📣 Comscore's Chief Product Officer, Brian Pugh was front and center at TVB's Live Forward Executive Summit today talking about innovation in TV measurement with Nielsen, Horizon Media, IPG Mediabrands and moderator Hadassa Gerber from TVB. What a lineup! 🔥 For example, did you know that Comscore has measurement capabilities down to the zip code 📫, including person level demos, in all 210 markets where local TV broadcasters call home? #TVBLiveForward #Measurement #MediaInsights #Comscore
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We’re thrilled to bring TV Insights to our CTV clients with active linear strategies. With TV Insights through Digital Remedy, advertisers can: ✅ Combine the power of digital and linear data to leverage a holistic Converged TV strategy ✅ Connect the dots between CTV and linear campaigns to understand what media is effectively driving performance and where audiences are watching ✅ View real-time cross-platform data all in a single dashboard for streamlined reporting ℹ️ Discover how TV Insights can strengthen your competitive strategy https://bit.ly/4bbmdUv #DigitalRemedy #PerformanceMarketing #ConvergedTV #ConvergentTV #CTV #Linear #CrossPlatformMeasurement #TVInsights
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One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3XSbSYZ
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Connecting clients with their target audience, through television and streaming impressions, to deliver their message to voters.
Why hasn’t multiscreen TV become the go-to solution for performance marketers? AudienceXpress' Head of Sales for Performance Media, Jeanne Rose McElroy, writes in MediaVillage.org about the three main challenges that still exist among performance marketers when it comes to multiscreen TV, and how a full-funnel performance tool can help solve for them. #EffectvEmp https://bit.ly/4ecgaPS
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One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3Xvkeo6
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Helping clients build brand recognition, target customers and drive sales through TV, OTT & OnDemand programming
One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3TCCsD3
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Why hasn’t multiscreen TV become the go-to solution for performance marketers? AudienceXpress' Head of Sales for Performance Media, Jeanne Rose McElroy, writes in MediaVillage.org about the three main challenges that still exist among performance marketers when it comes to multiscreen TV, and how a full-funnel performance tool can help solve for them. #EffectvEmp https://bit.ly/40ynu5k
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TV isn't going anywhere, it's going everywhere! Get your business in TV, Streaming and Live Sports
One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3YjP2K7
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One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3XTBapA
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One of the highlights of our week was our panel at the Cynopsis BIG TV Summit. Our business strategy expert, Bill Chambers, and other industry experts shared insight on Effective Buying Strategies for Navigating a Fragmented CTV Ecosystem. Want to know more about how CTV advertising could work for your business? Reach out today!
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Addressable is a difference maker... One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3Bt0Qk7
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