlocking the business value for all stakeholders. Contact mark.hewitt@cec-hq.com for more information on how to get each step working in unison for maximum business impact. - Image Description: Infographic titled 'Key Considerations for the Successful Deployment of Connected Packaging Programmes,' presented on a dark green background. The chart is circular and organized into three main categories moving from the top down: 1 CX (Customer Experience): Includes Social-First, Navigation & Clarity, Assistance & Transparency, Easy to Buy, and Memorable. 2 Selling: Covers stages of the customer journey such as Awareness, Consideration, Interest, Conversion, and Post-Purchase. 3 Strategy: Highlights critical actions like Promote, Find, Trust, Buy, and Experience. The arrows within the chart illustrate how these categories interconnect across the customer journey, and the CEC logo is placed at the bottom-left corner. #ConnectedPackaging #CustomerJourneyStrategy
