"Systematic Investments in PR Measurement Sahi Hai!" (Systematic Investments in PR Measurement is the Right Choice) The PR industry struggles with establishing consistent, universally accepted metrics, raising the broader question of how to demonstrate its contribution to organizational growth. It's unfortunate that while millions spent on advertising often go unquestioned in terms of ROI, much smaller investments in PR frequently face scrutiny. Are we still battling to defend the recognition of PR's impact? Yes, to some extent. What developments have occurred in this ongoing struggle? With this intent, BRAND BALANCE, in collaboration with CommsAdda, brings to you #PRforPR Update02 - "SIX MINIMUM BENEFITS OF PR MEASUREMENT" Thanks Siddhartha Mukherjee for the collaboration Bhaskar Majumdar Mrinall Dey (He/Him) Jyotsna Dash Nanda AMEC Measurement and Evaluation PRCAI #CorporateCommunications #Marcomm #Brandmanagement #corporatereputation
Systematic Investments in PR Measurement Sahi Hai! (Systematic Investments in PR Measurement is the Right Choice!) #PRforPR Update 02 - SIX MINIMUM BENEFITS OF PR MEASUREMENT Brought to you in collaboration with CommsAdda. AMEC Measurement and Evaluation International Communications Consultancy Organisation IPRA International Public Relations Association Institute for Public Relations PRCAI PRovoke Media Bhaskar Majumdar Mrinall Dey (He/Him) Jyotsna Dash Nanda
