Day 4 of 🔥20daysinPDwithAA
Yesterday, I shared on the important of Competitive Analysis, where I prepared our minds for what I will be sharing today. Drum rolls 🥁 ,so today I will be talking about 👇. Without further ado ,let's get right into it.
HOW TO CARRY OUT COMPETITIVE ANALYSIS :
.Set goals(outline your objectives);
Before carrying out a competitive analysis, know exactly what you intend to learn(be specific ). Decide if it's the landing page feature you intend to work on , or the login feature. Having a goal makes it easier to evaluate results and keep focus on what should be prioritized.
. Identify your competitors;
With the advice of the having a shortlist of about 5-10 competitors,with 5 being the minimum(including both direct and indirect competitors), you should ask your clients who their top competitors are.
.Take notes, screenshot and Repeat;
Now becoming a user yourself is most advisable, navigate to the relevant features of interest, try using it yourself, take note of the experiences and anything you see , then take screenshots, organize them in a folder and save for future references.(Take notes of the standard practices , features that are important to your users , and compare yours to the competitors to see where you need to improve on).
.Analysize your findings and Present them;
Compile your findings , including only relevant and useful information, and draw out your findings,from here you should be able to see the ways you can improve your product user experience and also realizing your competitors strengths and weaknesses and what opportunities you have been provided with to give your unique touch.
Then present it in a concise manner , decked with relevant points , persuasive proofs and valuable insights .
Lastly make recommendations on the impact of the research and propose an action that will be beneficial.
Thank you Stella Atuegwu for beautifully impacting this knowledge and also a big Thank you to Dr. Aanu Gopald and the Africa Agility Foundation for the opportunity to be part of this amazing program.
🔥 Product Design
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