Cision’s Post

Advice: Effective pitching is about building rapport and value - not just pushing stories. Developing those long-lasting, mutually beneficial relationships takes effort, but it’s worth it.

Just like there isn’t one type of media professional, there isn’t just one type of PR pitch or approach to pitching. If you're feeling overwhelmed, we've created a handy list of different PR pitch types and how to nail each one!

PR is a team sport, which means that we are constantly learning from one another as PR pros. 🤝 This is why today we're sharing 12 PR secret weapons straight from our Austin Pitch Posse to help you pitch better, build stronger relationships, and overall, crush your PR goals. 👀 From marking up your media lists effectively to using social to your advantage, read on for 12 tips, tricks, traits, and tools that Austin PR pros use every day! https://hubs.ly/Q02JGyy20

Learning from peers is an important tenet in #PR, and one we strive to follow, which is why today, we're rounding up 12 expert PR secret weapons straight from our expert #Austin Pitch Posse. 🧠 This group gave us a useful roster of tricks, tips, and traits they embody each day to keep churning out PR wins, and we're sharing the love so you can use these in your own PR efforts. 💡 From media list markups to new reporter intros...read (and learn) on! https://hubs.ly/Q02JGtLG0

PR is evolving – are you? Don’t miss Part Two of "A PR Pro’s Guide to Evolving Media Strategies" by my colleague, Nicole Paleologus. Some great advice here as we navigate the ever-shifting media landscape as PR pros.

Spring has sprung, and we got the lowdown from our community on what’s “in” for PR this season. 🌷 From authenticity to doing good in your PR, these are just some of what our PRos recommend keeping in mind when reaching out to journalists this spring. Here’s what you need to know for pitching and PR success. ✔️ https://hubs.ly/Q02qZ1d30

PR pros like you know that media list management can feel like a labor of love, but we're here to tell you that it just got easier. 🙌🏼 Today on #TheTypeBar, we're hearing from 10 Denver PR experts on what specifically they do to keep an organized media list, from the tools they use to the tips and tricks they swear by. 📝 Hear what experts from Next PR, LaunchSquad, Barefoot PR, and more shared! https://bit.ly/4ch3Tsn

The fourth article (of five) from public relations expert, Nancy Trent is up today on our blog. In "Be The Brand Everyone Is Talking About" Trent states, "Every brand possesses unique angles that can capture media attention. The key lies in identifying these angles and effectively communicating them to the right journalists. In a world rife with distractions, your brand’s story must resonate, be memorable, and easy to share. Achieving this requires relevance, timeliness, and creativity to capture the interest of news reporters." Nancy's tips on generating PR are something anyone can do with a little time, energy, and elbow grease. Enjoy the articles. Final in the series will go out next Monday. https://lnkd.in/e3jrMvEw

PR requires time - and patience. It can be a challenge to explain to clients that it can take time to see results when reaching out to media to pitch their news and stories. That’s understandable, as they are often looking for immediate return on their investment in public relations. But if a reporter isn’t familiar with your brand—maybe you’ve never done much PR in the past—it may take a few touches to get their attention. When asked how long it takes to see results from media relations, I’d give it three to six months to build momentum. If you're looking for faster results, you may want to invest in paid media like an ad. If you don’t see immediate results when you invest in earned media through PR, don’t give up. Have patience. And give it a little time. #PRTips #B2BPR #publicrelations

We asked our community of PRos to share what they consider to be “in” for publicists to know this spring for pitching success. 💡 Their response? To focus on being authentic, transparent in your communication, as well as several other tips we outline below to help you achieve effective PR execution this season. 🌷 https://hubs.ly/Q02qZ1d80