Michael Ferrara’s Post

You can’t get it all right from the get go. As a small brand owner, you are working with limited resources and budgets. You can’t do it all straight away. And by all I mean, offering wide size ranges, donating to NPO’s, ticking all the sustainability boxes and selling a huge product range. Consumers will sometimes push back on small brands. But don’t let that hinder you. Building a small independent brand involves doing what you can with what you have and always aiming to do better. Progress over perfection. _____ 💻 The Fashion Founder: For Brand Consultancy and Clothing Design    ✍🏻 Sign up to my weekly newsletter for insights and tools: https://lnkd.in/eHVrGCFz #startingabusiness #fashionbrandconsultant #fashionbusinessmentor #thefashionfounder #fashionbrandowners 

🚀 Barbenheimer in the Workplace: The Clash Between Brand Consistency and Creative Freedom In every organisation, there's often a tension between the communications team, dedicated to maintaining brand integrity, and the fundraising team, driven by results and creativity. This dynamic reminds me of the "Barbenheimer" meme—on one side, we have meticulous attention to detail (Oppenheimer), and on the other, the bold, imaginative approach (Barbie). The Sweet Spot? The real magic happens when these two approaches find common ground. By blending the precision of brand consistency with the creativity needed to capture attention and drive donations, organisations can build a strong, recognisable brand while still achieving their fundraising goals. 🔗 What’s your experience? How do you navigate this dynamic in your organisation? #Branding #Fundraising #Marketing #Barbenheimer #Comms

#Culture and #fashion continue to influence each other, creating dynamic changes in both industries. The #business of #health is not just about treatment but also prevention, a critical aspect of sustainable healthcare. The drive for #motivation and #inspiration is critical in overcoming the challenges of #fundraising. #Motivation is a key driver in the world of #fundraising, inspiring both the team and potential donors. Utilizing #digitalmarketing tools can dramatically increase your #sales and #productivity. Astounding 😊 Enthusiasm ✨ Contentment ❤️

**** Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. **** We want to say a HUGE thank you to our amazing Thrift+ community. We're blown away by the response to our crowdfund - with 1,000+ members of our community signing up for early access and pledging over £500,000. Let's go! Haven’t secured early access yet? There’s still time to claim your spot and become a shareholder. Following on from the success of our first campaign back in December 2022, we have gone above and beyond:  ✅ Upgraded our tech  ✅ Scaled our partnerships  ✅ Launched our new brand We’ve helped clear out 175,000 wardrobes and we power the take-back services of major brands such as Gymshark, LK Bennett & Monsoon. In 2023, we achieved £4.8m GMV, resulting in nearly £3.0m revenue (+36%) and we listed 44,000 items in March 2024 (+67% vs 2023). But we’re only just getting started. We’re aiming to unlock the 16 billion items of unworn clothes hanging in UK wardrobes and get them back into circulation. Plus, the global secondhand apparel market set to reach $350 billion by 2028. Now is the time to invest and join our mission to end fashion waste. There are a limited number of shares available in this round. Avoid missing out by gaining early access. Pre-registering here: https://lnkd.in/ezwRGRJe 🔑 **** Prepared by and approved by Seedrs Ltd Sources: Wrap (2022), ThredUp (2024)

My book ‘Your Background is Not Your Future’ wrote in 2012, currently busy with the 2nd edition! One chapter includes: CLM Clothing & Textile : A Journey rooted in Purpose, Passion and Sustainability. It did not happen overnight! I have failed many times, lost my money while trying to build this brand, we are still on our baby steps, hoping for growth. CLM’s journey has always been about more than just clothes. It’s about #SocialImpact , every stitch, every design tells a story of resilience and have a positive influence to our communities. Passion led me here. My whole life have been into #CharityWork and later the concept of continuing with charity work in a sustainable way was introduced. That’s when I started teaching a man how to fish by transferring my #SewingSkills for free!! Again I have Spent money trying to formalise it, today we are Accredited with #FP&MSeta If you are also trying to build a brand like me, ✍🏻Embody the spirit of perseverance ✍🏻You’ll walk this journey, ✍🏻The journey will get difficult, ✍🏻Remember why you started, ✍🏻Lean on your passion, ✍🏻Stay true to your purpose Success will follow in its own time. #Investors wants to be associated with the brand that; ✍🏻Brand with proven record ✍🏻Brand that is not just an idea(high risk) ✍🏻Brand with clear vision & purpose ✍🏻Brand that has innovation ✍🏻Brand with scalability & Growth potential CLM is a Brand with a Purpose. CLM is now attracting not chasing..hence I am selective about the investors I bring into this journey….. Not all money is a Good Money!!!! If you invest in us you are helping us stitch success together in our communities! It’s not about ‘me’ as a founder but by empowering the next generation of ‘little Creseldah’s’ who needs someone to hold their hands and succeed in life. It continues in my book…….. #IAmCreseldah #IHaveAPurpose #IKnowMyWorth #SocialEnterprise

5 strategies for managing death stock in clothing business. If your clothing business is encountering issues with dead stock, consider implementing several strategies to effectively manage this challenge. Marketing campaign:- Initiate a marketing campaign that emphasizes pricing strategies, targeting customers with discounts and seasonal sales to stimulate interest. online market phase:- Enhance your online presence by offering discounted sales through your brand's website, attracting a wider audience. Stock rotatation:- Additionally, practice stock rotation by transferring inventory between different locations to optimize sales opportunities. charity and donation:- Engage in charitable activities by donating excess stock, which can also enhance your brand's visibility and reputation. Recycle ♻️ Lastly, consider recycling unsold items to promote sustainability and reduce waste. #deathstock #solution #business #stratergy #ideas #goal #businessideas #customers #brand.

If you’re looking to create brand awareness, build company culture, fundraise for your nonprofit or school, or ensure your team is outfitted from head to toe (yes, we do shoes!), then you need the right team guiding you through the custom apparel process. #Branding #CustomSwag #CustomSignage #LaserEngraving #PromotionalProducts #PersonalProjects #Gifting #ECommerce #CustomerService #CommunityEngagement #GiveBack #Sustainability #EcoFriendly #LocalBusiness #Utah #Realty #SmallBusiness #SupportLocal #BrandPromotion #Marketing #TeamWear #Fundraiser #Anniversary #Expansion #Growth #Innovation #Creativity #Customization #QualityProducts #BrandIdentity #CorporateGifts #LiveYourBrandOutLoud

Charity rebranding "is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” That's one of the points made by Michael Birkin, our guest on Two Ps on a Pod this week Michael is CEO of KYU, a global collective of creative companies that are focused on tackling some of the world’s most complex problems by harnessing innovation to drive societal and economic change. But it’s very much his time as CEO at Interbrand and Vice-Chair of Omnicom Group that we are focussing on today. Google Michael, and you’ll find that he is one of the world’s global authorities on branding – he actually invented brand valuation. With his help and direction, we are looking at charity branding and rebranding, considering what branding can do for charities and what it can’t and when a rebrand should happen and when it shouldn’t. We discuss what branding means, why rebranding as a quick fix to tackle deeper structural problems is a mistake, why the new broom rebrand by the new arrival rarely stands up to scrutiny and how there are other more effective ways to re-energise a struggling charity than embarking on a rebrand. Michael's perspective is very different from those that we usually hear in the charity sector, and I think it is an essential one to consider in the face of the charity rebrands that can serve as a hinderance to growth rather than a driver. You can watch the full interview over on YouTube by clicking the link below... https://lnkd.in/ebWVFQ3D As ever, if you disagree or have any thoughts to share, why not make a comment here or on youtube or send them to Giles at Giles@gilespegram.com or me at hello@bluefroglondon.com. Happy fundraising. #fundraising #branding #rebranding #charitybranding

Explore the Power of Purpose-driven brands with ClickInsights' #BeyondProfit Series! 🌍✨ 👓 Discover how Warby Parker's "Buy a Pair, Give a Pair" program is making a difference in communities worldwide, and learn how purpose-driven brands are reshaping the business landscape. Join us in celebrating brands that go beyond profit to create meaningful change! 🙌 #SocialImpact #WarbyParker #PurposeDriven #ClickInsights https://ow.ly/aHy650Rm5v9

Making your brand accessible is critical for any business, but it’s particularly key for charitable organisations. Expanding your reach not only broadens your impact but also empowers you to carry out the remarkable work that defines your mission. Our collaboration with BookTrust involved enhancing their brand guidelines. Embedding accessibility into the core of their brand DNA. Crucially, this ensures that everyone, whether crafting a campaign or designing annual reports, can make accessible design choices that align with the brand's values and mission. #Accessibility #Branding #Strategy