🚀 Revolutionizing Streetwear: Brain Dead's Journey with Cin7 🎨
From Excel chaos to global success, Brain Dead's story is a masterclass in scaling creative businesses. This LA-based streetwear brand faced a common growing pain: inventory management.
Enter Cin7, the game-changer. The result? A thriving global collective of creatives, pushing boundaries in streetwear and beyond. See how we made it happen: https://hubs.li/Q02JmSGq0#CustomerStory#InventoryManagement#Success#Growth
🚀 Revolutionizing Streetwear: Brain Dead's Journey with Cin7 🎨
From Excel chaos to global success, Brain Dead's story is a masterclass in scaling creative businesses. This LA-based streetwear brand faced a common growing pain: inventory management.
Enter Cin7, the game-changer. The result? A thriving global collective of creatives, pushing boundaries in streetwear and beyond. See how we made it happen: https://hubs.li/Q02JmSGq0#CustomerStory#InventoryManagement#Success#Growth
🚀 The wait is over! Introducing Mastering Streetwear Expansion—your ultimate guide to scaling and evolving your streetwear brand.
When I started Top Notch NME, I had a vision: to bridge the gap between street culture and luxury fashion. Through trial, error, and innovation, I discovered what it takes to grow a brand that stands out in a competitive industry. This book captures that journey, sharing actionable insights, hard-earned lessons, and strategies for taking your brand to the next level.
In Mastering Streetwear Expansion, you’ll learn:
✅ How to scale your brand globally.
✅ Ways to harness technology like AI, AR/VR, and NFTs to stay ahead.
✅ The art of building a loyal community around your brand.
✅ Proven methods to diversify beyond apparel and into new markets.
Whether you’re just starting out or ready to redefine your brand’s impact, this book will empower you to think BIGGER.
🌟 Special thanks to my incredible team, supporters, and everyone who’s inspired me along the way. This is for you!
👉 Available now on Apple Books and other platforms!
Let’s keep the conversation going—what’s the biggest challenge YOU face when scaling a brand? Drop your thoughts below. Let’s build together.
#MasteringStreetwearExpansion#Streetwear#Entrepreneurship#TopNotchNME#Innovation#craigdwashington#topnotchnme#fashion
🚀 The wait is over! Introducing Mastering Streetwear Expansion—your ultimate guide to scaling and evolving your streetwear brand.
When I started Top Notch NME, I had a vision: to bridge the gap between street culture and luxury fashion. Through trial, error, and innovation, I discovered what it takes to grow a brand that stands out in a competitive industry. This book captures that journey, sharing actionable insights, hard-earned lessons, and strategies for taking your brand to the next level.
In Mastering Streetwear Expansion, you’ll learn:
✅ How to scale your brand globally.
✅ Ways to harness technology like AI, AR/VR, and NFTs to stay ahead.
✅ The art of building a loyal community around your brand.
✅ Proven methods to diversify beyond apparel and into new markets.
Whether you’re just starting out or ready to redefine your brand’s impact, this book will empower you to think BIGGER.
🌟 Special thanks to my incredible team, supporters, and everyone who’s inspired me along the way. This is for you!
👉 Available now on Apple Books and other platforms!
Let’s keep the conversation going—what’s the biggest challenge YOU face when scaling a brand? Drop your thoughts below. Let’s build together.
https://lnkd.in/e_Bt4kAr#MasteringStreetwearExpansion#Streetwear#Entrepreneurship#TopNotchNME#Innovation#craigdwashington#fashion#books
70k AED on a single ad account for our fashion brand! 💸✨
This significant investment underscores our commitment to scaling our brand and reaching new heights in the competitive fashion industry. Our team's dedication, strategic planning, and data-driven approach have been instrumental in achieving this level of ad spend, driving impressive growth and brand visibility.
Stay tuned for more updates as we continue to push boundaries and set new benchmarks in the world of fashion marketing!
#Ecommerce#FashionBrand#DigitalMarketing#GrowthHacking#Entrepreneurship#Advertising
From being one of the worst inventions to building a business worth $4 billion in 2024, this is what you can learn from the business strategy of Crocs Inc. 👇
Crocs started in 2002 with a simple idea: create comfortable, boat-friendly shoes. Their clog design is made from a lightweight and odor-resistant material, Croslite™.
It quickly gained popularity for its practicality and ease of wear. But Crocs didn't stop there. They expanded their product line to cater to a wider audience, offering:
> sandals
> sneakers
> and even boots
This diversification strategy allowed them to tap into new markets and solidify their position as a brand for everyone. But the real secret of Crocs is their business model:
👉 Product innovation:
Crocs prioritizes continuous improvement and design. They invest heavily in research and development to stay ahead of the curve, introducing new styles and collaborating with renowned designers.
👉 Customer focus:
Understanding their target audience is core to Crocs' strategy. They tailor their marketing to different segments, from healthcare professionals to fashion-conscious individuals. This creates a strong emotional connection with their customers.
👉 Distribution powerhouse:
Crocs ensures their products are readily available through a well-established network of online and offline retailers, maximizing customer reach.
👉 Product strategy:
Focusing on continuous improvement and incorporating customer feedback allows Crocs to maintain product quality and enhance comfort, keeping customers loyal.
👉 High perceived value:
When you compare the operating profit margins of Crocs vs. Nike and Skechers, you’ll find that Crocs has a higher operating profit margin. This implies that Crocs produces a larger profit ($0.26) for each dollar of revenue.
This is all because Crocs didn't shy away from the negative attention they received early on. Instead, they used it to create brand awareness, which sparked conversations and kept them in the spotlight.
So tell me, can you apply Crocs' strategy to other businesses? Comment below.
#business#strategy#startups
𝗜𝘀 𝗦𝗡𝗜𝗧𝗖𝗛 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘂𝗻𝘀𝗼𝗹𝗱 𝘀𝘁𝗼𝗰𝗸?
They turned ₹250 crore in revenue from it!
SNITCH’s journey started with a ₹1 lakh loss when Siddharth DUNGARWAL was left with unsold fabric. Instead of giving up, he pivoted to manufacturing shirts, launching SNITCH into the fast fashion revolution.
𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗲𝘆 𝗿𝗲𝗮𝗰𝗵 ₹𝟮𝟱𝟬 𝗰𝗿𝗼𝗿𝗲?
By embracing a digital-first strategy and offering a curated catalog that aligned with customer preferences, SNITCH rose to new heights, proving smart positioning beats overwhelming catalogs.
𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗭𝗮𝗿𝗮 𝗮𝗻𝗱 𝗛&𝗠 𝗯𝗲 𝘄𝗼𝗿𝗿𝗶𝗲𝗱?
SNITCH balances premium quality with affordability and keeps customers loyal through its app-first approach, with 55% of orders coming from the app.
From fabric scraps to ₹250 crore in revenue, SNITCH is redefining fast fashion. Check out the full story in the carousel!
𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝘀 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗦𝗡𝗜𝗧𝗖𝗛’𝘀 𝗿𝗶𝘀𝗲? Let’s discuss in the comments!
Follow Khillya Dhalla for more powerful stories of brands rewriting the rules in business.
SNITCH’s meteoric rise from a ₹1 lakh loss to ₹250 crore in revenue is a textbook example of how innovation, agility, and a laser-focused strategy can not only salvage a business but also propel it to the top. Siddharth DUNGARWAL could’ve easily folded under the pressure of unsold fabric, but instead, he did what most brands fail to do – pivot and adapt quickly. By shifting gears to manufacturing shirts, SNITCH tapped into the booming fast fashion market, but they did so with a twist that most traditional fashion brands are still reluctant to embrace.
The real genius behind SNITCH’s success lies in their digital-first approach. While legacy brands like Zara and H&M are still grappling with the complexities of physical retail and enormous inventories, SNITCH has zeroed in on an efficient, customer-centric model. A curated catalog, in contrast to the overwhelming choices offered by other fast fashion giants, means they don’t just push more products on consumers – they give them what they actually want. In a world where choice paralysis is real, this is a masterstroke.
Furthermore, SNITCH's app-first strategy is a bold move that not only enhances the user experience but also drives loyalty. With 55% of orders coming from their app, it’s clear that their customer base values the personalized, seamless shopping experience the app offers. This is where traditional retailers are struggling: they don’t understand the value of building a direct relationship with the consumer via technology. SNITCH gets it, and they're miles ahead in terms of leveraging tech for both sales and customer engagement.
What’s even more impressive is how SNITCH has managed to balance quality with affordability. They’ve cracked the code of providing premium products at accessible prices without compromising on design or sustainability – something Zara and H&M are still trying to figure out in a world increasingly concerned with ethical fashion.
The reality is, brands like Zara and H&M should be very worried. They’ve been riding on the coattails of fast fashion for years, but they’re now facing a disruptor that has redefined the model. SNITCH’s ability to stay relevant through technology and smart positioning is a wake-up call to any company still clinging to outdated retail strategies.
In an industry plagued by waste, overproduction, and unsold stock, SNITCH has shown that the future of fashion isn’t just about selling cheap clothes fast – it’s about knowing your customer, adapting quickly, and embracing technology in a way that creates real value. If more brands followed SNITCH's lead, we might just see a much smarter, more sustainable future for fashion.
Social Media Marketing Specialist | Content & Digital Marketer | Aspiring Brand Manager
𝗜𝘀 𝗦𝗡𝗜𝗧𝗖𝗛 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘂𝗻𝘀𝗼𝗹𝗱 𝘀𝘁𝗼𝗰𝗸?
They turned ₹250 crore in revenue from it!
SNITCH’s journey started with a ₹1 lakh loss when Siddharth DUNGARWAL was left with unsold fabric. Instead of giving up, he pivoted to manufacturing shirts, launching SNITCH into the fast fashion revolution.
𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗲𝘆 𝗿𝗲𝗮𝗰𝗵 ₹𝟮𝟱𝟬 𝗰𝗿𝗼𝗿𝗲?
By embracing a digital-first strategy and offering a curated catalog that aligned with customer preferences, SNITCH rose to new heights, proving smart positioning beats overwhelming catalogs.
𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗭𝗮𝗿𝗮 𝗮𝗻𝗱 𝗛&𝗠 𝗯𝗲 𝘄𝗼𝗿𝗿𝗶𝗲𝗱?
SNITCH balances premium quality with affordability and keeps customers loyal through its app-first approach, with 55% of orders coming from the app.
From fabric scraps to ₹250 crore in revenue, SNITCH is redefining fast fashion. Check out the full story in the carousel!
𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝘀 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗦𝗡𝗜𝗧𝗖𝗛’𝘀 𝗿𝗶𝘀𝗲? Let’s discuss in the comments!
Follow Khillya Dhalla for more powerful stories of brands rewriting the rules in business.
🏳️🌈Trusted IT Solutions Consultant | Technology | Science | Life | Author, Tech Topics | My goal is to give, teach & share what I can. Featured on InformationWorth | TechBullion | CIO Grid | Small Biz Digest
🏳️🌈Trusted IT Solutions Consultant | Technology | Science | Life | Author, Tech Topics | My goal is to give, teach & share what I can. Featured on InformationWorth | TechBullion | CIO Grid | Small Biz Digest
Global VP, Partnerships, Revenue Enablement, Product Ed & Enablement at Cin7 / Women in Tech Leader & Speaker / Mom
5moCannot wait to showcase Brain Dead at Summit! I have an amazing collection of goodies they sent for our Customer Showcase sitting in my office.