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YouTube and TikTok are surpassing traditional TV. More and more people are now watching videos on their phones and computers rather than watching TV. I’m one of those people who doesn’t watch normal TV anymore. I’m not a sports fan so I really don’t need a DSTV subscription. Most people are watching these videos on their phones. I notice that even outside of YouTube with my own websites most of my traffic is from mobile especially if it’s from Google so my mobile optimisation is more important than the desktop UX optimisation. We marketers must shift the way we think to adapt to these user behaviours. #digitalmedia #traditionalmedia #userbehaviour

Improving user experience for all is our primary goal. Our inclusive accessibility testing solutions are meticulously designed to ensure that the digital products are accessible to users of all abilities. We conduct thorough accessibility tests, assessing factors such as screen reader compatibility, color contrast, and keyboard navigation to identify and address potential barriers. By prioritizing inclusivity in digital strategy, we not only comply with accessibility standards but also unlock the full potential of the brand by reaching a wider audience.     Partner with us to make inclusivity a cornerstone of the digital presence and create meaningful experiences for all users.    Learn more about our accessibility testing services at https://lnkd.in/dUATPT9F Connect with our experts at https://lnkd.in/d7HEW7qd #rtctek #roundtheclocktechnologies #accessibilitytesting #digitalaccessibility #accessibilitytestingservices #testingservices #qualityassurance   

Imagine navigating a city with unclear street signs or buildings without doors or clear directions. Frustrating, right? 😣 That's what the internet can feel like for neurodiverse individuals if websites aren't accessible. Web Content Accessibility Guidelines (WCAG) is sooo important when creating a city map with clear directions, accessible buildings, and inclusive public transportation. It's about making sure everyone can fully participate in the digital world. Netflix is great example of a company that prioritizes accessibility. They offer features like audio descriptions for visually impaired users, closed captioning and subtitles for those who are deaf or hard of hearing, and keyboard navigation for people with motor impairments. WCAG is strategic decision that can help you improve a stronger brand, have a faithful customer base and contribute to a more equitable ecosystem. #Accessibility #UI #UXDesign

When Accessibility Breaks, So Does User Experience. As someone who relies on assistive technology, I’ve always appreciated platforms that prioritize accessibility and Netflix was always one of these key platforms. However, Netflix recently removed the heading structure for “My List” making it difficult for screen readers to navigate and locate ongoing programs. This seemingly small change is a big deal. For avid Netflix users, being able to quickly find their favorite shows is essential—and when accessibility features break, the experience for people with disabilities becomes frustratingly incomplete. Beyond the user frustration, broken accessibility can result in loss of business and revenue. Alienating a significant portion of users means losing subscribers who value an inclusive experience. It’s a reminder for every product team: accessibility isn’t just a “nice-to-have” feature—it’s fundamental to creating a seamless user experience for everyone. Let’s prioritize inclusion from the ground up. #UX #Accessibility #InclusiveDesign #Netflix #DigitalInclusion

As children, many of us learned the value of rewards. Our parents didn’t simply hand us everything we asked for. Instead, they employed a #method that made us feel as though we had earned our #rewards. Achieving X% in exams could earn us a coveted video game. New clothes were bought on special #occasions such as festivals, birthdays, or family weddings. Dining out at #restaurants was reserved for recreational outings like watching #movies. Today, the landscape of rewards and satisfaction has changed significantly. It's now common to see parents yielding to every whim and demand of their children. A family outing often ends with parents buying a toy to placate their child. This shift extends to adults as well, who derive satisfaction more from the act of #purchasing than from the product itself. The mere activity of purchasing releases dopamine, giving a fleeting sense of pleasure. 🎯The Diminishing Return of Frequent Purchases However, frequently purchasing items will eventually dampen the amount of #happiness derived from the activity. This is a classic example of the diminishing rate of marginal utility. Initially, buying a new item brings significant joy, but as the frequency of purchases increases, the satisfaction from each additional purchase decreases. The thrill wears off, and the pleasure derived from buying new items diminishes. ▶️The OTT Platform Phenomenon The most profound impact of this phenomenon is evident on #OTT platforms. While the #digital age has made an abundance of #content readily available, only a few #platforms truly stand out. The ones that do well have recognized the need to augment their offerings, increase variety, and explore different #genres to retain their audience's interest. 👨🏻💻The Role of Technology in Sustaining Engagement To counteract the diminishing returns of content consumption, the adoption of cutting-edge technology will play a crucial role for OTT platforms. Technologies such as #VirtualReality (VR) and #ExtendedReality (XR) offer immersive experiences that could redefine how we consume content. These advancements promise to engage viewers in ways that traditional viewing cannot, providing new avenues for excitement and satisfaction. Our #consumption habits have evolved, but the underlying principle of diminishing marginal utility remains unchanged. To sustain happiness and satisfaction, both consumers and providers must recognize the importance of variety, quality, and technological innovation. Just as our parents once taught us the value of earning our rewards, today's consumers must learn to seek more meaningful and #sustainable sources of satisfaction. The future of #engagement, particularly for OTT platforms, lies in leveraging #technology to create immersive and diverse experiences that keep the joy of discovery alive.

Digital #accessibility for users with epilepsy is so important! Imagine trying to navigate a website or use an app & the flickering animations, red color flashing and rapidly changing content triggering seizures or worsen the condition for individuals with #epilepsy. #a11y

Is Your Design Speaking the Wrong Language? Design is a conversation, and affordance is the language. Instagram’s transition from IGTV to Reels perfectly illustrates the power of clear, intuitive design. What went wrong with IGTV? ❌ Ambiguity: The IGTV button left users wondering, “What is this for?” ❌ Poor Placement: It felt out of place, disrupting the user flow. ❌ Low Engagement: The unclear purpose made it easy to ignore. Why Reels Thrived: ✔️ Intuitive Interaction: Clear affordances encourage quick creation and sharing. ✔️ Seamless Navigation: Swipe-friendly, binge-worthy, and aligned with user habits. ✔️ Trend Alignment: Short-form content that meets today’s demand for instant entertainment. The Lesson? Good affordance = effortless engagement. When users know what to do without thinking, features thrive. Is your product speaking the right language to your users? Let’s explore how design clarity drives impact! #UXDesign #AffordanceMatters #ProductDesign #DesignThinking #UserEngagement #InteractionDesign #UserExperience #DesignLessons #IntuitiveDesign #CreativeUX #crmdes #DesignStrategy #DigitalExperience

🎮 Understanding Player Behavior with Personas 🎮 Ever wonder how personas can deepen insights into player behavior? In my latest blog post, I break down how to use personas in game design to create more engaging, player-centered experiences. If you’re looking to connect with your audience on a whole new level, check it out here! 🚀 https://buff.ly/3NLHrhi #GameDesign #PlayerExperience #UXDesign #Personas #UserResearch #GamingIndustry

Hello Everyone! Let's keepup the challenge of hashtag#100daysofUIUX This post is about Day 33-34  had done a fun activity open the website provided below and should pick any 3 UX case studies. and note down the observations in a notebook or wherever you like for your future reference. https://lnkd.in/erKQFZbE so now here are my 3 UX case studies 1.Instagram Monetization the scary future of instagram Predicting the future of any platform is inherently speculative, but there are several potential trends and concerns that could shape the future of Instagram: ▪ Increased Influence of Algorithms ▪ Content Regulation and Moderation ▪ Mental Health and Well-being ▪ Augmented Reality and Virtual Reality ▪ Privacy Concerns 2.Spotify Wrapped 6 psychology principles that make it go viral every year. ▪ Self concept:Spotify Wrapped taps into users' self-concept by reflecting their music listening habits back to them. ▪ Emotional connection: Music is deeply tied to emotions and memories. Spotify Wrapped evokes nostalgia by reminding users of the songs and artists that defined their year. Emotional content is more likely to be shared, as it resonates with others on a deeper level. ▪ Social proof: When users see their friends sharing their Spotify Wrapped summaries on social media, it creates a sense of social proof.  ▪ Reciprocity: his triggers the principle of reciprocity, where users feel compelled to reciprocate by sharing their Wrapped summaries with others. ▪ Visual appeal:Eye-catching visuals increase the likelihood of engagement and sharing on social media platforms. ▪ Gamification: Users strive to discover new music, listen to their favorite songs repeatedly, or achieve specific listening milestones throughout the year to improve their Wrapped results. here comes 3.Apple Sleep Notification ▪ One simple way Apple could improve your sleep habits ▪ Customizable Reminders ▪ Notification Options ▪ Sleep Tracking Integration ▪ Suggested Activities ▪ Progress Tracking #100DaysOfTech #TechChallenge #LearnTech #TechJourney #CodeEveryday #TechLearning #ProgrammingChallenge #TechSkills #DailyTechChallenge #TechProgress #CodeChallenge #100DaysOfCode #TechMilestone #DailyCoding #TechExplore #CodeLearning #TechCommunity #CodingJourney #TechEnthusiast #LearnToCode #edam  Yasasvi Mandapati Abhishek Nagaraja

Meaningful experiences have the power to transform lives. Our inclusive accessibility testing services are designed to help organizations create meaningful experiences by ensuring that digital products are accessible to users of all abilities.  We conduct comprehensive accessibility tests, covering a wide range of assistive technologies and user scenarios to identify and address potential barriers. By prioritizing inclusivity in the digital strategy, organizations not only comply with accessibility standards but also create experiences that resonate with all users.  Collaborate with us to build a more inclusive brand, expand your audience, and achieve lasting success and impact in the digital space. Learn more about our accessibility testing services at https://lnkd.in/dUATPT9F   #rtctek #roundtheclocktechnologies #accessibilitytesting #digitalaccessibility #accessibilitytestingservices #testingservices #qualityassurance