Chindo Impex’s Post

💎 Our Jewellery D2C Client Hit Stagnation Due to Credit 🚫 A month ago, I sat down with the founders of an artificial jewelry D2C brand Based in Mumbai, they were struggling with stagnation in their online sales. They were sourcing their products from China for their brand Me: "How's everything going with your sourcing and how many current partners do you have?" Founders: "We’re facing stagnation in sales. Can’t seem to break the ₹2 crore per month mark." 😟 After diving deep into their business model, I discovered a seemingly small but significant issue—they were relying heavily on credit terms with their import agent Let me tell you how is this linked the agent was not exploring new factories and suppliers for this brand as there was no incentive for him Stagnation was hit because no Innovation was happening When I suggested that this might be the root of their problem, they laughed and said: Founders- "Siddhant, humare liye credit importer aur agents se milta hain. It helps us in maintaining cash flows." 😅 I said- “Let's test my assumption. Give me one month, and let's see what happens.” 📆 After onboarding them in Chindo Impex what We Found: Limited Supplier Base: They were sourcing products from a single factory, leading to limited product variety. 🏭 Stifled Cash Flow: Relying on credit meant they had less incentive to explore better pricing or new suppliers. 💸 Delayed Innovation: Their product line was static because the import agent's credit terms constrained their ability to invest in new SKUs. 🛑 Results After One Month: We expanded their supplier base from one to five, introducing them to four additional factories. They launched 10 new SKUs, which quickly became bestsellers, contributing to nearly half of their total monthly revenue! 🚀💎 Founders: “Siddhant, this has been a game-changer for us. We didn’t realize how much our dependency on credit was holding us back.” 🤯 Lesson Learned: Sometimes, the terms and systems that we’ve set up can become invisible barriers to growth. Things which have worked in the past may not work for you in the future #D2C #Jewellery #ImportSolutions #BusinessGrowth #ChindoImpex #CreditProblems #NewOpportunities #Innovation