Siddhartha Mukherjee’s Post

"Systematic Investments in PR Measurement Sahi Hai!" (Systematic Investments in PR Measurement is the Right Choice) The PR industry struggles with establishing consistent, universally accepted metrics, raising the broader question of how to demonstrate its contribution to organizational growth. It's unfortunate that while millions spent on advertising often go unquestioned in terms of ROI, much smaller investments in PR frequently face scrutiny. Are we still battling to defend the recognition of PR's impact? Yes, to some extent. What developments have occurred in this ongoing struggle? With this intent, BRAND BALANCE, in collaboration with CommsAdda, brings to you #PRforPR Update02 - "SIX MINIMUM BENEFITS OF PR MEASUREMENT" Thanks Siddhartha Mukherjee for the collaboration Bhaskar Majumdar Mrinall Dey (He/Him) Jyotsna Dash Nanda AMEC Measurement and Evaluation PRCAI #CorporateCommunications #Marcomm #Brandmanagement #corporatereputation

"Systematic Investments in PR Measurement Sahi Hai!" (Systematic Investments in PR Measurement is the Right Choice) The PR industry struggles with establishing consistent, universally accepted metrics, raising the broader question of how to demonstrate its contribution to organizational growth. It's unfortunate that while millions spent on advertising often go unquestioned in terms of ROI, much smaller investments in PR frequently face scrutiny. Are we still battling to defend the recognition of PR's impact? Yes, to some extent. What developments have occurred in this ongoing struggle? With this intent, BRAND BALANCE, in collaboration with CommsAdda, brings to you #PRforPR Update02 - "SIX MINIMUM BENEFITS OF PR MEASUREMENT" Thanks Siddhartha Mukherjee for the collaboration Mrinall Dey (He/Him) Jyotsna Dash Nanda AMEC Measurement and Evaluation PRCAI Minari Shah Amrit Ahuja Paroma Roy Chowdhury AMEC Measurement and Evaluation IPRA International Public Relations Association #CorporateCommunications #Marcomm #Brandmanagement #corporatereputation #measurement #bandrecall #brandanalysis #monitoring #sentimentanalysis #AVE

Systematic Investments in PR Measurement Sahi Hai (Systematic Investments in PR Measurement is the Right Choice) BRAND BALANCE & CommsAdda bring to you: #PRforPR Update 05: Ideal Metrics for PR Visibility/Output The #unit of #PRVisibility #measurement should be #realistic, #holistic and #balanced! More so, it should truly reflect your hard work. Bhaskar Majumdar Mrinall Dey (He/Him) Jyotsna Dash Nanda AMEC Measurement and Evaluation IPRA International Public Relations Association International Communications Consultancy Organisation Institute for Public Relations PRCAI ET BrandEquity Adgully Indiab #branderps #corporatebrandreputation #dataanalytics #brandmanagement

Systematic Investments in PR Measurement Sahi Hai (Systematic Investments in PR Measurement is the Right Choice) BRAND BALANCE & CommsAdda bring to you: #PRforPR Update 05: Ideal Metrics for PR Visibility/Output The #unit of #PRVisibility #measurement should be #realistic, #holistic and #balanced! More so, it should truly reflect your hard work. Bhaskar Majumdar Mrinall Dey (He/Him) Jyotsna Dash Nanda AMEC Measurement and Evaluation IPRA International Public Relations Association International Communications Consultancy Organisation Institute for Public Relations PRCAI ET BrandEquity Adgully India #branderps #corporatebrandreputation #dataanalytics #brandmanagement

💥NEWS ALERT💥 Here's what you should know about our Public Relations Media, and Stakeholder Management Course, right here in this brief illustration: https://lnkd.in/dFF2hjvw ✨ To watch the teaser video for this course, please click the link below 👇 https://lnkd.in/drSBBZkc #PR #communications #strategy #business #africa

Public Relations Institute of Southern Africa (PRISA) has launched an initiative to empower the next generation of PR and communication professionals. Set to roll out in 2025, SMARTGEN is an important step forward in fostering inclusivity, professional development and innovation. https://bit.ly/4fd5i4V #PR #communications

Incuspaze appoints Media Corridors as Public Relations partner in India Link in the comments Sanjay Chatrath Ekta Dewan Ayushi Arora Gulyani Incuspaze Media Corridors- Public Relations(PR) and ORM #mediabrief #Incuspaze #MediaCorridors #PublicRelationsPartner #marketing #PublicRelations #media

This is to certify that I am a FULL MEMBER of the Public Relations Society of Kenya (PRSK) having met the membership requirements. PRSK was established in 1971 when the founders of the Society felt the need to develop a professional body to guide and bring together PR practitioners in Kenya. The Society’s broad objective is to advance excellence in #PublicRelations and #Communication Management in #Kenya and to ensure that the practice continues to thrive within the ethical framework defined by the profession. #teamprsk #prsk #pr #comms

About the categories in Advertising: [Deadline for submission- 18th Oct 24] ▶️ Public Relations: Reputation and Issues Management: This award recognizes the effective communication in the context of an issue or reputational-management work by an agency or corporate PR team, or a combination of both. The objectives, strategy and method deployed should be clearly set out as well as implantation of tactics and how negative impacts were avoided, positive achieved and improvements made. ⚠️ Because of the sensitive nature, entrants may mark parts of their submission as strictly confidential and not for publication. ▶️ Media Relations: This award recognizes the most effective and successful use of media relations in a wider public relations context that meets client and/or campaign objectives. More details in this category can be found on our website: silverbackawards.com #SilverbackAwards2024 #Uganda

Today marked #World #PR #Day. July 16. What does Public Relations (PR) mean to you, dear young professional? What tools do you deploy for your personal PR? What has worked and what hasn't? Do you fully understand PR? Kindly engage. Let's share notes. Shalom, #AkuAmakpah