Channel Fusion’s Post

Content 🤝 Revenue  We just shipped a new tool inside Letterdrop‎ -> Revenue Attribution  Why?   Because despite the best efforts of marketing leaders, the critical question remains: How do you correlate content directly to revenue? Without these insights, justifying investment into headcount and experimental campaigns becomes a game of intuition rather than intelligence. It's clear: content has to contribute to the bottom line, or it’s just noise. Here's how we're helping you do it:  -> Revenue dashboard: Giving you a snapshot of how content is affecting pipeline -> Per page breakdown: Understand which accounts are engaging with your content -> Traffic & pipeline analysis: Get granular insights into which content is driving the most revenue -> Breadcrumb trail: See individual account-level engagement with content, LinkedIn, and sales call summaries -> Content Tagging: Learn which segment of your market is actually buying your product and which content is resonating most with that particular ICP Go to the link in the comments to learn more! 

"Insights on Effective Marketing Strategies 📈 Through my studies in Global Business Management and hands-on experience, I’ve discovered some key principles that drive successful marketing: Customer Understanding is Key: Great marketing starts with truly understanding the customer’s needs and pain points. Value-Driven Content: Content that educates, informs, or entertains is far more engaging than traditional sales messages. Data-Informed Decisions: Data analytics is invaluable for measuring campaign success and fine-tuning strategies. Consistency & Adaptability: A consistent brand message builds trust, while adaptability keeps it relevant in a fast-paced market. 🌱 #MarketingGrowth #BusinessTips #CustomerConnection #AuthenticBranding"

Senior marketing executives! What are your top priorities in 2024? Let me know in the comments. 👇 According to this insightful infographic from GDS Group, where data was gathered from 399 sales and marketing leaders at GDS Summits, the top priorities for senior marketers are: 📱 Content marketing ❤️ Brand strategy and engagement 📊 Data-driven marketing Delve into these topics, and explore more sales and marketing insights by downloading the infographic: https://ow.ly/UxGU30sAX5x #SalesAndMarketingInsights #MarketingInsights #MarketingPriorities #DataDrivenMarketing #ContentMarketing

Senior marketing executives! What are your top priorities in 2024? Let me know in the comments. 👇 According to this insightful infographic from GDS Group, where data was gathered from 399 sales and marketing leaders at GDS Summits, the top priorities for senior marketers are: 📱 Content marketing ❤️ Brand strategy and engagement 📊 Data-driven marketing Delve into these topics, and explore more sales and marketing insights by downloading the infographic: https://ow.ly/ZAB130sEMaP #SalesAndMarketingInsights #MarketingInsights #MarketingPriorities #DataDrivenMarketing #ContentMarketing

🚀 Creativity + Data = Marketing Magic 🎯 In today’s marketing world, we often hear about the 'data vs. creativity' debate. But why choose one when you can combine both for powerful results? 🌟 Here’s my formula for success: - Let creativity lead the charge 💡 - Use data to fuel decisions 🔍 - Optimize based on performance 📊 The result? Engaging campaigns that not only look great but also drive measurable results. How do you strike the balance between creativity and data in your campaigns? Share your approach!👇 #Marketing #DigitalMarketing #Creativity #DataDriven

One of the critical challenges facing many corporate marketing departments is the imbalance between content production and customer understanding. While there is a significant investment in creating various types of content, organizations lack focus on the insights. Market research and account management can be resource-intensive, but there is exponential value to gathering insights efficiently in other ways. Investing in activities like customer communities, advisory boards, and social listening tools can provide invaluable information on customer interests and sentiments. Processing insights from campaigns and web analytics is crucial to understanding customer behavior and optimizing digital activities. Neglecting this aspect until issues arise can be detrimental to growth. Action without understanding wastes time, resources, and budget. Understanding must precede action to deliver optimal ROI. #customermarketing #contentmarketingstrategy #marketingROI

💡 How Gerber Media Works with you on your Reporting: We crunch the data, spark the creativity, and deliver insights that make you go, “Oh, that’s smart.” 🤔✨ When we do provide you with reporting and data updates, we make sure that we translate the data in a way that can always help you optimize your creative, your ever-evolving marketing strategy and run with what's working for a better ROI. Essentially, our reporting is like making a healthy green smoothie for your brand: 🥄 Simple. 🥄 Nutritious. 🥄 And absolutely packed with results. So get ready to optimize, strategize, and maybe even laugh along the way. (Because yes, paid media can be fun AND insightful.) 🎯📊 Feel free to DM us if you have any questions! #GerberMedia #DataMeetsCreativity #MarketingDoneRight #Reporting #Paidmedia #Optimization

🚀 Unlock the Power of Personalized Marketing with HY Pinnacle! 🚀 In today’s competitive market, personalization is not just a trend—it’s a necessity. At HY Pinnacle, we dive deep into data analytics to craft marketing messages that are tailored specifically to you. Say goodbye to one-size-fits-all strategies and hello to personalized content that resonates. 📈 Ready to see the difference personalized marketing can make for your business? Visit us now! #PersonalizedMarketing #CustomerFirst #DataDriven #HYPinnacle #MarketingSuccess #OntarioBusiness

Senior marketing executives! What are your top priorities in 2024? Let me know in the comments. 👇 According to this insightful infographic from GDS Group, where data was gathered from 399 sales and marketing leaders at GDS Summits, the top priorities for senior marketers are: 📱 Content marketing ❤️ Brand strategy and engagement 📊 Data-driven marketing Delve into these topics, and explore more sales and marketing insights by downloading the infographic: https://ow.ly/XlnI30sBgn2 #SalesAndMarketingInsights #MarketingInsights #MarketingPriorities #DataDrivenMarketing #ContentMarketing

Senior marketing executives! What are your top priorities in 2024? Let me know in the comments. 👇 According to this insightful infographic from GDS Group, where data was gathered from 399 sales and marketing leaders at GDS Summits, the top priorities for senior marketers are: 📱 Content marketing ❤️ Brand strategy and engagement 📊 Data-driven marketing Delve into these topics, and explore more sales and marketing insights by downloading the infographic: https://ow.ly/v36R30sAWVH #SalesAndMarketingInsights #MarketingInsights #MarketingPriorities #DataDrivenMarketing #ContentMarketing