CHANDAN KUMAR’s Post

Remember when advertising was all about TV commercials and billboards? In 2023, businesses spent over $350 billion on digital ads. That’s more than double the amount spent on traditional advertising channels. Today, paid advertising is no longer optional—it’s essential. While organic content builds relationships and credibility, paid advertising drives results fast. Consider this: • Organic content is like planting a tree; it takes time to grow. • Paid advertising is like adding fertilizer; it accelerates growth. 📈 Accelerate Your Growth: With paid advertising, you can reach a wider audience, target specific demographics, and see immediate results. 💼 Compete Effectively: In a crowded market, paid ads help you stand out. They ensure your message gets seen by the right people at the right time. 🔄 Boost Conversions: Effective paid campaigns are designed to convert. With compelling CTAs and strategic targeting, you can turn clicks into customers. Investing in paid advertising is like fueling your business’s growth engine. It’s not just about spending money; it’s about making smart investments that pay off. Funny how digital ads have become the backbone of modern marketing.

Social media advertising has become a crucial aspect of digital marketing because it can drive real results and revenue for businesses. However, despite getting all the settings right, some ads may still perform poorly due to various reasons. Let's explore some possible causes: 1. Your ad is just not that interesting- Let's face it, if your ad is boring or doesn't grab attention, people won't click on it. 2. You're targeting the wrong people- If you're showing your ad to people who aren't interested in what you're selling, it's like trying to sell ice to an Eskimo. 3. Your website is a mess- If people click on your ad but your website is slow, confusing, or hard to navigate, they'll just leave. 4. You're not spending enough money- If you're not putting enough budget behind your ad, it's like trying to start a fire with a wet match. 5. You're not checking in on your ad enough- If you're not regularly looking at how your ad is doing and making changes, it's like planting a seed and never watering it. 6. Not Crafting a Compelling Video Hook- A great video hook is crucial to capturing your audience's attention and keeping them engaged. It's what draws viewers in and makes them want to watch more. A well-crafted video hook can increase engagement, boost watch time, and even drive shares and saves without running an ad.

The Benefits of Multi-Platform Advertising In today’s digital landscape, advertising on multiple platforms is key to reaching a broader audience and maximizing your marketing efforts. By diversifying your ad campaigns across platforms like Google, Facebook, Instagram, and YouTube, you can tap into different user bases and enhance your brand’s visibility. Why Multi-Platform Advertising? Broader Audience Reach: Each platform attracts a unique audience. By advertising on multiple platforms, you can reach a wider demographic and ensure your brand is visible to different segments of potential customers. Increased Brand Awareness: Consistent messaging across various platforms helps reinforce your brand, making it more recognizable and memorable to your audience. Cross-Channel Engagement: Different platforms offer various ways to engage with your audience. For example, you can use Facebook Ads to build a community, Google Ads to capture search intent, and YouTube Ads to tell your brand’s story through video. Diversified Risk: Relying on a single platform can be risky if its performance declines or its audience shifts. Multi-platform advertising spreads the risk, ensuring that if one platform underperforms, others can still deliver results. Comprehensive Data and Insights: Advertising across multiple platforms provides a wealth of data, giving you a more complete picture of your audience’s behavior and preferences. This allows you to refine your strategies and make informed decisions. My Multi-Platform Advertising Services As a digital marketing expert, I can help you create and manage effective multi-platform advertising campaigns to maximize your reach and impact: Campaign Strategy: Developing a cohesive strategy that aligns your messaging and goals across all platforms. Platform-Specific Ad Creation: Crafting tailored ads that leverage the unique strengths and audience of each platform. Cross-Channel Management: Managing and optimizing your campaigns across multiple platforms to ensure consistent performance and ROI. Analytics and Reporting: Providing comprehensive reports that offer insights into the performance of your multi-platform campaigns and help guide future decisions. Budget Allocation: Strategically allocating your budget across platforms to achieve the best results for your investment. Expand your brand’s reach and effectiveness by leveraging the power of multi-platform advertising. Contact me today to get started on a campaign that covers all your bases and delivers real results.

$30M Facebook ads tactics revealed: My agency Primal is a Meta Premium Partner with over $30M in ad spend experience. Here's my 4 steps to running and scaling winning ad campaigns on Meta. Let’s dive in. Step 1: Find the Right Message Every customer has a problem they want to solve. Your ad needs to speak to that problem. Here’s what to do: • Think of 5 problems your product or service solves. • Write 5 short messages, each solving one problem. • Use the same ad design, but swap out the messages. Run these ads for 1-2 weeks. Pick the message that gets the best leads for the lowest cost. Step 2: Test Different Designs Once you know the best message, test how it looks. • Keep the message the same. • Make 5 new ads with different designs (backgrounds, people, or styles). Run these ads for 1-2 weeks. Find the design that gets the best results. Step 3: Try New Headlines The headline is one of the first things people see. Here’s how to find the best one: • Take your winning message and design. • Write 5 different headlines. • Keep everything else the same. Run these ads and pick the headline that works best. Step 4: Test Your Landing Page Your ad brings people in, but your landing page closes the deal. Try sending traffic to different pages: • Your homepage • A special offer page • A custom landing page See which page gets the most sign-ups or sales. Pick the page that works best. What’s Next? Repeat and Scale Once you find a winning ad, do this: • Start the process again with small changes. • Spend more on ads that work. Keep testing and improving. That’s how you grow results over time. So remember, • Test one thing at a time (message, design, headline, or page). • Use broad targeting to let Facebook’s algorithm help find your audience. • Set a clear goal for how much you can spend per lead or sale. This is not a “set and forget” system. Optimization is ongoing. Focus on these 4 areas: 1. Message 2. Creative 3. Headline 4. Landing page And you’ll see results. Simple, scalable, and proven.

Social media is NOT the same as traditional advertising. So many brands (including ones I've worked on) seem to think that an Instagram Reel should feel like a traditional ad. For a variety of reasons, that just isn't true. Companies will spend months working out the strategy for one ad. One! If that was done for social, creators would burn to a crisp. I'm not saying that there shouldn't be a strategy behind social media. I actually think there should be a lot! What I am saying is that those strategies are fundamentally different. A traditional ad is going to be seen countless times, and will often be completely unskipable. Meanwhile, users can easily scroll past your organic social content. Rather than trying to tug at all of the emotions that a normal ad will, organic social content has to prioritize engagement. It's job, even more than traditional ads, is to get people in the door, often of brands that are far smaller than what will be shown on TV. Building a social campaign with a traditional advertising mindset will only get you so far. The methodology is quite different, as is the headspace that social media users are in when seeing your content.

Is digital marketing Going replace traditional forms of advertising? Digital Marketing vs. Traditional Advertising: The Future of Promotion 🤔 As technology continues to evolve at a rapid pace, businesses are constantly reevaluating their marketing strategies. One question that often arises is whether digital marketing will completely replace traditional forms of advertising. Let's explore this topic in depth. The Rise of Digital Marketing Digital marketing has undoubtedly transformed the advertising landscape. With the increasing amount of time people spend online, businesses have found new and innovative ways to reach their target audience. Some key advantages of digital marketing include: - Precise targeting - Real-time analytics and data-driven decisions - Cost-effectiveness - Global reach - Interactivity and engagement The Enduring Value of Traditional Advertising While digital marketing is on the rise, traditional advertising still holds significant value: Tangibility: Print ads and billboards offer a physical presence that can't be ignored. Local impact: Radio and local TV ads remain effective for reaching specific geographic areas. Credibility: Many consumers still trust traditional media sources. Reaching offline audiences: Not everyone is constantly connected to the internet. The Hybrid Approach Rather than completely replacing traditional advertising, digital marketing is more likely to complement it. Many successful campaigns now integrate both digital and traditional elements to create a comprehensive marketing strategy. Looking Ahead As technology continues to advance, we can expect digital marketing to become increasingly sophisticated. However, traditional advertising will likely adapt and find new ways to remain relevant. In conclusion, while digital marketing will continue to grow in importance, it's unlikely to entirely replace traditional forms of advertising in the near future. The most effective marketing strategies will likely involve a balanced mix of both digital and traditional methods, tailored to each business's unique needs and target audience.

Effective Facebook advertising often hinges on the right examples. It's essential to recognize that your audience's attention is limited; therefore, having compelling ad designs and copy is a necessity. Taking actionable steps can significantly enhance your ad strategies. First, ensure your visuals are not only high-quality but reflective of your brand's identity. Incorporate clear, concise messaging that resonates with your target demographic. Analyze performance metrics to understand what works best, and don't hesitate to adjust your approach based on real-time data. By applying these tips, you can create ads that not only capture attention but also lead to meaningful engagement and conversions. Your efforts in refining these processes will ultimately drive results and foster trust with your audience. What are your thoughts on crafting effective ads? Feel free to share your tips or experiences! https://lnkd.in/dt_ac5HZ

Unlock the Power of Advertising! Ever wondered how brands capture our attention in a world flooded with content? It's all in the ads - but not all ads are created equal! Dive into our latest blog post where we reveal the 4 Main Types of Ads that are shaping the future of marketing. From the nostalgia-evoking power of Traditional Ads to the interactive charm of Digital Ads, discover how each type plays a unique role in connecting with audiences. Plus, get insider tips on using Social Media Ads to skyrocket your engagement and how Search Ads can put you at the top of the digital pile! Whether you're a budding marketer, a business owner on the rise, or simply curious about the magic behind the ads we see every day, this post is for YOU! https://lnkd.in/grFv49Zs

Navigating the advertising landscape on Facebook can be quite the challenge, especially when it comes to ensuring your ads stand out amidst the competition. I came across an insightful article that sheds light on some stellar examples of Facebook ads and how they can effectively engage audiences. Here’s what caught my attention: - The importance of storytelling: Successful ads are able to weave a narrative that not only captures attention but also resonates with emotions, making a connection with potential customers. - Visual appeal matters: Bright, eye-catching visuals play a crucial role in ad performance. The right imagery can draw users in, stopping the scroll and initiating engagement. - Clear calls-to-action: Ads that are direct about what they want from the audience tend to perform better. Whether it's signing up, shopping, or learning more, clarity is key. - Testing and iteration: The article emphasizes the power of A/B testing. Experimenting with different ad formats and messages can lead to discovering what truly resonates with your audience. As someone who regularly shares content online, I think it’s essential to continuously learn about what works and what doesn’t in our campaigns. These principles are not only applicable to Facebook but can be utilized across various platforms to enhance overall performance. If you're looking to refine your advertising strategy, this article is definitely a must-read! https://lnkd.in/efbJ7EF

Want to boost your digital advertising ROI? Social Display Ads are the answer! Learn how to transform your top-performing social media content into impactful display ads that drive results. Read our latest article to discover how Creative Studio Yehtu simplifies the process and maximizes your reach. https://lnkd.in/dhQneF_9 #SocialDisplayAds #DigitalAdvertising #CreativeStudioYehtu #SocialMedia #DisplayAds #Yehtu #SocialMediaMarketing #CreativeStudioYehtu