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You can’t manage without measuring. If you’re running a Shopify store and Google ads, this is very true. One of the biggest problems I see with accounts is that the tracking set-up is often incomplete or incorrect. Sometimes no conversions are being tracked at all, meaning the account has no way of telling you if you’re getting profitable results, or any at all. I get it, they don’t make it easy. Add into the mix, the Shopify checkout extensibility upgrade. This is the new framework which aims to make it easier for all Shopify sellers to customise their checkout experiences, using apps rather than code. If your team or developers have set up tracking via additional scripts, these will need reviewing & updating. As I’m currently doing this process for clients, I thought I’d share some things to look for: Checking your home and order confirmation pages for tags to see what’s been set up. Moving from using scripts to setting up custom pixel-based tracking for conversion tracking and dynamic re-marketing, GA4 and Google Tag Manager. Ensuring that your events pull through monetary values in your e-commerce reports in GA4 via Google Analytics 4 revenue tracking. Removing old tags - for example, Universal Analytics, and any associated audiences within Google Ads. Also updating your custom audiences with new page/url parameters. So, make sure you’ve made the necessary changes to keep your tracking accurate and to have confidence in your investment & results. To support you, I’m offering 2 free audits to Shopify stores to look at your set-up and recommend fixes. DM me to apply. #GoogleAds #PPC #Shopify
