Chintamani Sardesai’s Post

🏆 👟 The Tale of Two Brothers: How PUMA Group and adidas Rose from Rivalry In the world of sportswear, few stories are as legendary as the fierce rivalry between two iconic brands—Puma and Adidas. But did you know this rivalry began with a brotherly feud? The Beginning: One Family, One Dream 🏡 It all started in the quiet town of Herzogenaurach, Germany. The Dassler brothers, Adolf ("Adi") and Rudolf, co-founded a shoe company in their mother's laundry room in the 1920s. The Dassler shoes gained fame when athletes wearing them won gold at the 1936 Olympics. The Split: From Family Ties to Business Rivals 💔 However, during World War II, tensions escalated, leading to a bitter fallout between the brothers. The exact reasons remain a mystery, with tales of misunderstandings and personal grievances. In 1948, the brothers parted ways, splitting the company into two separate entities. Adi went on to establish Adidas (a combination of his nickname "Adi" and the first three letters of "Dassler"). Rudolf formed Puma, originally named "Ruda," which later evolved to reflect the agility and speed of the big cat. The Legacy: A Global Phenomenon 🌍 Both brands have since grown into global giants, each carving out a unique identity. Adidas is known for its innovative designs and sponsorships, from iconic athletes like Jesse Owens to modern stars like Lionel Messi. Puma, with its stylish and performance-oriented approach, has collaborated with pop culture icons like Rihanna and Jay-Z. A Town Divided 🏘️ Interestingly, Herzogenaurach became known as "the town of bent necks," as locals would check each other's footwear before deciding where their loyalties lay. Even today, the rivalry is palpable, with each brand's headquarters located on opposite sides of the Aurach River. The Enduring Rivalry 🔄 Though the Dassler brothers are no longer with us, their legacy continues. The fierce competition between Puma and Adidas has driven innovation and inspired countless athletes and fashion enthusiasts worldwide.  It’s a story of ambition, rivalry, and the enduring pursuit of excellence. -Aarthy Ramesh #Puma #Adidas #Sportswear #BrandRivalry #BusinessHistory #Entrepreneurship #Legacy #Innovation #FashionIndustry #Branding #Marketing #SuccessStory #MBA #SSN #SSNSOM

#Iconic Adidas #Day 8 of Brand Series. It all started in 1924 when Adolf Dassler began making shoes in his mom's laundry room with a mission to boost athletic performance. Adidas hit the big time in 1936, when Jesse Owens won four Olympic golds wearing their shoes. This put Adidas on the global map. Throughout the 1950s and 60s, Adidas became the go-to brand for top athletes, dominating the world of sports. From the FIFA World Cup to the Olympics, Adidas has been part of countless iconic sports moments. Some of their iconic shoes are the Stan Smith, Superstar, Ultraboost, and Yeezy. Did you know the Stan Smith alone has sold over 50 million pairs? And those three stripes? Originally added for stability, now they've become a global symbol of style and performance. Today, Adidas earns 55% of its total revenue from footwear, 38% from apparel, and 7% from accessories. From a small-town workshop to a $25 billion powerhouse, Adidas proves that 'impossible is nothing. #Adidas #AdidasOriginals #ThreeStripes #StanSmith #Superstar #Ultraboost #Yeezy #SportsHistory #AthleticPerformance #GlobalIcon #FIFA #Olympics #ImpossibleIsNothing #Sportswear #Sneakerheads

Did you know the world’s biggest sportswear rivalry started with two brothers? The story behind Adidas and Puma is one of the most interesting tales in business history.👟🔥 A Tale of Sibling Rivalry and Innovation. Meet the Dassler brothers, Adolf "Adi" Dassler and Rudolf "Rudi" Dassler. In the early 1920s, these two German brothers started a small shoe company in their mother’s laundry room in Herzogenaurach. Their passion for sports led them to create performance footwear, and by the 1936 Olympics, their shoes were already being worn by legendary athletes like Jesse Owens—who went on to win four gold medals while wearing the Dassler shoes. But here's the twist: what began as a family business soon turned into a bitter rivalry. In the 1940s, due to growing tensions and personal differences, the Dassler brothers split. Adi Dassler went on to create Adidas, named after his own nickname “Adi,” while Rudi Dassler founded Puma. And just like that, two of the world’s most iconic sportswear brands were born from a fractured family. What made this rivalry so fierce? Innovation & Branding: Adidas became synonymous with precision engineering, constantly pushing the limits of performance. Puma, on the other hand, focused on style and comfort, attracting athletes and consumers alike with their sleek designs. The Battle for Dominance: Over the years, Adidas and Puma competed fiercely for market share, often making headlines in ways only sibling rivalry could. Herzogenaurach, the small town where they grew up, became divided—Adidas employees wore Adidas, Puma employees wore Puma. Imagine the intensity of that! In the 1960s, both brands fought to sign the world’s best athletes. The 1970 World Cup is iconic because it marked the first time players from both teams wore Adidas and Puma boots on the field during the same match. That rivalry wasn’t just in business—it was on the world stage! Today, both Adidas and Puma remain powerhouses in the world of sportswear, continuing to innovate, inspire, and push boundaries. #businessstories #brand #brandstories #colawars #adidasvspuma

How a Family Rivalry Gave the World adidas and PUMA Group Some of the biggest global brands have origins rooted in fascinating stories, but the tale of adidas and PUMA Group stands out. It’s a story of innovation, competition, and how a family rivalry gave rise to two of the most iconic sportswear brands in the world. It all began in 1924 in a small town in Germany called Herzogenaurach. Brothers Adi Dassler and Rudolf Dassler started their own shoe company, working tirelessly to create high-quality footwear. Their big break came during the 1936 Olympics, when an athlete wearing their shoes won 4 gold medals. The success put their business on the map, and soon their factory was booming. However, as the company grew, so did tensions between the two brothers. Differences in vision and personal disputes led to a split in 1948. Adi Dassler founded adidas (a combination of his first and last name), while Rudolf Dassler went on to create PUMA Group Adidas became known for its iconic three stripes logo, symbolizing global reach and premium quality. Over the years, adidas positioned itself as a lifestyle and sportswear leader, creating products for athletes and fashion enthusiasts alike. On the other hand, PUMA Group built its brand around speed and performance, with its puma cat logo representing agility and energy. PUMA Group catered to a slightly different audience, focusing on performance-driven sportswear and accessories. Today, the rivalry between these two brands is legendary, with both dominating the global sportswear market in their unique ways. From the Olympic track to street fashion, adidas and PUMA Group have left an indelible mark on the world. The story of adidas and PUMA Group is a powerful reminder of how competition, even within families, can fuel innovation and lead to greatness. What’s your take on this fascinating tale of two brands? Do you prefer adidas or PUMA Group? Let’s discuss in the comments! #business #brand #innovation #marketing

PUMA Group’s story begins in the 1920s in Germany, when two brothers, Rudolf and Adolf Dassler, decided to launch themselves into the world of sports shoes. A growing and unknown sector at that time. 🇩🇪 In 1924, they founded the company "Gebrüder Dassler Schuhfabrik" (Shoe factory of the Dassler brothers) in the small town call Herzogenaurach in Germany. His goal was simple but ambitious: to create high-quality footwear for athletes. 🥇 The impact of their creations was immediate. In the summer Olympic Games, Amsterdam 1928, the "Gebruder Dassler" products adorned the feet of many German athletes. And at the Berlin Games in 1936, Jesse Owens won four gold medals thanks to his "Dassler" peaks. 🔗 The Dassler brothers were an unstoppable force. However, in 1948, a personal gap divided their paths and the company was split in two. Rudolf Dassler gave life to PUMA Group, while his brother Adolf continued with his own path creating adidas. Over time, PUMA Group became a giant in the global market. Sponsoring teams and partnering with renowned athletes, the brand positioned itself as a symbol of excellence in sport. ✨ But the story doesn't end here. Rudolf Dassler, with his characteristic determination, founded his own company: the "Schuhfabrik Rudolf Dassler (RUDA)". This is how PUMA Group was born in 1948, registering its presence in the history of sports shoes. 🐆 The iconic logo of the puma, agile and powerful, was erected as a symbol of speed and determination. Over time, PUMA Group established itself as a leader in innovation, offering products of unsurpassed quality thanks to its focus on manufacturing technology. 💨 Today, more than 70 years later, PUMA Group continues to lead the sports footwear and fashion industry with its slogan "FOREVER FASTER". “Forever Faster is more than being quick. It our mantra. It is more than 70 years of fast products for fast athletes. We aim high, and when we score our goals, we aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World”. PUMA Group’s a story of determination, innovation and style. From its modest beginnings in a small German city to becoming one of the most recognized brands worldwide, PUMA Group has left an indelible mark on the world of sports and fashion. #puma #RudolfDassler #foreverfaster

𝐖𝐡𝐚𝐭 𝐈𝐟 𝐈 𝐓𝐨𝐥𝐝 𝐘𝐨𝐮 𝐓𝐡𝐚𝐭 𝐭𝐡𝐞 𝐅𝐚𝐬𝐭𝐞𝐬𝐭-𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐁𝐫𝐚𝐧𝐝 𝐈𝐬𝐧’𝐭 𝐍𝐢𝐤𝐞 𝐨𝐫 𝐀𝐝𝐢𝐝𝐚𝐬? In the competitive world of athletic footwear, one brand has emerged from the shadows to claim the title of the fastest-growing footwear brand globally—and it’s not the usual suspects like Nike or Adidas. Enter On, a Swiss company that has taken the running community by storm with its innovative designs and unique technology. The Turning Point: CloudTec Technology On Running was founded in 2010 by former professional athlete Olivier Waldin Bernhard and his friends David Allemann and Caspar Coppetti. Their journey began with a simple yet ambitious goal: to create the perfect running shoe. After years of research and development, they unveiled CloudTec technology, featuring cushioned pods that compress upon landing and provide a powerful push-off. This innovation not only enhanced comfort and performance but also redefined what runners could expect from their footwear. The Game-Changer: Celebrity Endorsement The real turning point came in 2019 when tennis legend Roger Federer decided to invest in On Running. His involvement brought not only financial support but also a massive boost in visibility. Federer’s endorsement helped elevate On from a niche brand to a mainstream sensation, attracting a diverse audience that included not just serious runners but also fashion-conscious consumers. Rapid Growth and Market Impact Since then, On Running has seen explosive growth. In 2022, the company reported a staggering 70.9% year-on-year increase in sales, reaching $1.31 billion. This rapid ascent has positioned On as a formidable player in the footwear market, capturing the attention of consumers and investors alike. In fact, On was recently highlighted as one of the fastest-growing brands on StockX, with a remarkable 15,357% increase in trades, showcasing its rising popularity in sneaker culture. So, the next time you think of athletic footwear, remember that the fastest-growing brand isn’t what you might expect. On Running is not just changing the game; it’s rewriting the rules. What innovative strategies are you implementing in your field? Let’s connect and share insights! #OnRunning #Footwear #Innovation #RogerFederer #FastestGrowingBrand #AthleticShoes #digitalmarketing

Gear up for the next sporting showdowns! The spotlight may be on the upcoming UEFA Euro in Germany, but the real game-changer lies ahead with the Paris Olympics from late July to August. Footwear brands are gearing up with new official national team jerseys and a lineup of bespoke products for the 2024 mega sports events, aiming to shake up sales in a market that's currently holding steady but facing inventory challenges. Despite the cautious optimism, recent figures from industry giants like Adidas, Nike, and Puma have shown modest growth. Yet, analysts foresee a 6-10% annual growth projection by 2030, indicating massive potential in the global sportswear market, estimated at around $182 billion in 2022 and soaring to $305.67 billion by 2030 in the US alone. While consumer confidence remains shaky globally, there are glimmers of improvement, especially with the boost expected from Euro 2024 and the Olympics. With brands like Nike, Adidas, and Puma adjusting strategies and product launches, there's anticipation for a market uptick. The game plan? Innovative product launches, cleaner inventory management, and a strategic focus on high-margin items are key to driving growth. As we head into a dynamic era of sports and fashion, brands are gearing up to capture the market's attention and capitalize on the sporting fervor. Stay tuned for an electrifying showdown of style and athleticism! #olympics2024 #fashion #sports

Everybody knows that PUMA Group and adidas are massive global brands reigning in the arena of footwear and accessories 👟✨ However, not everyone knows that both companies that compete for the same audience were founded by brothers Rudolf (“Rudi”) and Adolf (“Adi”) Dassler aka the Dassler brothers. They are also known as the Puma and Adidas brothers. In the heart of Germany in 1924, the iconic Dassler Brothers Shoe Factory emerged from the dreams of brothers Rudolf and Adolf Dassler. Together, they designed and produced innovative athletic shoes, focusing on functionality and performance 💯 Unfortunately, the relationship between the two brothers strained over the years, making them ultimate rivals in business.    Well, due to World War II and certain personal disagreements, it led to hatred between the two brothers. Their feud led to the origin of Adidas and Puma in the year 1947.   Adi, forging ahead with his vision, rebranded the business as "Adidas," which was formed by combining the first three letters of his first name with the first two letters of his last name. Likewise, Rudi initially named his business “Ruda,” using the first two letters of his first and last names. However, he later changed it to “Puma.” The multi-national brands created by both brothers have achieved phenomenal success over the years. Both Puma and Adidas have also been the companies behind various sponsorships over the last few years 💯   In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). The story of #Adidas vs #Puma shows us that relationships in the real world can easily transform the history of an industry forever 💫 Their Instagram profile: Puma: https://lnkd.in/dNpks8Zs Adidas: https://lnkd.in/daXtDicV Smita Balram Anirudh Dimri Sanchita Johri Nikita Malhotra Mohammed Hasnain Patel Radhika Batra Jigar Rathod #dasslerbrothers #inside3stripes #pumafam #ApparelIndustry #brand #Branding #foreverfast #shoes #clothing #mystory #brandstory #success #Linkedin

Our impact for Nike, adidas, New Balance, PUMA Group This is about a year's worth of data from our online store. Everyday more and more people are opting for pre-loved sneakers. Although the price might be a leading factor in their decision, we see people being more aware that they're also making a sustainable choice. This is a great signal and opportunity for brands to show their dedication to creating a better world for the generations to come. This might be just a drop in the bucket, but all beginnings are small. We're convinced that we can increase our impact with the right partners and support from the brands and retailers in the footwear industry. Let's collaborate and discover ways to make a positive impact for people and planet. We have plenty of ideas! Help us reach the right people to grow these numbers tenfold! WEAR #impact #nike #adidas #newbalance #puma

Blue Ribbon Sports was established 1964 as a small-scale US distributor of Japanese shoe brand, Onitsuka Tiger In 1971, the company rebranded itself to Nike Inc., introduced the Swoosh logo, and began manufacturing its own footwear By 1977, they were behind Adidas & Converse and closely chased by Puma & New Balance   Below is an original staff memo from Nike management in 1977 – and the decade to follow: . 1978 – introduces ‘Air’ technology of pressurised air cushioned soles, revolutionising footwear . 1980 – NYSE listing . 1980* – goes global not only selling but manufacturing internationally . 1984 – introduces the Air Jordan sneaker line endorsing Michael Jordan - beginning an era of athletes being associated to performance brands . Remember Michael Jordan only started playing professional basketball in 1984. He went on to be a legend of the sport . 1988 – Introduces the iconic ‘Just do it’ – immediately resonating with a wide audience and becoming synonymous to what the brands stands for. #Forever Fast forward 2023: Nike’s revenue 25% more than Adidas (which now owns Reebok) + Puma + New Balance + Converse + Onitsuka Tiger, combined Nike is co-founded by Bill Bowerman and Phil Knight. Bill was a track and field coach at the University of Oregon, and Phil was one of his athletes Results are an outcome of culture & purpose. Much of this is still relevant to businesses and institutions. And will be for eternity! #Nike #JustDoIt #Culture #Performance