hey, that's us 🥹
Three Princeton students developed a platform for teachers to review code. One day, they added a charming little feature... It was SO GOOD they dropped everything to work on it. Story of how 3 classmates stumbled on a product used today by 𝟐𝟓𝐌 𝐮𝐬𝐞𝐫𝐬 / 𝐦𝐨𝐧𝐭𝐡 👇 Introducing James, the founder of CommandBar 🔥 The story of this guy is nuts... James initially built a startup to solve a problem he had as a student. A tool for computer science teachers to give feedback on their code. After piling up features their product had a problem... It had become incoherent 😣 The team decided to introduce a feature to fix product usability. >> A CMD+K shortcut ⌨️ It was an epiphany! 🤯 It worked so well they thought: "Why don't more products have this interface?" So the team decided to apply to YC with this idea. They thought: "If we get in, we'll work on this business for the summer" They got in! 𝐅𝐢𝐫𝐬𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 James & his team hacked the Superhuman signature API. It allowed them to find the emails of founders already familiar with CMD+K. They recorded demos & sent them to these founders... Boom: 30% reply rate! It was the seed of their initial customer base. Word of mouth kicked it: "We weren't doing anything intentional to cultivate inbound. It just happened" 𝐓𝐡𝐞 𝐜𝐫𝐢𝐬𝐢𝐬 & 𝐁𝐨𝐥𝐝 𝐦𝐨𝐯𝐞𝐬 But then the tech bubble burst two months after their Series A. They realized they had a bull market product in a bear market. The team had to react fast... A couple of bold moves changed everything for them: 1. Repositioning They repositioned to compete in the digital adoption space. Adding features and changing their marketing and sales strategies Embracing an existing category changed everything. "We would spend 20 min explaining what CommandBar was. After that, it took us 2 min" 2. Build the minimum The list of missing features to compete in that category was endless... Using 3 unique insights below, the team re-invented the space one feature at a time. 3. Quick sales iterations James used his Sales decks to lead this iteration process. "Each week the sales team would iterate on the pitch deck, and see how the changes would land" "The sales decks of today are our landing pages of the future" 4. Embrace their category The team did their best to show on Market Maps. Then re-used them across their websites & sales materials. They also built competitors' pages: "We built competitor pages early to establish our product against others. It signals how we viewed our product". 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 The shift paid off! 💥 CommandBar grew to 25M end users and reached millions in ARR. In less than 3 years, it went from a niche product... to becoming thriving startup in a competitive space 📈 ______ A huge thank you to James for sharing his story 🙏 To watch the full interview: bit.ly/cmdbar (remove the spaces)
I would expect no less from your son Stuart Evans !!
CEO @ June.so (YC W21) | Turn your product data into revenue
4mo🔥🔥🔥🔥 🚀