Highly experienced & skilled sales professional with more than 30yrs in the global B2B F&B industry. Driving profitable & sustainable growth across the EU for Givaudan Sense Colour. Partnership focused to win together.
‘We eat with our eyes’… but our brain is so powerful when we interpret the visual signals of the COLOUR of a product, that it’s extremely challenging to guess the correct flavour when the COLOUR doesn’t match what our tastebuds are telling us. This simple test proves how critical it is to highlight the CORRECT colour FIRST when developing an NPD brief …. Let us help you get it right the first time when designing a product to ensure your consumers also experience the correct sensory perception. Sensory science is amazing 🤩 Givaudan Sense Colour #naturalcolours #perception #productdevelopment #eatwithoureyes 👀 🌈
You eat with your eyes! 🌈 👀 We asked our team to guess the flavours of beverage samples, but we mixed the colours around! Trying to distinguish a flavour with a mismatched colour proves to be incredibly difficult, showcasing how important colour is in food and beverage consumption. Want to learn more? 📖 Read here: https://hubs.ly/Q02qTZld0 🎧 Listen here: https://hubs.ly/Q02sXxSB0 #ColourPsychology #Podcast #FoodScience #FoodAndBeverage
