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A firm pace in sneaker sales is spurring higher profits at Adidas as the company looks to get back on track from recent years’ stumbles. The German sportswear giant made a net profit of 190 million euros ($205.5 million) in the second quarter, up from €84 million in the year-earlier period, it said Wednesday. The company confirmed prereleased figures of sales up nearly 9% to €5.82 billion, with footwear revenue leading the charge. Adidas and its fiercest rival Nike have both invested heavily in efforts to cash in from a summer of high-profile sporting events including the Paris Olympics as well as soccer championships in Europe and South America. Adidas’s marketing expenses rose 15% in the quarter on the back of large-scale activations around major sports events, as well as new product launches. adidas Nike #olympics #paris Bjorn Gulden #running #marathon #runningshoe #yeezy Piral Dadhania #profit #kanyewest

#Iconic Adidas #Day 8 of Brand Series. It all started in 1924 when Adolf Dassler began making shoes in his mom's laundry room with a mission to boost athletic performance. Adidas hit the big time in 1936, when Jesse Owens won four Olympic golds wearing their shoes. This put Adidas on the global map. Throughout the 1950s and 60s, Adidas became the go-to brand for top athletes, dominating the world of sports. From the FIFA World Cup to the Olympics, Adidas has been part of countless iconic sports moments. Some of their iconic shoes are the Stan Smith, Superstar, Ultraboost, and Yeezy. Did you know the Stan Smith alone has sold over 50 million pairs? And those three stripes? Originally added for stability, now they've become a global symbol of style and performance. Today, Adidas earns 55% of its total revenue from footwear, 38% from apparel, and 7% from accessories. From a small-town workshop to a $25 billion powerhouse, Adidas proves that 'impossible is nothing. #Adidas #AdidasOriginals #ThreeStripes #StanSmith #Superstar #Ultraboost #Yeezy #SportsHistory #AthleticPerformance #GlobalIcon #FIFA #Olympics #ImpossibleIsNothing #Sportswear #Sneakerheads

How Two Brothers Changed Sports Forever: The Birth of Adidas & Puma From a German Workshop to Global Sportswear Icons: The Rise of Adidas & Puma In the small town of Herzogenaurach, two brothers, Adolf and Rudolf Dassler, revolutionized the world of sportswear. What began as a modest shoe factory in the 1920s soon transformed into the global brands we know today—Adidas and Puma. Adi Dassler focused on designing footwear that enhanced athletic performance, leading Adidas to become synonymous with innovation and elite sports. On the other hand, Puma, led by Rudolf, mastered bold marketing strategies and captured the spotlight in major global sporting events. From pioneering screw-in studs for football boots to securing high-profile athlete endorsements, these brands shaped the future of sports and lifestyle fashion. The legacy of Adidas and Puma proves that excellence, driven by a passion for quality and performance, knows no boundaries. Their story reminds us that with dedication and vision, even the smallest beginnings can have a global impact. 🌍👟 #Adidas #Puma #Innovation #Sportswear #GlobalBrands #Entrepreneurship Let me know your thoughts!

Everybody knows that PUMA Group and adidas are massive global brands reigning in the arena of footwear and accessories 👟✨ However, not everyone knows that both companies that compete for the same audience were founded by brothers Rudolf (“Rudi”) and Adolf (“Adi”) Dassler aka the Dassler brothers. They are also known as the Puma and Adidas brothers. In the heart of Germany in 1924, the iconic Dassler Brothers Shoe Factory emerged from the dreams of brothers Rudolf and Adolf Dassler. Together, they designed and produced innovative athletic shoes, focusing on functionality and performance 💯 Unfortunately, the relationship between the two brothers strained over the years, making them ultimate rivals in business.    Well, due to World War II and certain personal disagreements, it led to hatred between the two brothers. Their feud led to the origin of Adidas and Puma in the year 1947.   Adi, forging ahead with his vision, rebranded the business as "Adidas," which was formed by combining the first three letters of his first name with the first two letters of his last name. Likewise, Rudi initially named his business “Ruda,” using the first two letters of his first and last names. However, he later changed it to “Puma.” The multi-national brands created by both brothers have achieved phenomenal success over the years. Both Puma and Adidas have also been the companies behind various sponsorships over the last few years 💯   In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). The story of #Adidas vs #Puma shows us that relationships in the real world can easily transform the history of an industry forever 💫 Their Instagram profile: Puma: https://lnkd.in/dNpks8Zs Adidas: https://lnkd.in/daXtDicV Smita Balram Anirudh Dimri Sanchita Johri Nikita Malhotra Mohammed Hasnain Patel Radhika Batra Jigar Rathod #dasslerbrothers #inside3stripes #pumafam #ApparelIndustry #brand #Branding #foreverfast #shoes #clothing #mystory #brandstory #success #Linkedin

Is your brand taking advantage of the #Paris2024 Olympic Games? You might think that only brand sponsors leverage the awareness and viral potential of the event. Nike, for example, is an official sponsor for the Paris 2024 Olympics. They share high-impact visuals and videos of their sponsored athletes in action and promote limited-edition Olympic-themed footwear and apparel. But you don’t actually have to be an official sponsor to convey your message and showcase your brand’s products while taking inspiration from the Olympic Games. Under Armour, although not an official sponsor of the Olympics, features posts of athletes who wear their products during the games, shares training videos and motivational stories, and promotes their performance apparel with Olympic-themed campaigns. This is a great strategy to leverage the event while boosting the brand’s overall image and awareness. So, don't sit back and just watch the games - make sure your brand is a part of the event, even if from the couch… 🙂 Know of any other brands that use the Olympics to showcase their products and boost their overall awareness? . #brandawarness #paris2024 #eCommerce

👟 On Running: An Impressive Story of Brand Growth If you looked at On five years ago, you would have seen it as a high quality, but niche running shoe brand. It all changed in 2019 when Roger Federer became a shareholder and the brand started co-creating shoes with the tennis legend. Not only did On leverage Roger's feedback in their designs, but he helped tell a new story with the brand that became more global, sophisticated, and desirable. On's growth has continued to reach new heights, culminating in the latest success of 2024, where the brand reported 20% YoY growth in Q3. On has become increasingly conscious about how they approach brand building and storytelling. Working with Zendaya, On hits a broader segment of pop culture and builds appeal within female audiences. Working with Loewe, On is able to highlight their craftsmanship and associate themselves with luxury fashion. This has worked hand in hand with On's new apparel segment, which is a major focus for the coming year. Releasing apparel gives On the right to play in the broader sportswear and fitness space, expanding their product base and share of wallet. All of these conscious decisions have put On in a solid place that positions themselves as a high quality, trendy, and unique brand across both footwear and now sportswear. #onrunning #sneakers #shoes #footwear #design #marketing #advertising

Multinational sportswear brand Puma has partnered with the Indian Olympic Association (IOA) as its official footwear partner for the Indian contingent to the Paris Olympics. Click on the link below to know more... PUMA Group I Karthik Balagopalan I Shreya Sachdev #puma #olympics #sportswear #partnership #marketing #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailindia #retailsectornews #retailresults #retailtrends #retailbusiness #ir #IndiaRetailing

Nike vs adidas is a story with a lot to unpack. #Nike innovated during #covid and was part of the move away from physical real estate that failed to pivot back as lockdown revenge spending ensued. #Adidas had to overcome the #pr disaster of #yeezy to embracing #independentretailers and the power of icons like gazelle, kicks and samba. But as Dezeen points out they stood at the forefront of #innovation too whether through running tech to ultimate #football footwear. Maybe the real story is PUMA Group vs. Adidas. Source: Financial Times

🏆 👟 The Tale of Two Brothers: How PUMA Group and adidas Rose from Rivalry In the world of sportswear, few stories are as legendary as the fierce rivalry between two iconic brands—Puma and Adidas. But did you know this rivalry began with a brotherly feud? The Beginning: One Family, One Dream 🏡 It all started in the quiet town of Herzogenaurach, Germany. The Dassler brothers, Adolf ("Adi") and Rudolf, co-founded a shoe company in their mother's laundry room in the 1920s. The Dassler shoes gained fame when athletes wearing them won gold at the 1936 Olympics. The Split: From Family Ties to Business Rivals 💔 However, during World War II, tensions escalated, leading to a bitter fallout between the brothers. The exact reasons remain a mystery, with tales of misunderstandings and personal grievances. In 1948, the brothers parted ways, splitting the company into two separate entities. Adi went on to establish Adidas (a combination of his nickname "Adi" and the first three letters of "Dassler"). Rudolf formed Puma, originally named "Ruda," which later evolved to reflect the agility and speed of the big cat. The Legacy: A Global Phenomenon 🌍 Both brands have since grown into global giants, each carving out a unique identity. Adidas is known for its innovative designs and sponsorships, from iconic athletes like Jesse Owens to modern stars like Lionel Messi. Puma, with its stylish and performance-oriented approach, has collaborated with pop culture icons like Rihanna and Jay-Z. A Town Divided 🏘️ Interestingly, Herzogenaurach became known as "the town of bent necks," as locals would check each other's footwear before deciding where their loyalties lay. Even today, the rivalry is palpable, with each brand's headquarters located on opposite sides of the Aurach River. The Enduring Rivalry 🔄 Though the Dassler brothers are no longer with us, their legacy continues. The fierce competition between Puma and Adidas has driven innovation and inspired countless athletes and fashion enthusiasts worldwide.  It’s a story of ambition, rivalry, and the enduring pursuit of excellence. -Aarthy Ramesh #Puma #Adidas #Sportswear #BrandRivalry #BusinessHistory #Entrepreneurship #Legacy #Innovation #FashionIndustry #Branding #Marketing #SuccessStory #MBA #SSN #SSNSOM