Clickstrike’s Post

Feeling overwhelmed by HubSpot's "Hub" offerings? Let's break it down! Marketing Hub: Imagine this as your lead-generating machine. Emails, social media, lead nurturing - it's all here to help you attract new peeps, turn them into fans, and track your marketing results. Basically, it's like a dating app for your business - but way less awkward! CMS Hub: Think of this as your website's control center. ️ Here you can build stunning landing pages, manage your blog, and make sure Google loves your site. It's all about creating a website that's easy to use and makes a killer first impression. Content Hub (Formerly CMS Hub): This is the new and improved version of CMS Hub, with a serious content strategy obsession. It's got all the website building bells and whistles, but also superpowers for managing your content. Think content calendars, SEO tools, and even AI that suggests content ideas! Basically, it helps you become a content creation rockstar.

The Secret to Growing Your SaaS Without Spending Big Bucks A lot of SaaS founders think they need to spend huge amounts on ads and campaigns to get traction. But what if I told you that organic growth is not only possible but powerful? Here are 5 low-cost (or no-cost) marketing strategies I’ve used to help bootstrapped SaaS companies scale without the massive spend: Create a Free Product Offer something valuable for free (tool, template, resource) that addresses a real problem your target market has. This will attract your ideal customers and build trust. Collaborate with Complementary Businesses Teaming up with other companies that serve the same audience can double your reach. Think joint webinars, content sharing, or co-hosted events! Master Content Marketing & SEO Start creating blog posts that answer your audience’s burning questions. Use long-tail keywords to get organic traffic that grows over time. Engage in Online Communities Whether it’s LinkedIn groups, Reddit, or specialized forums, engage, share valuable insights, and build relationships without a hard sell. Build a Social Media Tribe Social media isn’t about broadcasting your product—it’s about connecting and building a community. Start engaging, sharing your story, and being helpful.  The best part? These strategies won’t cost you a dime—just time, effort, and creativity. So, what’s your favorite low-cost strategy for growing your SaaS? Let’s chat in the comments

𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐑𝐎𝐈 𝐰𝐢𝐭𝐡 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐁𝟐𝐁 𝐒𝐚𝐚𝐒 🔻 Want to squeeze more value out of your B2B SaaS content marketing? Here's the recipe for maximizing ROI 👇 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗣𝗲𝗼𝗽𝗹𝗲 👥 Understanding your target audience is the first step in effective content marketing. When you know their pain points and goals, you can direct the right message to them. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 📝 Create insightful content that offers genuine value to the readers. Provide original data, industry trends, and actionable tips that help customers. 𝗚𝗲𝘁 𝗙𝗼𝘂𝗻𝗱 (𝗦𝗘𝗢) 🌐 SEO is the best way to get organic traffic through the internet. Invest in SEO specialists who can rank your content and website on top search results. 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗔𝗰𝗿𝗼𝘀𝘀 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 📱 Don’t just publish and pray. Actively promote your content across various social media channels and industry communities that your target audience uses. 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 📈 Track key metrics (website traffic, leads, conversions) to understand what’s working and what’s needed to be fine-tuned for better results. Remember, there is never one perfect way. Content marketing is a long-term investment for B2B SaaS that requires patience. However, consistent efforts provide exponential rewards in terms of skyrocketing growth. If you are looking to amp up your SaaS company through content marketing, 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘥𝘰𝘸𝘯 𝘣𝘦𝘭𝘰𝘸 “ROI” and we will get back to you with a personalized strategy! 👇 #B2BSaaS #ContentMarketing #ROI

The best SaaS companies know how to turn Tech into Marketing Magic 🤖 Engineering as marketing is a tactic that leverages your tech skills to create free tools. These tools serve as lead magnets, enhancing awareness of your main product and attracting new users. A great way to diversify from traditional marketing channels. But how to properly do Engineering as Marketing? 👂 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲'𝘀 𝗻𝗲𝗲𝗱𝘀 - Your Engineering as Marketing tool should address a major problem your audience faces. - Talk to users, run surveys, look at what they're searching for, or check their help requests to figure out what they need. - Since creating a tool takes time, you want to be sure it's worth it and won't waste your team's efforts on something that won't bring in new users. 🛠️ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼𝗼𝗹 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗼𝗻𝗲 𝗻𝗲𝗲𝗱 When crafting a tool aimed at marketing, prioritize simplicity and user-friendliness: - It should do one thing and do it well: Pick a common problem and offer a clear solution. - Make sure it provides immediate benefit quickly, without a complex setup. - Ease the way for users by providing open access, without requiring them to sign up or log in first." 📣 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝘆𝗼𝘂𝗿 𝘁𝗼𝗼𝗹 You can promote your tool across a variety of channels to maximize visibility and user engagement: - Social Media: Tap into your existing followers if you already have an audience. - Owned Channels: Use Emails, in-app messages or your blog to create compelling content around your tool. - SEO: Optimize for search engines so that your tool appears right where users are looking for solutions. Capitalize on high-traffic keywords. - Paid Ads: If the leads you acquire through your free tool convert well, at a reasonable CAC, promoting your tool through paid channels makes total sense. The playground of Engineering as Marketing is amazing, especially in the SaaS industry. ----- What are the best examples of Engineering as Marketing you’ve seen? Curious to get your best examples, especially from not-so-famous companies 👀

Run your marketing like a media company they say. Easy to say, but what does that actually mean?? Here's how we interpret it at Supered: - Consistent: Create consistent engaging content that people can watch. - Brands: Run multiple series with indepedent brands and "twists" - Brand -> Network: Don't promote the brand. Promote the people creating the content on a network So what does that look like for us (and we are still figuring this out). We run 9 series: - Coming in Hot: Matt's take on RevOps and Leadership - Supered Dupered Updates: Our product "launch series" - fun way to talk about new features - Supered N' Friends: We feature other products we like - SURGE: We host user group sessions on how to use Supered - Illuminating Supered: We teach people tactical ways to learn and use supered - Supered JAMs: We create Music videos for our Nearbound partners - Fast and Tierious: We talk to HubSpot solutions partners about lessons learned scaling in the HubSpot ecosystem. - Learn with me: Supered sales show what they are learning in Supered and how to apply it for practical use cases AND introducing a new one called - Show Me Your (Tech) Stack: Talk to Revops leaders about their 5 favorite tools and why? That's alot of darn content. One might call it a butt-ton (actually metric). And this doesn't even include - Funny vids from Chris van Praag⚡️ - The "learn with me" content from Caleb King - The Supered solutions from Ashley Freter 🩷, Lindsey ⚡️ Smith, Lindsay John ⚡️ - The "Spill the Tea" with Lindsey ⚡️ Smith & Ashley Freter 🩷 - The "building services" with Blake Lytle - The Admin Hug with D'Ana Guiloff and Kyle Jepson Here's the point. You could argue we have 15 series. And have 11 employees. Running as a media company is more than just "marketing go make content for us." That fails. It has to be a company-wide initiative. Everyone contributes to creating content. At least, that's our take and how we are testing it. What do you think? How are you trying to run "B2B" as a marketing company? Any tips Travis Tyler??

Over the last year, Campfire Labs has worked with some of the fastest growing SaaS companies. And I’ve realised the traditional marketing agency model is broken. Most agencies are too rigid in how they work with customers. Even if some claim to adopt a fungible 'credit' system, in which you exchange cash for a variety of content assets, in truth you're usually just getting longer or shorter versions of the same thing. A long blog post or short one. Too bad if you don't need any blog posts, because that's all they got. Many agencies are also slow to adapt to the changing market. I get it—the market changes hella quickly 😰 but we as agencies need to meet marketing teams where they are, and offer the assets that are working in our new zero-click reality. At Campfire, we've started working with customers to support them across more types of work on more flexible terms. That means we help high-growth SaaS companies execute on their marketing campaigns by creating all the content they need—content strategy, copy, design, social, everything—all on flexible terms. Plus we don’t lock customers into long contracts, and you can adapt the services you use month over month. Snappy social videos one month, event-based talk tracks and decks another, long-form research reports the next. I'm super proud of all the work the Campfire team is putting into delivering our flexible services. I feel like we're meeting customers where they want us to be right now. Feels good find an agency model that actually works.

A SaaS brand in the developer space lacked inbound leads. Here’s the reason: They were pumping out blog content, but got low MQL volume. So we deconstructed their content marketing strategy. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝘂𝗻𝗱: There was TOFU (lots), MOFU (some), BOFU (few case studies). Worse, the little MOFU content wasn’t showing their expertise. It didn’t carry their best-fit clients further along the buyer journey/funnel. BOFU content had poor engagement. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗶𝗱: Defined the key messages at each funnel stage. Tied proof points and specific content types to each stage. Created MOFU content that showed their expertise - both technical and use-case based. Reworked existing BOFU/case studies so skimmable. Realigned the editorial calendar. Published consistent split of TOFU, MOFU, BOFU content. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁: 9% increase in lead conversions directly attributable to blog content. That’s a clear signal their messages and content mix are speaking to the ICP/buyer. In the right way and at the right time of their journey. Next step is building momentum. Rinse. Repeat. Reuse. Recycle, Repurpose. ↓ ♻️ Repost if you think this will help your network. P.S. if you see yourself in my client and: - you're a SaaS startup or scaleup - you have an audience online - you post regular content - you want to scale your content marketing - you want to convert your content into clients - you want to your GTM actions into generate MQLs - you want to grow I'm looking to work 1-1 with some brands to help them do just that. For more ideas on turning content and copy into clients, follow @Di Mace OR... if you’d like to chat about ways to scale your content and generate leads, DM me.

I double my client sales in just 35 days. Here's the ultimate guide to content marketing success. Step 1 is having a solid strategy. It helps you achieve: 1. Higher engagement 2. Better conversion rates 3. Increased sales (most important) With a strategy in hand, you're ready to boost your sales. I’d like to share these 8 powerful tactics that will help you achieve it as well. 𝐍𝐨𝐭𝐞: 𝐈𝐭’𝐬 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐭𝐡𝐞𝐦 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐨𝐟 𝐚𝐥𝐥 𝐬𝐢𝐳𝐞𝐬: SOOO the very first one is… 1. 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Understand who your customers are to create content that resonates and drives action. 2. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫: Plan your content ahead to ensure consistency and relevance, keeping your audience engaged. 3. 𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Use keywords strategically to improve your search rankings and attract organic traffic. 4. 𝐇𝐢𝐠𝐡-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Produce valuable, informative, and engaging content to build trust and authority in your niche. 5. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: Leverage social media platforms to amplify your content reach and drive more traffic to your site. 6. 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Nurture leads with personalized email campaigns that guide them through the sales funnel. 7. 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭𝐬: Weekly review performance metrics to tweak your strategy and maximize results. - Double your sales with these proven tactics. 😎 ♻️ Follow me for more updates and SEO strategies: Rafay Waqar

9 ways marketing SaaS companies are acquiring and retaining more customers After talking with a lot of awesome people, this is what I learned about how they are getting and keeping their customers. 1. They are writing content that is different from traditional SEO strategies. They use customer feedback and topics that they know will help their customers. They also only use their platform a lot, which is something I like. 2. They are doing activities like webinars. Their key people are also appearing on podcasts and interviews. 3. They also have a social media strategy that acts as their brand awareness channel. 4. They have extensive documentation. And they have written about every possible thing you can think of about their product. And none of this has to do with SEO specifically. 5. Some of them personally onboard their customers (which is kind of a demo thing) 6. They also send out newsletters that share behind-the-scenes of what they're doing at the company. 7. They sometimes run ads and also sponsor things like events and newsletters. 8. They have simplified their user flows and their onboarding experience. So that users experience the "Aha" moment fast. 9. And lastly, they have such a great product that most of the customers come through word of mouth.

Founder: We need to add $1M in marketing-sourced revenue. Me: Here are the 3 phases you need to go through: 1. Experiment new tactics with a marketing backlog 2. Find winning tactics and repeat to prove viability 3. Integrate profitable tactics to the main strategy Founder: "We don't have time, can we skip to phase 3?" Marketing is not a one-shot trick. There is a false belief among founders that marketing is some sort of magic button. "Launch a PR campaign and ads, then it will go viral with a growth loop". In fact, marketing is the exact opposite of a one-shot magic trick. - Small start → Every programs start from a simple experiment - Failures → A lot of experiments fail (that's part of the process) - Expertise → You need a variety of skills (copywriting, design, ops) - Not always repeatable → Some tactics quickly reach a glass ceiling It's an ongoing iterative process. Plus not every determining elements of the system are under control: - The market and audiences are always evolving - Algorithms are unpredictable and changing - New buying trends appear every year In other words, marketers are working within a chaotic system. There is an endless list of unpredictable determining factors. And they can control only a fraction of those factors. So that's why they often say "it depends". By definition, the only way to work in a chaotic system is with a 'test, learn, eliminate, iterate' methodology. And that's how you build programs that bring $1M of marketing-sourced revenue. Founder: "Ok... So how do I build this program exactly?" I've included in the graph an overview of the 3-phase roadmap: 1. Experiment new tactics with a marketing backlog (test) Depending on the stage of your business, you should allocate 60 to 20% of resources into testing. Test new channels, messages, tactics, growth loops, etc. Always track one north star metric and run weekly experiments. 2. Find winning tactics and repeat to prove viability (iterate) When an experiment has early performance signals (e.g. demos). The question is: should we try this experiment again over an other one?. Then pick the best tactic and experiment again with more resource. 3. Integrate profitable tactics to the main strategy (scale) If the tactic is repeatable (it gives you a scalable access to your SAM), you can plan long term. At this stage the goal is to connect it to other functions (sales, ops, leadership) to make sure it becomes part of the business. Then it's all about discipline, organization, and consistency. *** Follow me Pierre Herubel for daily marketing tips. PS: My best tip for hiring B2B marketers - show me your backlog, and I will tell you if you are a great marketer.