Matt Bolian ⚡’s Post

Do you have limited resources for marketing? It SUCKS, I know. Don't do this ⬇️ 1. Don't Promise the Moon if you can't do it 2. Don't Post the Same Spam Everyone Else Does 3. Don't Ignore the Sales Script Do this ⬇️ 1. Create Authority-First Content 2. Build a Strong Social Media Presence  3. Generate Inbound Demand with an Entry Offer Most businesses will skip (1), start with (2) and forget (3). - They start with a blank paper and think "let's write" - They publish 'all over the place' and then abandon - Their offer doesn't fit the audience level of trust As a result, they create weak content: - They create commodity content that doesn't stand out. ⟹ 60% of marketers report that content is too generic and fails to engage their target audience effectively (Content Marketing Institute). - They have a 'stop and go' approach. ⟹Companies that publish consistently see 2-3 times higher traffic and better engagement compared to those with sporadic posting schedules (HubSpot). - Their audience thinks, "What are they doing?" due to mixed messages. ⟹ Consistent brand presentation across all platforms can increase revenue by up to 23% (Lucidpress). Most founders and CEOs in this situation abandon after a few weeks. "Content is not a good fit for us, we've tried" "This is not what we have expected" But here's the truth: If you can't launch a full content strategy at scale, start from a minimum viable content strategy (MVCS). Experiment with it. And then expand to a full content ecosystem. MVCS (Minimum Viable Content Strategy) → Experiment → Iterate → Expand Here are three significant benefits of this approach: 1. It offers a clear and structured plan to initiate your efforts. 2. You can systematically enhance your content creation abilities over time. 3. It guarantees a consistent growth in inbound traffic, effectively mitigating the risk of burnout. It's crucial to implement your minimum viable content strategy now to capitalize on these advantages. Tell me in the comments if you have any questions, I'll answer. --- 🔁 REPOST to Save Comment "client", and I will send you how we work to acquire clients. PS. DM me and learn how I can scale your business. Follow me (Filip Sliwa) to finally increase your sales! Inspiration from Pierre Herubel

"Marketing isn’t WORKING!!!" If you’re an accounting, CFO, or tax advisory firm, chances are you’ve felt this frustration. If your marketing efforts aren’t delivering results, it’s because marketing has changed. Audience is making decisions differently, consuming content differently, and responding differently. Let’s break it down: 1. WHAT has changed Ads used to generate quality leads faster, but now? You need more effort for less ROI. Organic content used to gain traction quicker; now it takes longer and requires consistency. You could skip personal branding or podcasts before—not anymore. DMs and outreach once had higher response rates, but conversion cycles are getting longer. 2. WHY it’s changed Oversaturation: People are overwhelmed with content, ads, and outreach. Attention spans are shrinking. Buyers are confused by too many options, frustrated by constant noise. 3. WHAT works now Communities: Buyers trust peers more than ads. Communities are influencing decisions. Consistency: Smaller attention spans mean consistent content keeps you visible. Content Mix: Focus on middle- and bottom-of-the-funnel content—think video case studies, "How I did X" posts, and process breakdowns via Loom. How to Adapt? → Research your audience deeply. What do they care about? What keeps them up at night? → Find your niche. The narrower, the better. → Post consistently. Build trust by showing up. → Leverage niche platforms. Be a guest on relevant podcasts and speak at niche events. → Create your own community. Engage with your audience on a deeper level. → Revamp your content strategy. Ensure you have a balanced mix of thought leadership, case studies, and actionable advice. Marketing is evolving—and winning requires strategy, execution, and time. Not sure where to start? Let’s work together to get your marketing back on track. Click on 'Request Services' to get started ↖

Looking to boost your pipeline with founder-led marketing? We offer three tailored approaches. Whether you want it done-for-you or done-with-you, we’ve got a strategy to fit your needs. 1.) ‘Done-for-you’ founder-led video engine Best for: Execs comfortable with making video content, who understand its versatility—repurposing it for short-form clips, newsletters, and cross-channel distribution. Perfect for those who only have 1 hour per week to create content but want maximum impact. Not for: Execs who aren’t passionate about showcasing their unique perspective, company updates, and personality to potential prospects or who have limited experience with short-form or long-form content. 2.) ‘Done-with-you’ founder-led consulting Best for: B2B companies with internal marketing teams ready to execute a content engine but seeking our SAUCE™ Recipe systems and frameworks to fast-track results and avoid common pitfalls. Not for: B2B companies lacking marketers who can ideate, edit, and distribute content that’s both insightful and entertaining. 3.) Founder-led ghostwriting (Running this successfully for a few months now) Best for: Execs looking to dip their toes into short-form content with minimal investment, while our team handles all the heavy lifting—crafting 5-6 strategic posts per week to build influence and drive engagement. This includes our proven warm outbound strategy for higher reply rates and our AI redistribution system to amplify content across other channels or the LinkedIn company page. Not for: Founders who have the time and passion to consistently create their own strategic content every day. — Let’s chat if you’re looking for a founder-led content solution that fits your organization best.

Why is traditional attribution software not good enough for marketing? Because it doesn’t track the most important marketing activities like creating demand. Attribution tools are good at measuring activities that capture demand that already exists. For example, if someone visits your site and schedules a demo after seeing a Google Ad, attribution tools can tell you where that lead came from. However, the main problem with attribution is that it doesn’t reveal what actually motivated someone to schedule the demo in the first place. This results in companies spending too much on capturing demand rather than creating new demand because it’s easier and more straightforward to monitor. When we look at long-term marketing strategies like podcasts or organic LinkedIn content, we see that these can't be accurately measured with traditional last-touch attribution models, which always credit the final interaction point (e.g., Google Search, Website, Ads...). By only focusing on marketing activities that traditional models can measure, you're missing out on making the most significant impact with your marketing. Furthermore, if a podcast is drawing a lot of listeners from your target audience and building your brand reputation, it wouldn’t make sense for a company to end it just because it's not leading to direct results. One way to address this is to add a question on conversion forms like "Request A Demo" that asks "How did you hear about us?". Or you could ask them directly during sales calls as many companies do, though they might not give accurate answers because they feel pressured by the salesperson. This approach often reveals which marketing efforts your customers find most impactful, especially those that are hard to track with attribution. Here’s a simple truth about marketing: Not everything can be measured, and just because something can’t be measured doesn’t mean it’s not effective. Often, those hard-to-measure activities are the ones that bring the best results in the long run.

Humans were made to tell stories. Of course, how we tell that story is important—see our Process page for more on our Story+System+Send℠ methodology. We also never forget that the story is a means to an end: achieving business results. But the question arises: What kind of stories are we actually telling? And what kind of person or organization tells them? Welcome to what we call Redemptive Marketing. We think it’s important to start here because we want to ensure we’re a good fit culturally and relationally, and that our perspective on craftsmanship mirrors yours. What is Redemptive Marketing? Redemptive Marketing is a human- and organic-first approach to marketing that seeks to integrate the best parts of our whole beings—spiritual, emotional, intellectual, physical, and so on. In general, we work toward the guidelines offered in Praxis’ Redemptive Entrepreneurship and Redemptive AI playbooks, among others. In addition to those, we try to think through the following seven principles of what we call redemptive marketing. Organic-first: Word-of-mouth and referral marketing, centered around genuine community interactions, are the most effective. Authentic storytelling, where founders and experts share real, tangible value, drives growth. Our methodologies maximize your organic content efforts. Hopeful, not hyperbolic: We avoid exaggerated claims and fear-based tactics. Instead, we share stories of real people positively impacted by the brand, promoting clarity, respect, and sustainable content. Calm: A stress-free environment fosters creativity and productivity. We prioritize calmness, allowing for effective, focused work. Our async, task-based approach supports this philosophy. Holistic: Component-based design ensures scalability and efficiency. We view brands and communities as interconnected wholes, embracing insights from various disciplines to inform our work. Transparent: Honesty in all practices, including pricing, builds trust. We document everything for clarity and transparency, aligning our marketing messages with reality. Generous: We donate 10% of our gross revenue to the non-profit All Access, guided by principles of economic wisdom and capital stewardship. Sabbath and Shalom: We advocate for rest and reflection, incorporating rhythms of rest to sustain our work and lives, allowing us to serve with grace and peace. Read our philosophy → snapmarket.co/philosophy We want to bring a fresh approach to marketing—not only the content but the process of creation, especially in the age of AI. We want to redeem marketing itself. Join us!

[2 Min Read - 5:38 Video] Elevate your marketing game with innovative approaches, creativity, and personalised content. Stay ahead of the competition. #b2bsales #b2bnewbusiness #digitalselling #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #b2bLiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales #b2bvideo

[2 Min Read - 5:38 Video] Elevate your marketing game with innovative approaches, creativity, and personalised content. Stay ahead of the competition. #b2bsales #b2bnewbusiness #digitalselling #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #b2bLiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales #b2bvideo

[2 Min Read - 5:38 Video] Elevate your marketing game with innovative approaches, creativity, and personalised content. Stay ahead of the competition. #b2bsales #b2bnewbusiness #digitalselling #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #b2bLiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales #b2bvideo

[2 Min Read - 5:38 Video] Elevate your marketing game with innovative approaches, creativity, and personalised content. Stay ahead of the competition. #b2bsales #b2bnewbusiness #digitalselling #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #b2bLiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales #b2bvideo

Content-only programs are a band-aid that'll cost you more money in the long run. And that’s bad business. If your marketing isn't: - building brand awareness and growing your visibility - bringing you high-quality conversations with A+++ leads - consistently converting into sales A content-only program isn’t going to help you. • There’s not a secret post that you need to learn. • Your posts don’t need to follow a particular format to a “t” • You don’t need to stalk the gurus’ pages and comment like a stalker to get noticed The issue isn’t really even what you’re talking about (likely you need to make some small shifts though). The issue is HOW you’re talking about the things you do. Here’s the brutal truth -  If you're talking to the right people with the right message, they're going to read your post. Whether it's a short mic-drop moment or a "grab-your-coffee-and-a-scone" post, they'll read because: • you're connecting and resonating with the conversation already going on in their head • they feel like you're reading their mind • you’re helping them bridge gaps that are keeping them from getting to their goals. If your marketing isn't doing that currently - a content-only program isn’t going to solve your problem. Content-only programs focus on prompts, not positioning If you’re not getting the sales you want, as consistently as you want - you’re not currently positioned as the person your audience wants to pay. You're beyond templated posts and surface-level prompts. Spending your time on those things will only result in you being in the same place 6 months from now. And that’s not acceptable. That’s why we immediately work on your offer and offer positioning when we work together in the Content Accelerator program. I work with you to identify the best way to position you as the go-to solution and what differentiates you from all the alternatives. And then I help you communicate that within your marketing so your ideal client is activated to reach out. And you don't have to learn a whole new system or post in a specific format or follow a plethora of “rules”.. We just shift HOW you talk about things so that your messaging and marketing do a lot more of the heavy lifting. Many of my clients have been able to consistently attract 1-3 additional high-ticket clients within a few months of working together. Without doing more. If you're done wondering "When's it going to be my time?" and are ready for your content marketing to consistently generate high-quality conversations, clients, and cash… DM me "Content" There are 3 spots open for the Content Accelerator.